Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool.
The sales funnel can be a tricky thing. It requires constant fine-tuning to ensure customers don’t drop out or choose your competitors over you.
The right content keeps customers in your sales funnel and moves them through toward purchase. Static, lifeless content won’t engage your customers — if you want to achieve that, you need to draw them in with a story.
With that in mind, read on to learn how to use stories at every stage of your sales funnel.… Continue reading