This poll asks 15 U.S. consumers which factors would most influence their decision to buy from a skincare brand's website for the first time. It's a Multi-Select poll with the general population, presenting seven trust signals including before-and-after photos, clinical claims, ingredient transparency, and sample sizes. Before-and-after photos from real customers won by a wide margin at 80%, followed by dermatologist-tested claims at 53%. Press mentions received zero votes, suggesting that for first-time DTC buyers, peer proof and clinical credibility matter far more than media coverage.
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