The 8 best Etsy seller tools to manage and grow your shop

Etsy sellers spend half their time designing and creating and the other half on administrative tasks — you know, the fun stuff that keeps entrepreneurs up at night.

Clearly, selling on Etsy is hard work, but with the right tools, you can save time, manage your Etsy shop, and rest a little easier. 

We’ve rounded up eight of the best Etsy seller tools to set you on the path to Etsy success. 

Use these links to find the tool that’s right for you:

Before we get to our list of Etsy seller apps, let’s hear from Etsy shoppers about what draws them to this e-commerce marketplace in the first place.

PickFu research insight: Etsy shoppers are motivated buyers

Etsy launched in 2005 as a marketplace for handmade, one-of-a-kind products.

More than 15 years and 96 million customers later, Etsy’s unique product selection is still its biggest draw, according to our poll of 100 Etsy shoppers:

Etsy customers aren’t mere window shoppers, either. 

When we ran another 100-person poll asking how they typically find products on Etsy, the majority — 92% — said they search with a specific product in mind.

Here’s how some respondents described their search strategy: 

  • “I always use the search function paired with filters to narrow down the list of products to browse.”
  • “I usually do a search since I go on Etsy for specific items…sometimes I go straight to the sellers I’m familiar with and see the new things they have in stock.”
  • “I usually go to Etsy with a plan and know what I am looking for. Sometimes this brings me down the rabbit hole and I end up buying more than I expected.”

Etsy shoppers are clearly a motivated bunch who know how to navigate the vast selection of goods.

Once they find that special something, what influences their decision to buy it? We ran a third poll to find out.

By and large, Etsy shoppers use product photos and prices to guide their purchasing decisions.

“The photos are the main thing, if I can’t see a good photo of it then I won’t potentially waste any amount of money on it. Price is important too, but these items are often unique and harder to find, so a lot of the time they’re worth it.”

Female, 35-44, $61-100K

Bottom line:

People come to Etsy to buy what they can’t find elsewhere. 

To stand out on Etsy’s digital shelf, you need to focus on the types of products you sell as well as how you present and market them. 

Etsy seller tools can help. Let’s take a look at eight of the best.

🛠️ The 8 best Etsy seller tools

We’ve organized these tools by their primary function or area of focus, though there is some overlap.

🍯 Tool #1 Marmalead: Keyword research and Etsy SEO

As you saw from our polls, shoppers rely on search to find your Etsy products. 95% of the time, they buy what they find on the first page of search results. 

Marmalead helps your products get found. Use it to figure out the most relevant keywords for your products and listings based on what people are searching.


  • Track and analyze search volume, engagement, and competition for long-tail keywords
  • Get a 30-day forecast for how keywords will perform
  • Find tags, average prices, and shipping times of popular products
  • Get suggested keywords
  • Make side-by-side performance comparisons of keywords
  • Track trending searches on Etsy and Pinterest
  • Letter-grading process for your Etsy listings shows what you can improve

Difficulty: Low

Best for: Sellers intimidated by Etsy SEO

Who should pass on it: Sellers who already use another keyword research tool like eRank; using multiple apps for the same task can get confusing (data overload, anyone?)

Price: $19/month, $15.83/month if paid annually

Free trial: 14-day trial

📑 #2 Ecomdash: Inventory management

Ecomdash is like the engine of your Etsy shop. 

You can build your e-commerce website with its store builder, but inventory management and order fulfillment are where Ecomdash really shines.

Its software integrates with Etsy and all the major e-commerce marketplaces and systems.


  • Track and update product quantities 
  • Create and send purchase orders to suppliers to restock inventory
  • Manage and fulfill sales orders across multiple shops and platforms
  • Print warehouse pick lists, shipping labels, and packing slips for faster processing
  • Discounted USPS shipping 

Difficulty: Medium

Best for: Etsy sellers with multiple shops and product lines

Who should pass on it: Sellers who are just starting out

Price: $1.95-24.95/month (60% savings when billed yearly instead of monthly).

Free trial: No

🛒 #3 PickFu: Etsy shop optimization

Once you’ve launched your Etsy shop, the work of e-commerce optimization begins.

PickFu is a testing platform for improving your product images, descriptions, videos, ads, pricing — really, your entire Etsy business — with consumer feedback.


  • Split test your listings or attributes such as photos, copy, and videos with a target audience of consumers
  • Test up to 8 options at a time in Ranked or Head-To-Head polls, or get open-ended feedback on a single option
  • Use Click Tests to get feedback in heatmap form
  • Run competitive tests of your products, listings, pricing, and other features against similar sellers
  • Customize your respondent panel with more than 90 targeting traits, including Etsy shoppers
  • Quantitative and qualitative (written) feedback with every poll

Difficulty: Low

Best for: Etsy sellers preparing to launch or expand

Who should pass on it: Sellers looking for fully automated testing or multi-question surveys

Price: $1/response to start, free sign-up. No subscription is required, though plans start at $79/month. 

Free trial: No

🤹‍♀️ #4 Vela: Manage Etsy product listings

56% of Etsy sellers don’t sell exclusively on Etsy; they sell on other e-commerce platforms as well. Vela makes all the juggling easier through the automation of your product listings. 

Vela syncs with Shopify too, so you can manage multiple shops. Integrations with Amazon, eBay, Mercari, and other e-commerce platforms are in the works.


  • Connect multiple Etsy shops in one place
  • Create and manage product listings across multiple Etsy shops
  • Bulk edit and update product titles, descriptions, quantities, pricing, and more 
  • Copy and publish listings individually or in batches across your shops
  • Create and apply tags across listings to help with Etsy SEO
  • Organize and edit product images in a photo library

Difficulty: Low

Best for: Growing Etsy sellers who also use Shopify

Who should pass on it: Sellers focused solely on Etsy

Price: $5/month for Vela Lite, $10/month for Vela Plus. Pricing is per shop; if you have two Etsy shops, you pay monthly for each.

Free trial: 1-week trial to start, and for each shop you add

💌 #5 Mad Mimi: Email marketing

Automated email campaigns have higher open and click-through rates than regular e-newsletters. 

That alone is a good reason for you to use Mad Mimi. Its user-friendly, drag-and-drop interface is another.


  • Create and send email newsletters and drip campaigns
  • Sync your Etsy shop to easily add listings to emails and share on social media
  • Track open, click-through, share, unsubscribe and bounce rates
  • Manage and prune your subscriber list based on campaign metrics
  • Create custom web forms to build your email list

Difficulty: Low

Best for: Beginner Etsy sellers who need plug-and-play tools

Who should pass on it: Enterprise users

Price: Starts at $10/month for the Basic plan (500 contacts)

Free trial: No

✨ #6 Outfy: Manage your social media

Social media marketing is a powerful tool for any small business. It’s also a time suck to manually post images, captions, and hashtags. 

Automation as part of your social strategy can save you time — more than 6 hours a week — and help build your brand. 

Outfy’s Etsy integration syncs across all the major platforms. Its easy-to-use interface lets you flex your creative muscles when designing your social content, similar to Canva.


  • Schedule and manage social media posts for multiple Etsy shops across Facebook, Instagram, Twitter, YouTube, Pinterest, and Tumblr
  • Create and share GIFs, photo collages, videos, ads, and other content
  • Autopilot feature chooses and posts content based on automation criteria you set
  • Promote sales events using customizable post templates   

Difficulty: Medium

Best for: Time-strapped sellers

Who should pass on it: Metrics-focused sellers. Outfy doesn’t report on how your posts perform. It’s up to you to track that if you want.

Price: Starter plan is $15/month ($144 if paid annually). There are also Pro, Ultimate, and Enterprise plans. A Free Forever plan allows for one automated post per day, per social network.

Free trial: 7-day trial 

📣 #7 LeadDyno: For affiliate marketing

LeadDyno is an all-in-one tool for setting up and running an affiliate program for your online store.

Affiliates spread the word about your Etsy products, helping to create loyalty to your brand. 

Affiliate marketing is also good for business. In 2021, it generated more than 15% of global e-commerce sales.


  • Create and customize your affiliate sign-up page
  • Upload emails, paid ads, referral links, and other content for affiliates to share
  • Import and sync existing affiliate lists
  • Monitor traffic, leads, and conversions for every affiliate and campaign, down to the URL
  • Send automated emails, newsletters, and invites to affiliates and prospects
  • Set up commission and payment plans, schedules, and methods (PayPal, Coinbase)

Difficulty: Medium-high

Best for: Multi-channel sellers with an established customer base

Who should pass on it: Beginner Etsy sellers

Price: $49/month for the Starter plan (websites with up to 3,000 unique visitors monthly)

Free trial: 30-day trial

💰 #8 TaxJar: Sales tax compliance

When we asked small business owners what they wished they’d known more about when starting their business, about half of them said taxes and finances.

That’s understandable. Taxes are no fun, but everyone from beginners to the top Etsy sellers has to deal with them.

TaxJar automates the process of sales tax compliance, which only gets more complicated as your e-commerce business grows.


  • Sync to your Etsy store to track your sales tax activity and obligations by state
  • Calculate sales tax for every transaction using real-time data
  • Compile reports of all sales tax activity for your business, with breakdowns by state
  • Automatically prepare and file sales tax returns and any payments

Difficulty: Medium

Best for: Fast-growing Etsy businesses and multi-platform sellers

Who should pass on it: Sellers with a reliable accounting team

Price: $19/ month for Starter plan, $99 for Professional. 

Free trial: 30-day trial

Grow your business with the best Etsy seller tools

Selling on Etsy is a one-person venture for most.  

These nine tools can help you save time and manage every aspect of your Etsy business so you don’t feel overwhelmed:

  1. Marmalead
  2. Ecomdash
  3. PickFu
  4. Vela
  5. Mad Mimi
  6. Outfy
  7. LeadDyno
  8. TaxJar

Use whichever ones make sense for your business, goals, and customer needs.

Good luck — now go get some sleep.

Optimize your Etsy listings using shopper feedback. Start today.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.