Subscribe for 15% off your first PickFu poll
Subscribe now
Share this article

Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.

Not bad, Mike thought. But is it better than Outrun the 80s?

He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.”

So Mike turned to PickFu. He polled 50 people and asked, “Which mobile game sounds like more fun?”

super-80s-world

Super 80s World won, but only by a narrow margin. What was surprising, however, was what the people who voted in favor said in the comments.

“It reminds me of Mario.”
“I love the 80s and Super 80s World sounds more exciting.”
“I don’t like A because it makes it sound like you are trying to run away from the 80s, and that was my childhood! I like the B title because it celebrates the fun 1980s.”

As Mike wrote later on the Super 80s World blog, “I could immediately tell that Super 80s World communicated the game concept much better. The folks that liked that name got what the game was about and, more importantly, wanted to play it!”

Since then, Mike has continued to turn to PickFu for help in answering key questions about the game. For example, he tested two logo concepts, and what became the game’s logo won overwhelmingly:

testing-logos

He also tested concepts for game characters:

mobile-app-testing

He even tested questions like, “Based on the donation levels on this Kickstarter page, would you be willing to donate?” and “For ‘Episode 1’ of a Mobile Platformer Game (like Mario Bros), does 3 worlds and 30 levels sounds like… too many / too few,” and “Which of the following animations feels more natural for the play of the game?”

“Being able to answer a key business question for $50 is a no-brainer,” Mike told us. “As soon as I saw that this service was available at a reasonable price, I was sold. You can’t make key business decisions in a vacuum or an echo chamber. PickFu is a very cost-effective way of getting immediate user feedback.”

Super 80s World is now live. Check it out here to follow along and see what other exciting turns the game takes!


Also published on Medium.

alt

Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

Know what sells before you sell it.
Get 50 poll responses starting at $50.
Start your PickFu Poll now
3 comments on "How PickFu Helped Create the Awesome Universe of Super 80s World"
  1. When a poll ends in a tie, how should you pick a winner? - The PickFu Blog
    August 25, 2016 at 6:51 am /

    […] Michael Cowden, another PickFu pollster, wanted to name his mobile game, he tested two potential names: Outrun the 80s and Super 80s World. Super 80s World won, but only […]

    Reply
  2. Launching in the App Store: What Devs Wish They Had Known - The PickFu Blog
    September 26, 2016 at 6:32 am /

    […] and [email protected] to increase your chances of being featured. • Use PickFu to test app names, icons, descriptions, and more so that you have data before entering the review […]

    Reply
  3. Testing Mobile App Designs with PickFu - The PickFu Blog
    July 5, 2017 at 10:36 am /

    […] Naming an app is a crucial step in a successful launch. Not only does it need to be unique, include keywords, and make clear what your app does, but it also needs to entice users. See how game maker Mike Cowden decided on his app’s name, Super 80s World. […]

    Reply

Leave a reply
We will not publish your email address. Required fields are marked with an asterisk (*).