When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

For all the talk about the video game industry being recession-proof, there’s no getting around the fact that the gaming market is in a downturn.  As games analyst firm Newzoo …

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

Gamers want hardware for the holidays. Will they be able to get it? The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers …

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …