Video: Split test your Amazon main image to improve your click-through rate

The problem: Your Amazon product listing is getting impressions, but not clicks.

You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which means you’re losing customers to the competition.

Now, the good news. By focusing on one thing — your main image — you can turn that click-through rate around.

Main image split testing is “low-hanging fruit,” says Daniela Bolzmann of Mindful Goods, an Amazon listing optimization agency. It’s quick, accessible, and it pays off.

Watch the video below for Daniela’s top tips for split testing main images on PickFu. You’ll learn what her team did to make the image for a nutritional food product stand out, and why they made the changes they did.

For more of Daniela’s tutorials for e-commerce sellers, subscribe to our YouTube channel!

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.