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120 posts
Your packaging has three seconds to make a first impression. In a crowded retail aisle or an endless scroll of search results, those seconds determine whether shoppers reach for your …
Adrienne Van Niman · February 21, 2026
If you’ve been in the Amazon or broader e-commerce space for a while, you’ve probably noticed a subtle but important shift: the way we think about product reviews has changed. …
Adrienne Van Niman · November 21, 2025
Creative optimization can make or break your Amazon success. One poorly performing main image can tank your click-through rates, while the right A+ content design can boost conversions by over …
Adrienne Van Niman · October 3, 2025
As the founder of PickFu, I often hear Amazon sellers ask: “How do I build a business that’s not just profitable today, but valuable and sellable tomorrow?” It’s a smart question. The Amazon landscape has changed …
Justin Chen · October 3, 2025
Are rival products outselling you even though yours is just as good – or better? Seeing their listings climb the rankings while your sales stall can be maddening. Success on Amazon …
Adrienne Van Niman · June 13, 2025
Did you know that 76% of Amazon shoppers make buying decisions based on product images alone – and that well‑built A+ Content can lift conversions by 5‑20%? Images pull shoppers …
Adrienne Van Niman · June 13, 2025
If you’ve ever launched or managed a product on Amazon FBA, you know success isn’t a one-and-done deal. From initial concept to final sunset, your product evolves – and your strategy …
Adrienne Van Niman · May 16, 2025
Standing out in Amazon’s crowded marketplace is no small feat. If you’re making decisions based on instinct or guesswork, you’re limiting your potential. The top Amazon sellers know there’s a …
Adrienne Van Niman · May 7, 2025
It’s never been more challenging to stand out on Amazon. The stats seem stacked against newer sellers: Amazon has over 9.5 million sellers around the world. Roughly 2,000 new sellers …
Laura Ojeda Melchor · December 27, 2024
Amazon Enhanced Brand Content (EBC) is now known as A+ Content. This powerful feature helps Amazon sellers elevate their storefronts and product listings with rich visual content and detailed information …
Deb Dutta · December 8, 2024
High-quality photography increases Amazon sales, so wouldn’t enhanced photography be even better? That’s one of the strongest advantages of Amazon enhanced brand content, also known as Amazon A+ content. Amazon …
Matt Ellis · November 25, 2024
It’s never been easier to create infographics. With tools like Canva and Infogram, the graphic design part is a snap. And having infographics on your Amazon product listings can deliver …
Laura Ojeda Melchor · November 3, 2024
Your Amazon click-through rate (CTR) is a crucial performance metric when you’re an Amazon seller. It reflects the ratio of people who see your product listing – also known as …
Laura Ojeda Melchor · October 6, 2024
Running Amazon ads can feel like burning a hole in your pocket if you’re not getting the returns you expect. One of the biggest challenges is high advertising costs that …
Deb Dutta · September 27, 2024
Product launches shouldn’t feel like a roll of the dice, leaving you with uncertain outcomes. When you’ve put countless hours and resources into development, production, and branding – you should …
Deb Dutta · September 9, 2024
An Amazon image stack isn’t just a collection of photos – it’s a powerful marketing tool that can define your success as an Amazon seller. One study uncovered that 90% …
Deb Dutta · August 7, 2024
Amazon is the world’s most popular e-commerce marketplace with over 2 billion visits per month on average. And while it’s true that 80% of the platform’s 310 million active customers …
Jacob Black · July 31, 2024
Can you sell on Temu, and how does it work? This guide explains that Temu only allows manufacturers, not resellers or dropshippers, to sell on its platform. It outlines how …
Jacob Black · May 31, 2024
In the latest episode of The PickFu Podcast, John Aspinall welcomed Mike Jackness, the co-founder of EcomCrew, to discuss the challenges and opportunities of building a successful e-commerce brand in …
Adrienne Van Niman · May 30, 2024
The allure of passive income — earning money with little to no effort — is undeniable. And selling on Amazon, the online retail giant with a massive global reach, offers …
Tamilore Sonaike · May 23, 2024
In the latest episode of The PickFu Podcast, John Aspinall, Brand Evangelist at PickFu, welcomed Rafael Veloz, CEO and Founder of Share It Studio, a creative agency specializing in data-driven …
Adrienne Van Niman · May 20, 2024
In the ever-evolving landscape of e-commerce, staying ahead of trends is paramount for brands aiming to thrive in the digital marketplace. With technology continually advancing and consumer behavior shifting rapidly, …
Krista Becker · May 17, 2024
When Amazon first opened its virtual doors in 1995, few could have predicted it would become the biggest e-commerce company in the world. Back then, the founder wanted it to …
Laura Ojeda Melchor · May 16, 2024
In the latest episode of The PickFu Podcast, host John Aspinall talked to special guest Ian Sells. Ian has over a decade of e-commerce experience, has founded or helped grow …
Adrienne Van Niman · May 7, 2024
