Gender Audience Targeting

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• I choose B because this cover is very eye catching and inviting.
• The font used in the title is more appealing
• easier to read
• I'd honestly read neither of them because "bad boy romance" is completely not my thing. But at least the one I picked had a slightly more visually interesting cover

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• I like A better because of the coloring as well as they background is softer for the black font.
• The cover on B portrays more positivity
• It is much easier to tell what the flower on B is. At first glance, the tree in A looks like a blotch of colors until you look down the page to see the tree trunk.
• The colors are prettier
• Better with the tree

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• I like the bright colors on this option. It stood out to me more.
• Option A is brighter.
• Its a dark color to begin with, I prefer the more contrasting pink as it makes it stand out better
• A is a brighter more fun choice
• Slight colour difference, but attractive. The option A is a little too bright

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• A makes the book seem more like a thriller.
• Title B is more descriptive of what the book is possibly about. However I don't like the picture on either.
• The book title in Option B sounds more like a psychological thriller to me. I think it especially goes well with the subtitle of "He Deserves Better. He Deserves Me." since the title includes "Lies". The title "Sister Dearest" reminds me a lot of "Mommie Dearest" and that what's I think of when I read that title.
• A is more intriguing to me. It makes me wonder. B is bad grammar.
• it sounds more interesting

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• I love the little description under the title, it really grabs my attention and makes me want to know the plot!
• Title A gives the consumer more information about what they might find in the book. It whets the appetite more than the more general title B. A is also seems like it might be sexy.
• The word "lies" really draws me in.
• A's title and tagline sounds negative and like the main character is selfish and annoying.
• This one is a little more descriptive. Knowing the sister lies makes it interesting.

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• The design makes this option look nicer
• it seems like it is more traditional
• This looks really unique and pretty.
• it shows much better detail of the runner
• I like seeing the pattern up close

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• It looks a tiny bit less cheesy
• The house in B looks out of place.
• it looks small town and romatinc
• I think the background engages my curoristy.
• I don't like either particularly, but B is better

This is a 2 option poll with 50 respondents targeting Gender. A sample of responses:

• I like how Option B has a picture of the packaging.
• I initially picked A for the sweet look on that baby's face! But once I got beyond that, I noticed the product name in B and decided I would rather know who the company is than look at a cute picture.
• I like that it shows the outline better of the towel
• Option B is better quality photo and shows the product packaging.
• I love the bright eyes on A - draws me in and no doubt that this is for a hooded towel

This is a 3 option poll with 50 respondents targeting Gender. A sample of responses:

• its more beautiful that's why I choose this option
• These are the most visually appealing.
• The white background made it easier to read.
• I liked the first picture better
• Option B is more of a catchier title

This is a 3 option poll with 50 respondents targeting Gender. A sample of responses:

• I like the bolder color of the blue better.
• The colours of Option B are more to my liking and would fit in better with any nursery room decor.
• I like how bright this blue is.
• I like that the colors are more gender neutral. They aren't presumptuous and are an open-minded gift. I also think the colors are just more lovely - teal/grey is a lovely combination.
• I like the colors in B over A, seems more gender neutral too.