How would you like your insights?
Blue or red? Left or right? In a Head-to-head poll, respondents judge two options against each other and explain why they prefer one over the other.
Common questions asked in Head-to-head polls:
- Based on the design, which product would you rather buy?
- Which layout do you prefer?
- Which ad would you be more likely to click on?
Much like awarding gold, silver, and bronze medals, a Ranked poll asks respondents to rank options in order of preference.
Common questions asked in Ranked polls:
- Which color would you prefer to buy?
- When shopping, which pieces of information are most important to you?
- Based on the title, which book would you most like to read?
Open-ended polls often ask “why,” “how,” or “what if...?” Unlike Head-to-head or Ranked polls, respondents do not judge options against one another. Instead, they simply answer the question presented to them.
Common questions asked in Open-ended polls:
- After viewing this Amazon listing, what questions do you have about the product?
- After watching this video, how motivated are you to learn more?
- What would you improve about this website?
Click Tests capture 1 to 10 clicks on a single image to form a heatmap. Click Tests are useful to understand which visual elements grab attention and in what order.
Common questions asked in Click Tests:
- Where on this homepage would you click first?
- If you saw these search results on Amazon, which products would you click?
- Click on this ad three times based on what catches your eye first, second, and third.