Packaging survey: Beef isolate protein powder (16 questions)
This 16-question survey asks 15 U.S. female supplement users to evaluate a beef isolate protein powder's packaging from every angle — shopping habits, first impressions, flavor appeal, packaging variant preference, claim credibility, purchase intent, and expected retail price. It's a multi-question Survey targeting occasional and daily nutritional supplement users. Respondents rated easy digestion and natural sweetening as the most compelling claims, chose the packaging variant featuring chocolate imagery by a wide margin (60% first-choice), and placed purchase intent at 2.8/5 — largely driven by the beef protein source dividing the audience. Price expectations clustered in the $15–$35 range, with spread driven by uncertainty about serving count.
- Poll type
- Survey
- Respondents
- 15
- Location
- U.S.
- Audience
- Female supplement users (occasional and daily)
- Industry
- E-commerce
- Use case
- Creative testing
“The first advantage is it doesn't have any whey so that would make it easier to digest for a lot of people. Also, it looks like it has more complete protein than other brands.”
“I selected option B because the packaging makes me think the product would be indulgent and extremely flavorful. Option B draws my attention and makes me curious about the product.”
“The only thing that would prevent me from purchasing it is the fact that it is made from beef protein. I prefer vegetarian protein powder. If the brand also had a vegetarian version I would definitely give it a try.”