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Ranked
Gaming & Apps

Game character feedback: Viking character designs

This survey tests three different Viking character designs for a mobile strategy game to determine which is most memorable. It's a Ranked survey with 100 U.S. strategy mobile gamers. Respondents evaluated uniqueness, visual identity, and how well each conveys Viking characteristics.

Question types
Ranked
Respondents
100
Location
U.S.
Audience
Strategy mobile gamers
Industry
Gaming & Apps
Use case
Character design selection
Stage
Design
“I think the forked beard, eyes, and bald head of the one I picked is the best combination of identifiable and whimsical, people would get attached to him. I feel similarly about the second, but not as much and I don't the image is quite as memorable. My third choice is just kind of flat and muddy, it's hard to even make out the face.”
“I think that Option B is the most unique. Option C seems a bit timid and Option A looks very confident, but Option B feels like a good combination of the two. He looks confident but somewhat gruff and slightly dim witted yet strong so this viking character feels like an individual. Option C has a more stereotypical viking hat which feels suitable for his timid nature made me like him a bit less. Option A doesn't have a weapon so that made it my least favorite choice of the three. Option B feels the most unique, whereas option C has a standard viking appearance and Option A felt a bit lacking overall in design (silhouette wise).”
“C is my top choice because the helmet makes the character most identifiable as a Viking. The cape is my next choice for a similar reason but isn't necessarily distinct among Vikings, and same for the character's beard type. B looks more like a caveman instead of a Viking and is weird in that the character wields a club, therefore it is my last choice.”

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