Marketing

Make sure your messaging resonates with consumers — from your tagline and logo to your ad campaigns and website copy.

Expert's Corner interview with Jeff Bullas

Welcome to Expert’s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …

An image that shows a crowd gathered around a conference speaker.

It’s strange to look at photos and images of conferences from The Before Times, isn’t it? People packed together in arenas and exhibit halls, laughing and shaking hands. Audiences of …

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

A main image that shows two logos for a brand called "Encrypted Art."

Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents. The two options …

A header image with two logos reading "Foot SolJer."

What type of logo will get people excited about a high-end line of footwear insoles? One that’s not so pedestrian, according to this PickFu poll. The user asked 50 respondents …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …