Blue or red? Left or right? In a Head-to-head poll, respondents judge two options against each other and explain why they prefer one over the other.
Common questions asked in Head-to-head polls:
Much like awarding gold, silver, and bronze medals, a Ranked poll asks respondents to rank options in order of preference.
Common questions asked in Ranked polls:
Open-ended polls often ask "why," "how," or "what if...?" Unlike Head-to-head or Ranked polls, respondents do not judge options against one another. Instead, they simply answer the question presented to them.
Common questions asked in Open-ended polls:
Click Tests capture 1 to 10 clicks on a single image to form a heatmap. Click Tests are useful to understand which visual elements grab attention and in what order.
Common questions asked in Click Tests: