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Which One Won? What Book Covers Communicate to Readers

The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of a reader’s perception of your cover design.

Take, for example, this PickFu poll of two different book cover designs.

Option A features one person dragging a body through a grove of palm trees, silhouetted against a blue, twilight sky. Option B features a simple silhouette of a cat against a red background. Can you guess which one won?

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Which One Won? The Importance of Word Associations

When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.

Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.

This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?

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