There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.
The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.
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PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context.
What does it mean to test something in context?
In a previous life, I worked in an ad agency. Whenever we pitched an idea for a billboard, we would Photoshop the creative onto a billboard. If we were creating a website layout, we would show the layout in a web browser. Sometimes when we pitched a TV commercial, we would even take a frame from the storyboard and Photoshop it onto a screen.
The same principle applies when you take a creative option, such an app icon, a book cover, or a featured photo, and test it using PickFu. You show that option in the context it will appear to the user, such as on a mobile device, on Amazon, or in a browser. … Continue reading