Guest Author


5 ways to attract baby boomers to your Amazon store

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store.

Let’s not pretend that 2020 was sunshine and daisies; it sucked. But from an economic perspective, it catalyzed the transition from retail to e-commerce, by some estimates squeezing up to 10 years’ worth of growth and adoption into those first few critical lockdown months.

Millennials and Gen X consumers preferred e-commerce over in-store shopping long before COVID-19 was a thing, and now it appears baby boomers are following their lead. A few months into the pandemic, more than half of baby boomers said they were spending more money online.

Now that boomers are becoming more comfortable with e-commerce, it’s time for retailers, and Amazon sellers in particular, to reevaluate the online shopping experience with a focus on baby boomer marketing.

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How to drive traffic to your Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings.

Walmart is the fastest-growing online retailer in the world. E-commerce sellers should not miss the opportunity to sell on Walmart Marketplace. The competition among third-party sellers is still much, much smaller than on Amazon.

With the customer base growing every day on Walmart Marketplace, you need to know how to drive more traffic to your Walmart listings. Our in-depth guide explains all.

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How to use stories at every stage of your sales funnel

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool.

The sales funnel can be a tricky thing. It requires constant fine-tuning to ensure customers don’t drop out or choose your competitors over you.

The right content keeps customers in your sales funnel and moves them through toward purchase. Static, lifeless content won’t engage your customers — if you want to achieve that, you need to draw them in with a story.

With that in mind, read on to learn how to use stories at every stage of your sales funnel.

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