Subscribe for 15% off your first PickFu poll
Subscribe now
Share this article

The project: rebranding Raising Junior, a kids’ bath product.

Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of Amazon brand strategist Daniela Bolzmann of Mindful Goods, the company got to work.

First, Raising Junior tested its current packaging against competing products to get feedback from parents. One takeaway: parents prefer a bottle with a pump top, which Raising Junior didn’t have.

Designing a new logo came next. After split testing various iterations, the company chose its winner.

In this video, the third in our four-part Rebrand series, Daniela shows how Raising Junior polished its label and packaging — now with a pump top! — to appeal to its core customers.

Watch below and follow the rest of the Raising Junior Rebrand series on our YouTube channel.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

Illustration of women sliding a toggle switch on a dashboard
Know what sells before you sell it. Get 50 poll responses starting at $50
Start your PickFu Poll now
Leave a reply
We will not publish your email address. Required fields are marked with an asterisk (*).