Capture authentic first impressions in seconds

Show respondents your image for exactly five seconds to measure immediate reactions and gut-level perceptions before they have time to overthink. Perfect for testing packaging, logos, ads, or any visual where the first glance matters most. Get written feedback that reveals what truly sticks with people in those make-or-break moments.

First impressions matter – 5-Second Tests reveal the truth

Get unfiltered reactions from those critical first moments when people decide whether to engage or move on.

Authentic gut reactions, no overthinking

Capture genuine first impressions before analytical thinking kicks in. See what truly registers in those crucial initial seconds.

Perfect for shelf appeal and brand recognition

Test whether your packaging stands out, logos are memorable, or ads communicate instantly in real-world scenarios.

One look, honest feedback

Respondents can't revisit the image, ensuring authentic responses about what actually caught their attention or stuck in memory.

PickFu has made a huge difference to the confidence we have in our marketing assets. The speed of testing saves our team time, which is vitally important when you're iterating as fast as we do.

Jen Bolton
Mojiworks
VP of Player Insights
No items found.

Frequently asked questions

What is PickFu?
Who is PickFu for?
How much does PickFu cost?
How long do my results take to come in?
How does audience targeting in PickFu work?

Discover what people really notice in those first critical seconds

Stop wondering if your design makes the right first impression. Get authentic gut reactions that reveal what truly registers with your audience.

Sign up for free