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Jacob Black

Jacob has been writing about products and services in everything from automotive to IT and insurance for a decade. He used to be Australian but fixed that by moving to Canada.

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But what is usability testing, why is it important, and how can you ensure you’re building an app or program that users love? We’ll dive into all that, plus seven …

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Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …

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Artificial intelligence (AI) image generation is a rapidly growing industry – and a game-changer for the retail packaging industry. Companies in a variety of sectors are turning to AI for …

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Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …

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Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer –  it should guide all your efforts, from product …

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First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …

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Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …

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If you’re creating AI-generated images for your marketing or creative assets (or just for fun), you’ve likely come across both Midjourney and DALL-E 3. But which one is better for …

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Artificial intelligence (AI) is more powerful and more integrated into our lives by the day. Modern AI can do everything from monitoring your bank account to making sure your transactions …

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Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your …