Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …

Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …

Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …

If you’re creating AI-generated images for your marketing or creative assets (or just for fun), you’ve likely come across both Midjourney and DALL-E 3. But which one is better for …

Artificial intelligence (AI) is more powerful and more integrated into our lives by the day. Modern AI can do everything from monitoring your bank account to making sure your transactions …

Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your …

With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold …

As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

The most successful businesses focus on their customers – this has always been true, but even more so in recent years. Customer-centric businesses draw more new customers, retain existing customers …