Single Select
Van Westendorp
Multiple questions
E-commerce
Van Westendorp price sensitivity: portable outdoor coffee maker
This 4-question Van Westendorp survey asks 15 U.S. campers and RVers to set price expectations for a portable outdoor coffee maker. It's a multi-question Survey targeting people who camp or RV regularly. The four questions map the full Van Westendorp model: too cheap (quality floor at under $30), great deal ($40–$49), getting expensive but still buy ($70–$79 or $80–$89), and too expensive (price ceiling at $90+). The results suggest a viable pricing range of roughly $40–$80, with $90+ triggering widespread rejection and sub-$30 pricing raising quality doubts.
- Question types
- Single Select, Van Westendorp
- Survey options
- Multiple questions
- Respondents
- 15
- Location
- U.S.
- Audience
- Campers and RVers
- Industry
- E-commerce
- Use case
- Price sensitivity testing, Van Westendorp, product pricing
- Stage
- Design
“I'd be super skeptical of a stainless steel coffee maker priced under thirty bucks, honestly.”
“Anything over $90 is outside of my current budget for a portable coffee maker.”
“Between 80 and 89 dollars I still would buy this coffee maker because although it's a bit expensive for me, at least it's not made of plastic and I'm becoming more aware of plastic pollution.”