Ranked
E-commerce
Product label color test: cleaning product
This survey compares three different label colors for a health supplement bottle to find which stands out most on shelf. It's a Ranked survey with U.S. consumers. Respondents shared insights on readability, color contrast, and shelf appeal.
- Question types
- Ranked
- Respondents
- 50
- Location
- U.S.
- Audience
- General population
- Industry
- E-commerce
- Use case
- Product packaging design
- Stage
- Design
“A is by far the most readable version, especially the bottom text. I find C very readable too, but the yellow in the product subtitle at the top stands out better in A than the boring white in C. B is completely illegible at the bottom of the product and overuses the yellow, so it's my last choice.”
“I prefer option C. I like the white against the black. It's easy to read and very clear. My eyes don't like trying to focus on yellow text. Black and white look really clean together.”
“B - I like the yellow font, it connects to the logo and makes the bottle a bit more interesting. C - the white font doesn't have the color impact that the yellow does, but it's fine, it's easy to read. A - I don't like the two colors. I'd much rather have all yellow or all white. Having both colors makes the bottle look fragmented.”