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Matt Ellis

Matt Ellis (he/him) is a freelance content writer specializing in design and e-commerce. For over a decade he's been sharing his industry knowledge through e-books, website copy, and blog articles.

Amazon comparison chart for Dewalt power tools

High-quality photography increases Amazon sales, so wouldn’t enhanced photography be even better? That’s one of the strongest advantages of Amazon enhanced brand content, also known as Amazon A+ content. Amazon …

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Do you like getting things right the first try? If so, you’ll want to test your product concepts with real people before their official launch. Concept testing in new product …

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Fulfillment by Amazon (FBA) revolutionized e-commerce when it was in its prime – but is Amazon FBA worth it today? In 2024, there are plenty of other options for new …

team considering a rebrand, a number of animated people sitting around a table

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

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Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …

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Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

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The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …

Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak.  Google …

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Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …

In e-commerce, relying on your sales instincts and trusting your gut can only get you so far. At the end of the day, you’re just guessing what products are going …