Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …

We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days.  It’s easy …

When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels.  First, you must follow the Food and Drug Administration (FDA) …

One key factor decides if your mobile app is a flop or a hit: market research. However, many entrepreneurs and app developers find mobile app market research expensive, complex, and …

One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever.  Deeply understanding …

As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

Businesses turn to survey panel providers because they need to conduct market research and gather customer feedback to make informed business decisions. But there are a lot of survey panel …

When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …