Click Test
E-commerce
Amazon secondary images test: natural deodorant
This survey uses a Click Test on a 3x3 grid of Amazon secondary images for a natural deodorant to identify which images catch shoppers' eyes first. It's with U.S. Amazon shoppers. Respondents revealed which selling points stand out most and in what order.
- Question types
- Click Test
- Respondents
- 50
- Location
- U.S.
- Audience
- General population
- Industry
- E-commerce
- Use case
- Image hierarchy testing
- Stage
- Distribution
“The first image caught my attention because it lists all the ingredients in the product. The second image caught my attention next because it highlighted the primary active ingredient and displayed the colors available for the product. The sixth image caught my attention last because it outlined the benefits of a non-active ingredient in the product.”
“ The first thing that I noticed were the three ingredients in the first image in the top left corner. The almond oil, magnesium oxide, and beeswax are all so brightly colored against the blue background so my eyes immediately went there. The second thing I noticed was the lady sniffing the deodorant. Her facial expression looked a little silly so I noticed that next. The third thing I noticed were the brightly colored deodorant packages, specifically the blue and pink ones.”
“The word natural is bold and stands out in the center of the pics and this caught my eye right away. The picture of the girls underarm is annoying but was hard to ignore and while it would joy promote my buying the product is does make it more memorable. The third choice is also due to the wording highlighted on the brown background that makes it distinctive”