Gender Audience Targeting

Polls based on Gender specific focus groups: Male and Female

Polls with Gender-specific Targeting

Check out 10 surveys targeting gender. Learn how they pose their questions and view the written responses.

  • Which book cover would make you more likely to pick up the book? This is a book to encourage stepmothers.

    This is a 2 option poll with 50 respondents targeting Age Range (35 44, 25 34) and Gender (Female). A sample of responses:

    • I like the soft colors better.
    • I think it's a sweeter and more feminine cover and color scheme
    • Option B is more visually appealing and has a more modern, unique look to it. It doesn't seem as old fashioned and makes you believe the lessons it would offer would be new and relevant. Option B also matches better with the theme and idea of the book and would grab people's attention more right off the bat. Option B would appeal to a wider audience of people and would make them more likely to check into what the book has to offer.
    • I think B is much clearer. It is easier to read and looks more like a book than the art for A. I like the higher contrast in the colors. I think it fits better as a book image.
    • B is more appealing
  • Assuming you like the product, would you shop here? Please explain why or why not.

    This is a 1 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • I love how cute this site is and how it's modern feeling. It is simple and runs smoothly which is a pro so I can focus on the clothes. It reminds me of a site I would use for a more formal event.
    • No, a picture of a young girl makes me think I am not young enough for what this site has to offer.
    • The site looks professional and trustworthy to use payment options, so I would shop here.
    • I think the site and product looks pretty good, but I probably would not shop there, just because I am very hesitant to try new shops online. I would be more willing to try shopping there if someone I know recommended them, but the last time I ordered something from what appeared to be a smaller, independent online business, I got scammed.
    • Very easy to navigate the web site. Pictures are high quality. The product is modeled nicely. And as an added bonus they offer a newsletter. So, yes I would shop at this site.
  • Imagine searching for a vase on Amazon. On which product would you buy?

    This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • Option A because it's more stylish that B. It has kind of marble look to it.
    • I think this is a cleaner and more polished look
    • I like the plain white vase. You can interchange in any room and decors well with anything. I like the jute twine tied around it. It gives it a rustic farmhouse look.
    • at first I liked option A until I sAw option B. I think both are beautiful but for my mixed up houae, the white it better. I have pieces from my mother and grandmother and white beverages out of style. White also lets the flowers have center stage and not the vase. I don't even know if I would use a marble vase, but it would be pretty sitting on my kitchen window shelf. I am going with option b, the white base as my personal favorite and one I would pay money for.
    • The look is more minimalist, I love it
  • If shopping, which photo would make you more likely to purchase?

    This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • I love the simple focus on the ring in this image. The other images makes the ring look like a bug on a leaf.
    • Option A seems like a more realistic photo and I feel like I can see the product better with the angle. The background isn't too busy to distract from the product
    • Option B is appealingly clean. However, other views of the ring should also be provided
    • I like viewing the brain/fingerprint-like pattern as the centerpiece of the ring. I also think having it on a leaf gives it a pop more of color that makes me want to look at the ring more. B is kind of boring, and I would scroll past it, whereas A caught my attention and I wanted to figure out what the pattern in the middle was supposed to be.
    • A just looks weird sitting on a leaf. There is no correlation and it doesn't help bring out the colors. B is simple and just right.
  • If purchasing, do you prefer the nature background or the white background shot to make a decision?

    This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • I like white a lot and I am drawn to the white background. I can also really see the details of the band.
    • the palin background because it lets me focus on the ring
    • You can see more detail with the white background. I like when I can see jewelry close up before purchasing.
    • b looks very modern
    • The natural environment is more high end than B
  • Imagine searching for a vase on Amazon. On which product would you buy? ( ignore quality on photos and consider according to vases shape and design)

    This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • It has a nice contour than the other option as the vase is just flat
    • I like A because it looks easier to clean and it is attractive enough. I think the design of B is more aesthetically pleasing but I am worried they will be more difficult to clean.
    • i like the slight curve, as it looks more elegant than the straight lines.
    • I feel like Option A is one you see everywhere in stores. Option B looks unique, and I'd buy it over the other if I had the option based on design and shape.
    • the form is more simple goes with my decoration
  • If you were shopping for an insulated lunch bag and assuming outward appearance is the same, what price balances features with value?

    This is a 2 option poll with 50 respondents targeting Gender (Female) and Age Range (55 64, 45 54, 35 44, 25 34, 18 24). A sample of responses:

    • I would rather have something keeping my lunch cold for 5-7 hours. It is not that much more and seems to be a product that works much longer than option A.
    • When it comes to lunch coolers, I would need something at least 5-6 hours. From the time I leave my house to the time I'm able to eat lunch it can be at least 5 hours or more if something comes up. I would pay the extra for more insulation.
    • If I need a lunch bag, I’d probably need it to keep my food cold for more than a couple hours. But that’s for me, commuting into the city where my office doesn’t have a convenient fridge. If I had a space to put my lunch, I’d probably get the cheaper one, because 2-3 hours would be enough time.
    • I would rather pay a few extra dollars and have the ability to keep my lunch cold for a longer period of time. Many times I need my lunch to stay cold at work for at least five hours and when I am doing things like traveling on a plane or taking a long car ride, I would definitely want to keep my food cold for longer
    • I would choose and purchase B every. single. time. That extra few hours of keeping a meal cold is worth the extra $7. I can easily imagine how it would benefit me personally, who once upon a time used to my lunch to work pre covid-19, but even for someone who is a parent/caregiver packing their kids lunch. B, FOR SURE. I'd even argue B could cost $39 and I'd say the same -- the $40 price point is where I'd give it more of a thought and be reluctant.
  • Please provide feedback on the video and your likelihood of ultimately buying the product after watching the video.

    This is a 1 option poll with 50 respondents targeting Gender (Female). A sample of responses:

    • It's a good production, and it promises a lot; however, I want to know what's in it. What are the ingredients? How are they anti-aging and how dio they boost collagen? A nice video isn't enough to convince me that this works as promised.
    • This video was intriguing, engaging, beautiful, and informative.
    • This product seems to be a good one for the purpose listed.
    • I think this video is very good and shows who can use it. I would like to see more about the benefits of each of the main ingredients. I personally would not likely to use this product because I can’t take pills so I would need it to be in another form.
    • After seeing how it works, I can totally relate to wanting a product that works this way, and I would try it.
  • Which colour would you buy?

    This is a 4 option poll with 100 respondents targeting Amazon Prime Membership (Yes) and Gender (Female). A sample of responses:

    • i like the blue ones that most. but i have them and they dont work at all
    • I chose D first, because I find pink to be fun and uplifting, an energy I need when I'm cleaning. C is good, because I like blue too. B looks like spearmint, and it reminds me of cleaning solutions. I'm not crazy about A, which looks so dour.
    • I prefer anything but pink for my cleaning supplies. I think the color pink is targeted at women strictly for the purpose of selling them an article. As a woman, I prefer more gender neutral products that can be shared or used by everyone in the household.
    • I would choose them in the order they are presented. A, C, D and B. I prefer the grey color most. it looks sturdy and made well. The light blue is nice to look at. I find the color in Choices D and B to be too bright and unnatural. I am not a girly pink kind of woman so I don't care for Choice D. Finally, Choice B is the worst. The color is very unnatural and distracting.
    • I like choice s because it is the most neutral color.
  • which masquerade mask you choose if you use at party or wedding day?

    This is a 2 option poll with 50 respondents targeting Age Range (25 34, 35 44) and Gender (Female). A sample of responses:

    • I love the extra bling and shine
    • For a mask to truly be used at a masquerade, it should cover enough of the face of the wearer to obscure the identity of the wearer. Option B does this. Also, it is a far more attractive mask.
    • I like how it is more detailed and not so open.
    • I prefer option A because its simpler and not as fussy of a design.
    • I would choose B, looks more attractive.

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