There’s no shortage of e-commerce conferences for Amazon sellers. If you’ve ever been to one, you know how overwhelming it can be.
Now imagine creating a conference from scratch.
Brandon Young did just that. In January 2023, his first annual CampEcom will kick off in sunny Orlando, Florida.
Here’s how Young’s CampEcom concept came to be, with a little help from PickFu polls.
A new kind of conference
As CEO of Seller Systems and Data Dive, Young has attended his share of the best e-commerce conferences as a speaker and sponsor.
In his experience, most conferences pack too much information in too few days.
“They’re mostly about networking for the top sellers. For smaller sellers and Amazon specialists, I don’t have enough time to get into how to implement the strategies we suggest,” said Young, an eight-figure Amazon seller himself.
He saw the need for a different kind of conference, so he set out to create it.
It would be highly interactive and truly useful for two distinct audiences: high-level sellers and Amazon solopreneurs.
Choosing a conference name and logo
Young and Anthony Cofrancesco, director of business development at Data Dive, needed to figure out what to call this new conference.
As they brainstormed names, they tested them with PickFu to get consumer feedback. Seller Interactive, Ecom Interactive, and EcomCamp were among the names they tested.
Camp E-Com had been Young’s favorite all along, but he knew he couldn’t rely on his instinct alone.
“The name of the conference is a key part of its brand identity, and we didn’t want to make a branding mistake,” Young said.
Here’s what one PickFu respondent said after Cofrancesco ran a quick 15-person poll testing four potential names: “Camp E-Com sounds the most professional and legitimate. [Option] B is very vague and doesn’t fit the theme as well as the other options.”
Young and Cofrancesco also used PickFu to test logo designs. The final design is an upside-down V that resembles a tent.
The name and logo “kept us focused as we mapped out education sessions for the two conference tracks,” Cofrancesco said.
Testing, like conference planning, is an iterative process.
Young and Cofrancesco continued to use PickFu to get quick feedback and finalize details of the name and branding, such as in this 15-person poll:
Here’s a sampling of respondents’ comments:
- I think in terms of this logo, having the space would look awkward and make it too large, so [Option] A is the better choice.
- “Camp Ecom” (space in the middle) feels awkward to both look at and say…go with “CampEcom” (without space)
- I like this one of the words kept together. It seems to have more meaning and strength to it.
CampEcom it is
Ultimately, they settled on CampEcom — no space between Camp and Ecom, no hyphen in Ecom.
“No detail is too small to test,” said Young. “We’ve put so much time and energy into launching CampEcom. From our content to our marketing, PickFu helped us validate some of the most important decisions we had to make.”
CampEcom will be held Jan. 8-10 at the Doubletree by Hilton Hotel Orlando at SeaWorld. For more information and to register, go to https://campecom.com/.