#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

A header image that shows two book covers about basketball.

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

Which One Won: Peppermint oil bug spray

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

Which One Won: gardening products cover image

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need. Take gardening …

A main image showing two titles for a nonreligious book.

The Christian book publishing market is strong, but as many parts of the world become more secular, there’s growing interest in books about leaving a faith. In this PickFu poll, …

An image that says "Which One Won" that shows two Options of a logo.

How literal should the business logo be for a home decor brand named The Red Door House? That’s the underlying question in this PickFu poll. The user asked 50 female …