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The project: rebranding Raising Junior, a kids’ bath product.

Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales.

First, the company put its product packaging under the microscope to see what shoppers liked (and didn’t like) about it compared with other brands.

The next step: choosing a new logo.

In this video — the second in our four-part Rebrand series — Daniela Bolzmann of Mindful Goods shows how PickFu polling uncovered insights that helped this brand iterate and improve its logo.

Watch the video below to see how the logo development process played out.

And follow along on our YouTube channel, where Daniela will take us through the rest of the Raising Junior rebrand.

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

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