Brand name ranking test: Premium women's fashion (Poland)

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About this poll

This poll asks 15 Polish women aged 35–44 to rank 8 brand name concepts for a new premium women's fashion label that celebrates individuality and timeless elegance. It's a Ranked poll targeting female consumers in Poland in the 35–44 age bracket. Option A emerged as the overall winner with a 60% share of first-round votes, driven by strong visual presentation and a sense of polish and quality — while responses revealed that overt "lux" naming can read as tacky to some, and cultural associations with specific names vary meaningfully by market.

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