Ranked
E-commerce
Brand name ranking test: Premium women's fashion (Poland)
This survey asks 15 Polish women aged 35–44 to rank 8 brand name concepts for a new premium women's fashion label that celebrates individuality and timeless elegance. It's a Ranked survey targeting female consumers in Poland in the 35–44 age bracket. Option A emerged as the overall winner with a 60% share of first-round votes, driven by strong visual presentation and a sense of polish and quality — while responses revealed that overt "lux" naming can read as tacky to some, and cultural associations with specific names vary meaningfully by market.
- Poll type
- Ranked
- Respondents
- 15
- Location
- Poland
- Audience
- Women aged 35–44
- Industry
- E-commerce
- Use case
- Brand name testing, market research, international audience research
- Stage
- Branding
“Maison Lux I chose as the leading name because it feels luxurious and catchy to me. The other names just don't have that something. And the name NARA, in my language, makes me think of a dismissive farewell.”
“The first name is associated with professionalism and quality; the last ones don't say anything specific and are misleading.”
“Studui sounds luxurious, whereas adding "lux" to the name sounds tacky.”