Marketing
Make sure your messaging resonates with consumers — from your tagline and logo to your ad campaigns and website copy.
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Q&A: Anne Janzer on effective marketing, the self-publishing model, and writing better emails
Modified: by Janet Rausa FullerWelcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. While PickFu is your platform for …
Q&A: Jeff Bullas on blogging, digital marketing, and the importance of owning your content
Modified: by Janet Rausa FullerWelcome to Expert’s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Marketing ·
The results of this logo split test aren’t so straightforward
by Laura MelchorWhat do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …
- Business ·
- E-commerce ·
- Gaming ·
- Guides and how-tos ·
- Marketing ·
- Mobile apps ·
Why testing your creative in context is a smart move
Modified: by Kim KohatsuPickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …
