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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

5 common Amazon seller mistakes to avoid

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes. Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping …

PickFu best practices

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, …

Why the best fonts enhance your brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around …

SEO Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have …

Improve your product imagery with these 4 ideas

Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery. When people shop online, your product is only as good as its pictures. …

Editor’s Note: Thanks to Zané White of Sellozo for contributing this guest post on how to advertise on Amazon. PPC, or pay-per-click advertising, means exactly what it sounds like: you …

How to encourage customers to leave product reviews with email marketing

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …

currency conversion for Amazon sellers

Editor’s Note: Thanks to PingPong for the following guest post. If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange …

Best and Worst Mother's Day Gifts

Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask …