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Star Rating
Gaming & Apps

App concept feedback: hiking trail guide

This survey asks consumers to rate their interest in a hiking trail guide app based on a promotional video. It's a Star Rating survey with U.S. consumers. Respondents evaluated the concept's usefulness, offline functionality, and concerns about phone usage in nature.

Question types
Star Rating
Respondents
50
Location
U.S.
Audience
General population
Industry
Gaming & Apps
Use case
App concept validation
Stage
Design
“It's an interesting idea for an app, and I say that as someone that likes natural hikes and similar outings. The idea itself sounds promising, and at a reasonable price, I'd be very interested. However, there's one obvious issue with this app that I'd absolutely have to know more about before buying into it. That would be the obvious need to have wireless access to take advantage of it, which seems suspect since a lot of the places where you'd use this are, naturally, going to be in rural areas where coverage can be non-existent or spotty. This app would have to have good coverage for it to actually be worth it, and on top of that, it would probably be handy to have a list of destinations that do have coverage so you can check app usage before going. Getting there and finding out post-fact it's of no benefit would be very frustrating.”
“I grew up on 98 acres of forested land. I can appreciate why people take tours when hiking, but if you're checking you phone repeatedly because of notifications, then you're not really appreciating nature. When someone is talking and providing a tour, it's easier to listen and still see and appreciate nature. Now, if a parent wants their kids to think that they know a lot, they might find this useful. I personally wouldn't recommend it. Instead, I would recommend that the person planning on taking the hike thoroughly research the site beforehand and make note of things they want to point out on the trail. A better app would be one that offers emergency assistance on a trail and warns of emergencies happening as they occur (i.e. predator sightings, weather turning foul, etc). The app would provide an immediate connection to forest rangers or emergency services or perhaps points out locations where hikers can hydrate. That's far more valuable.”
“This app sounds very useful and I like that it works even without service. That is a big game changer. The idea is also very sound too. I've gone hiking a lot in the past and always wondered about what I was encountering or what was around the bend. There was a big knowledge gap between me and those who had hiked the trail before or knew more of the history. So having an app that filled me in would be fantastic. The only downside I can see is maybe it giving too much information. Or if it was too active. Part of the beauty of nature is enjoying it and being disconnected so that is why I had to give it only 4 stars. It is very close to being a 5 and I'd be glad to use this app anytime I went hiking. Based on the video it appears to be high quality, functional, and competent. I couldn't ask for more in a trail guide app.”

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