#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

Close up of a woman holding shopping bags looking at shop window

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Which One Won: website design Ranked poll

It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …

Final sale in shopping mall

What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

Kids’ book covers do double duty: they have to attract not only kids but also the adults who actually buy the books. In this PickFu poll, a user tested two …

A scene from the Netflix show Squid Game

Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …

What’s one way to stand out in a saturated market? Create a logo that stands out. In this PickFu poll, the user asked 50 respondents to rank three sets of …

Which One Won home decor sign split test

Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …