The project: rebranding Raising Junior, a kids’ bath product.
Raising Junior wanted to take its kids’ shampoo in a fresh direction to drive sales.
First, the company put its product packaging under the microscope to see what shoppers liked (and didn’t like) about it compared with other brands.
The next step: choosing a new logo.
In this video — the second in our four-part Rebrand series — Daniela Bolzmann of Mindful Goods shows how PickFu polling uncovered insights that helped this brand iterate and improve its logo.
Watch the video below to see how the logo development process played out.
And follow along on our YouTube channel, where Daniela will take us through the rest of the Raising Junior rebrand.