Mobile App Icon Test Marketing

Mobile_apps

Our diverse, unbiased responders will tell you which app icon they like best - and why.

Test market your app icons quickly and privately with our unbiased audience.

Test Your App Icons Now →

1 Minute Setup, Results In 10 Minutes!

Used by Half of the Top-Grossing iOS Strategy Games

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Actual Mobile App Icon Polls & Poll Results

Current Ways To Test Market Your App Icons

Trust Your Gut

It's your baby. Which one feels right?

Ask Friends & Family

Send an email to your friends and family with the different app icons and ask for their feedback.

Buy Ads

Create a Google Ad or Facebook Ad for all the different app icons and see which one has the highest click-through rate (CTR).

Or Use PickFu!

PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your app icons.

Armed with this data, you will have the confidence to choose the best app icon.


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How PickFu Compares

 
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience

Get 50 instant poll responses for $50.

Start optimizing your mobile app with audience-driven data today.

Start a Poll » or Learn More


Why use PickFu to test your app icons?

1-Minute Setup

Just write one question and two answer options and your app icon poll is ready to go.

We Bring The Respondents

Our respondents match US demographics, so you get balanced, unbiased results for your app icon.

Quick Results in Minutes

Keep iterating on your app icon throughout the day as you instantly get feedback you can use.

Fresh Perspective

Get an objective third-party point-of-view on your app icon.

Explanations

Learn the why behind each response and make better app icon decisions going forward.

Demographic Info

Slice and dice responses by age, gender, ethnicity, income, education.


Get 50 instant poll responses for $50.

Start optimizing your mobile app with audience-driven data today.

Start a Poll » or Learn More


Mobile App Developer Testimonials

When we created our unique 3D Fashion Game for iOS and Android we used PickFu extensively to poll different icons, section names and even the name of our game itself! It's a cost effective, fast and very helpful service.
PickFu helped us make informed decisions around our art that are paying off well for Boomie Blast. We were able to leverage a lot of what we tested to make sure our game art is on point with our intended audience.
PickFu is one of the easiest & fastest ways to find out which of your mobile app screenshots or icons will drive more app downloads.
I can't recommend this service enough - what was eye opening to me was the comments the people left. They were even more valuable than the results of the test. You could tell that the people that chose the name "Super 80s World" really got it. The demographics backed it up even more: those responders were closer to the target age and salary demographic.

Blog Posts About Optimizing App Icons

  • Create-professional-app-icon
    Which One Won? An app icon with mass appeal

    Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the app’s usefulness and appeal. While an app icon is literally a small image, it has a big impact! In this PickFu poll, the developers of a […]

  • Which-one-won-image-7
    Which One Won? Anticipating App Icon Expectations

    Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of app it is, but if they want to download it. We saw this play out recently with a PickFu poll. A company tested out two […]

  • Which-one-won-image-3
    Which One Won? Why Target Audiences Are Crucial

    When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads. In this particular poll, a health company […]


Get 50 instant poll responses for $50.

Start optimizing your mobile app with audience-driven data today.

Start a Poll » or Learn More


Join the thousands of mobile app developers using PickFu to optimize their mobile apps. Target audiences by mobile device, mobile game genres, play mobile games, and app store spending. Don't take our word for it — read their reviews of our mobile app testing software or browse some real mobile app polls. Learn how customers use PickFu for app store optimization (aso).

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