It’s wild how one or two details in a book cover can make a big difference in how people respond to it. That’s what one PickFu user discovered after testing …

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …

Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents. The two options …

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need. Take gardening …