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John Li

A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions …

The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of …

When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that …