Ranked
Gaming & Apps
Game character feedback: Viking character designs

This survey tests three different Viking character designs for a mobile strategy game to determine which is most memorable. It's a Ranked survey with 100 U.S. strategy mobile gamers. Respondents evaluated uniqueness, visual identity, and how well each conveys Viking characteristics.
- Question types
- Ranked
- Respondents
- 100
- Location
- U.S.
- Audience
- Strategy mobile gamers
- Industry
- Gaming & Apps
- Use case
- Character design selection
- Stage
- Design
“I think the forked beard, eyes, and bald head of the one I picked is the best combination of identifiable and whimsical, people would get attached to him. I feel similarly about the second, but not as much and I don't the image is quite as memorable. My third choice is just kind of flat and muddy, it's hard to even make out the face.”
“I think that Option B is the most unique. Option C seems a bit timid and Option A looks very confident, but Option B feels like a good combination of the two. He looks confident but somewhat gruff and slightly dim witted yet strong so this viking character feels like an individual. Option C has a more stereotypical viking hat which feels suitable for his timid nature made me like him a bit less. Option A doesn't have a weapon so that made it my least favorite choice of the three. Option B feels the most unique, whereas option C has a standard viking appearance and Option A felt a bit lacking overall in design (silhouette wise).”
“C is my top choice because the helmet makes the character most identifiable as a Viking. The cape is my next choice for a similar reason but isn't necessarily distinct among Vikings, and same for the character's beard type. B looks more like a caveman instead of a Viking and is weird in that the character wields a club, therefore it is my last choice.”