Category
15 posts
In the latest episode of The PickFu Podcast, John Aspinall, Brand Evangelist at PickFu, sat down with Destaney Wishon, CEO of BTR Media, to discuss the evolving landscape of Amazon …
Adrienne Van Niman · May 17, 2024
Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …
Matt Ellis · March 1, 2024
What makes a logo bad, and how can you avoid common design fails? This guide highlights 14 real-world examples of poorly designed logos – from confusing visuals and inappropriate imagery …
Tamilore Sonaike · March 1, 2024
Quick answer Packaging design testing means putting your packaging in front of real shoppers from your target audience and getting their honest feedback before you commit to a print run, …
Adrienne Van Niman · January 19, 2024
Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …
Jacob Black · January 6, 2024
Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …
Laura Ojeda Melchor · August 18, 2021
Have you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …
Laura Ojeda Melchor · August 4, 2021
Creative professions require a different skill set than, say, managing a business, so when a business owner inevitably needs creative work done, it can get complicated. Logo design, web design, …
Matt Ellis · July 26, 2021
It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …
Laura Ojeda Melchor · August 10, 2020
Why you should know how to format a book for Kindle Once upon a time, writers relied on traditional publishing to get their books in front of an audience. And …
Laura Ojeda Melchor · April 27, 2020
If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …
Laura Ojeda Melchor · March 30, 2020
A good tagline is a lot like a good logo. It’s unique and catchy, helping your brand stand out from the crowd. But taglines can travel further than logos can. …
Laura Ojeda Melchor · August 28, 2019
The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested …
Tara Porter · December 19, 2018
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …
Kim Kohatsu · June 19, 2017
Quick answer: To test a logo design, check it at the sizes it will actually appear, strip out the color, put it beside competitor marks, and drop it into the …
Adrienne Van Niman · May 22, 2017
