Marketing


Why testing your creative in context is a smart move

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context.

What does it mean to test something in context?

In a previous life, I worked in an ad agency. Whenever we pitched an idea for a billboard, we would Photoshop the creative onto a billboard. If we were creating a website layout, we would show the layout in a web browser. Sometimes when we pitched a TV commercial, we would even take a frame from the storyboard and Photoshop it onto a screen.

The same principle applies when you take a creative option, such an app icon, a book cover, or a featured photo, and test it using PickFu. You show that option in the context it will appear to the user, such as on a mobile device, on Amazon, or in a browser. … Continue reading