Did you know that 76% of Amazon shoppers make buying decisions based on product images alone – and that well‑built A+ Content can lift conversions by 5‑20%?

Images pull shoppers in, but it’s the copy, charts, and storytelling below the fold that seal the deal. If your A+ section doesn’t answer every lingering question, your ad spend and traffic go to waste.

This guide walks you through how to test and refine your Amazon A+ Content so more visitors tap Buy Now. You’ll see real‑world examples and easy, step‑by‑step testing workflows with PickFu that you can start using today.

What Is Amazon A+ Content and Why Does It Matter?

Amazon A+ Content (formerly Enhanced Brand Content) lets Brand Registry sellers upgrade their listings’ dull bullet points into rich visuals, comparison tables, and mini landing pages. Benefits include:

• Build trust and reduce returns. Clear specs and lifestyle images cut buyer remorse.
• Highlight differentiators fast. Visual modules spotlight features that matter most.
• Lift conversion rates. Amazon reports up to a 10% boost for well‑optimized pages.
• Protect market share. Premium A+ (invite‑only) adds HD video, hotspots, and Q&A, making it harder for copycats to keep up.

Need design inspo? Peek at our A+ design hall of fame.

Why Testing Beats Guesswork

But just having pretty graphics isn’t enough. Without data, you risk vague taglines, images that confuse instead of showcase, and modules shoppers ignore – exactly what we saw when we tested Everyman Jack’s deodorant page using PickFu.

Respondents called the tagline “naturally derived, outdoor inspired” irrelevant and wanted clearer scent details. And that wasn’t the only feedback they had for this brand’s A+ content. (We’ll dive into more below!)

Testing with PickFu lets you fix issues like these in hours, not weeks – helping you avoid missed sales and boost your product page’s performance with real, data-driven audience insights. Below are three quick testing methods that top Amazon brands rely on.

3 Essential PickFu Tests for A+ Content

1. Click Test: Understand where people are most (and least) drawn to

Upload an image of your A+ content to PickFu, choose the “Click Test” question type, and ask, “Which area of this image is the least helpful, and why?” or “Which area of this image was your eye drawn to first? What do you like or dislike about it?” 

You’ll receive a heatmap of clicks plus written answers within an hour (depending on how many people you ask). 

In the Everyman Jack study, the hero image of a shirtless model drew eyes, but not clicks. Shoppers said it didn’t explain the benefits – which tells you to replace low‑value visuals with scent callouts or ingredient close‑ups.

2. Open‑Ended poll: Get in-depth feedback on what to improve

Pair the heatmap with an Open‑Ended poll in PickFu. Upload your A+ content and ask, “What other information would you need to make a purchase?” or “Do these images help build trust in the product or brand? Why or why not?” 

Shoppers often surface gaps you never considered – like how long “long‑lasting” deodorant actually lasts. The qualitative insight helps you swap fluff for concrete facts.

3. Competitor comparison: Benchmark against the best

Display your product page next to a top rival’s and run a Competitor Comparison poll. When we compared Everyman Jack to Dr. Squatch, respondents leaned toward Dr. Squatch’s clean close‑ups and detailed ingredient lists, while praising Everyman Jack’s organized scent display. 

The result? A prioritized roadmap: keep your strengths, borrow their wins.

Learn more about running an Amazon competitor analysis in this video.

Applying Insights: From Feedback to Higher Conversions

1. Test before you go live. Validate your draft with a Click Test and Open‑Ended poll to avoid costly live experiments.
2. Highlight specifics. Swap abstract promises for measurable claims – think exact dimensions, ingredient sources, or scent notes.
3. Lead with the hero module. The first full‑width banner earns the most clicks, so make it crystal‑clear and benefit‑driven.
4. Stay scannable. Use short sentences, plain words, and alt‑text for accessibility.
5. Iterate quarterly. Shopper preferences shift; schedule a PickFu poll every 3–6  months to stay ahead.
6. Monitor KPIs. Track conversion rate, session percentage, and return rate after each update to prove ROI.

Ignoring these lessons can cost you: unoptimized content drains ad budgets, inflates inventory holding costs, and frustrates customers. Remember, every 1‑point lift in conversion can translate to thousands in incremental revenue.

Common Pitfalls (and How to Fix Them)

Pitfall	Symptom	Quick Fix
Vague taglines	Shoppers call wording “generic” or “word salad.”	Replace with a single, specific benefit in 8‑12 words.
Decorative images	Heat‑map shows high attention, low clicks.	Swap lifestyle shots for ingredient callouts or comparison charts.
Overcrowded modules	Scroll depth plummets after first banner.	Trim copy, break long paragraphs, add white space.
No competitive context	Shoppers ask “How is this better than Brand X?”	Add a comparison chart or competitor poll insights.
One‑and‑done mindset	Content hasn’t changed in a year.	Schedule quarterly PickFu polls and update seasonally.

Ready to Start?

1. Pick a high‑traffic ASIN with a stagnant conversion rate.
2. Run the three PickFu tests we listed above.
3. Implement the top changes based on your audience feedback. Iterate and test more as needed.
4. Watch your conversions rise!

Get started with PickFu today: create your free account and run a test in minutes.

Want more content like this? Subscribe to our YouTube channel for testing workflows, success stories, in-depth Amazon guides, and more.

FAQs

1. What’s the difference between Basic and Premium A+ Content?
Basic A+ is free for Brand Registry sellers and lets you add images, charts, and text modules. Premium (A++) adds HD video, interactive hotspots, and Q&A but is invite‑only and fee‑based.

2. How often should I test my A+ Content?
Run a quick poll pre‑launch, then revisit every 3–6 months or after any major change in images, price, or seasonality.

3. Can I test content before my listing is live?
Yes. Because PickFu polls happen outside Amazon, you can validate drafts, mock‑ups, or even wireframes long before publishing.

4. Which module influences conversions the most?
Our data shows the first full‑width banner and the comparison chart draw the most clicks, so start testing there.

5. How do PickFu polls differ from Amazon’s Manage Your Experiments?
Amazon’s Manage Your Experiments tool runs live A/B tests over weeks, and you need to meet certain requirements for listing traffic. PickFu delivers feedback in hours without risking sales, and you’re not limited in what you can test, making it ideal for pre‑launch or rapid iteration.

---