#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.

A header image showing two book covers and saying "Which One Won?"

It’s wild how one or two details in a book cover can make a big difference in how people respond to it. That’s what one PickFu user discovered after testing …

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

Which One Won: bear vs. dinosaur kids' counting toy set

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

A main image featuring two very different book covers for a fantasy or sci fi book.

The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …

A main image that shows two logos for a brand called "Encrypted Art."

Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents. The two options …

Which One Won: choosing color scheme for sheet music app

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

A header image that shows two book covers about basketball.

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

Which One Won: Peppermint oil bug spray

Spritz pest repellent wanted to add a sprig of peppermint to its product photo. Would it make the product, a peppermint oil bug spray, more appealing to customers? Or was …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

Which One Won: gardening products cover image

Not every product is self-explanatory, which can be a problem. If customers aren’t sure what they’re looking at, they might accidentally pass up the exact product they need. Take gardening …