Gender Audience Targeting

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• It is bright and appealing. I like the shape of the pots and pans and the angle the picture is in.
• I choose B because I prefer cookware that is basic and functional. I do not like to use cookware that has paint or Teflon on it. Option B fits my personal preference on cookware better than option A.
• I like the visual of the red pots. it is very eye catching
• Because of the angle of the photo, A looks like a more spacious rack than B (even though upon closer examination it is the same rack). Also the color contrast is more eye-catching.
• like the color it stand out a lot more than choice B

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• Honestly both are gray and therefore unappealing. The darker gray (A) is a better choice as B just looks washed out. A does allow you to see more details, but I am not a fan of either.
• I like the lighter color. It's more attractive and seems more suitable for a baby.
• I like the lighter color. It is more gender neutral.
• I like darker colors. B almost looks like it's a faded image.
• I like that the color stands out more in A. b looks more bland and less detailed.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I prefer the designs for option B because it reminds me of a party that would have happened in the seventies which seems sort of fun to think about past times. Option A reminds me more of a horror movie and you don't know what's going to be around the corner. The nice soft ages of the wording in Option B is far more appealing than the sharp edges of the wording in option A.
• A is much preferred over B. The graphics and design of B remind me of the '60s or '70s - it looks much more dated than A which is a more modern look. Some of the letters on B (like the "r") look odd/weird. I was also drawn to A because it explains clearly in bold print what it is (sheet mask). I would just breeze by the graphic for B without taking the time to read the fine print to identify what the product actually is.
• Option A shows more of what the product actually is, and is easier to read.
• I chose B because it looks more feminine and sexy. This is a face mask for a girl's night out, so this label it provokes thoughts of cuteness, sexiness, girlie. The font looks much more attractive. Choice A looks more like a magazine cover.
• I feel like the layout matches the size of the packaging more.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• more beautiful than a so i choose it.
• B seemed photo shopped on the material, not a realistic image of the actual product
• I like the layout and material of this one better
• It is a closer shot image that is clearer to see. The details are more pronounced.
• I like the extra padding around the rim for protection

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• Cute and has a nice rhythm to it
• I like the name on the cup of A better than that of B.
• I think the name "Cupish" is very clever and funny. I smirked when I read that on the cup. I could see myself getting a cup like this for a friend.
• Liked the print on the cup better and what it said
• I just love 'Cupish'! It's cute, memorable, and unique. The name instantly gives you a happy, almost whimsical feeling, like anything is possible. Cupish also stirs my curiosity and imagination--I feel the need to know more about the brand. Option B is adorable as well, but maybe not quite as unique. Cupish is an instant draw that I believe people will be talking about. It truly stands out in a crowd.

This is a 4 option poll with 50 respondents targeting Gender (Male). A sample of responses:

• I trust this name more to increase website sales, renewals, inquiries through social proof and popup notifications because it sounds more professional and essentially states its purpose.
• This choice makes me most interested in following up and finding ways to improve my web sales and such
• Spark in option C is the strongest sounding option. I like PageBoost as well. I would stick with Spark as that feels like it would be a good way to increase sales, renewals, and social media popularity.
• I rated the names based on how they looked and the most logical sense they made based on the criteria.
• The word "Wise" as part of "PathWise" in Option A gives off an authoritative feel, followed by Spark in Option C, which sounds like a catchy, modern-day company. Option B is simply better than Option D.

This is a 1 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I think it is independence, peace and solidarity in the soul
• I would think it would be about remaining calm and centered despite what is going on around me. It would probably not be materialistic, but rather on the spiritual side.
• It sounds to me like some sort of yoga, which I would like to help me work toward more calming feelings.
• How women learn to cope with day to day challenges and still maintain inner peace and happiness in today's world.
• I would like to learn more about my body's rythyms.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I think that Option B fully explains their product and mission to the customers.
• I like the name alone with the word wellness. It has a nice crisp sound to it and is appealing.
• I prefer Vidya Wellness because wellness lets me know exactly what the brand is for and makes them stand out and memorable.
• I chose 'B' because the name Vidya Wellness tells me that this product is going to be about health and wellness.
• B because it includes "wellness" in its name and that's what it is all about. If it is just "Vidya" I won't know what they are talking about and that won't get my attention.

This is a 4 option poll with 50 respondents targeting Gender (Male). A sample of responses:

• C takes first for me because the dark background and the pictures. My eye was drawn to it first. D takes second again because of the picture. Finally A took third because the logo is center top instead of bottom right. Picking A third was a bit difficult because I really like the ones with pictures of the vehicles in them.
• I chose be option D as my first choice since it shows the product and describes it's different features in a nice and clean depiction.
• I thought D gave me the best description as to what they are used for. And the other two I just liked better than C
• Seeing the product in use def helps explain what it does
• D seems to be the most helpful in explain what this thing is. It shows a picture of tires rolled over them. C shows what the device is for, but not how its applied and between B and A, B seems to have been more descriptive of the item.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• Girlcity has more of a modern and upbeat title compared to Girltown which sounds like something for country-girls. Yes, the "CITY" adds a little class to the word GIRL and a little bling too.
• Seems much more "fun" than Girltown. Girltown makes it sound weird. Girl city is what any little girl aspiring to have fun and be creative/silly is looking for.
• I picked B because when i think of a town it feels like a small, connected, cozy and close community. When i think of all the products offered they all work well together and fit a certain theme that I feel the name Girltown represents better. To me Girltown would represent a safe space where girls are free to be themselves and explore their creativity.
• Girltown makes me think it more age appropriate for girls 5 to 15. Town makes me think they are still growing, while city hints they are already grown. I like to think my child isn't a fully grown adult.
• I like option B because Girltown flows nicely.