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The project: the launch of Lost Walls Project jigsaw puzzles.

You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.

This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.

Daniela’s team at Mindful Goods quickly created digital renderings of different box options for the colorful puzzle, then tested them with consumers on PickFu.

The four packaging options were as distinct as the puzzle itself: a milk carton, magnetic box, shoebox, and tube.

Click the video to find out which box respondents preferred and why. To watch the rest of the series and follow the Lost Walls product launch, head to our YouTube channel.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

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