As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

Businesses turn to survey panel providers because they need to conduct market research and gather customer feedback to make informed business decisions. But there are a lot of survey panel …

There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …

This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Ashish Kundra Where: San Francisco, California What: CEO of Conceptual Current …

This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Fernando EchevarríaWhere: Guadalajara, Jalisco, MéxicoWhat: Senior brand designer & strategist at …

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. While PickFu is your platform for …

Welcome to Expert’s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …