Gender Audience Targeting

This is a 8 option poll with 100 respondents targeting Gender (Female). A sample of responses:

• H - is a great example of what can be done with the balloonsA - is attractive but doesn't go overboardC is simple and is a little more detailed in the productG shows a way that it can be done in real lifeD is more detailed in the product selection but not too crowded
• I chose in the order of my preference, as I would in a real life situation.
• Option F had more blocks so Vote#1. OptionH looked beautiful so vote#2. OptionG had a teddy bear, so vote#3. The other 2 options were very similar. Went for OptionD for Vote#4 as it had more balloons. Option A was the last one for Vote#5
• I did NOT like option D... the balloons with the 10x symbol on them in the upper left corner are way too small. It looks like there's a writing on the balloon itself. I chose option B ad the best because it's a nice clean image and clear on what the product is. Most of the other options just had too much clutter in chaos going on in the picture.
• I chose A because it is the most visually appealing of all of the images. I could see this being used as a backdrop or printed on a card. G and H were chosen next because they are the more realistic setup of the objects. I could picture myself walking into a baby shower and seeing these items. I chose C and E next because they are visually appealing for a backdrop.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• The book description in option B is more appealing. I like that is expressed the points of view of the two main characters. You get a little more feel of what the book is about which makes the description much more appealing.
• I think B is better because the writing on the back makes you want to know more about the story in an exciting and curious way. A isn't enticing at all and really just sounds like a stereotypical book whereas B entices you to want to know more.
• I like that B gives a description of each of the main character.
• Having a brief glance into the storytelling of each of the main characters is interesting. It seems fun and full of insight.
• B has a personal touch with the names in cursive, i love the gold contrast on the background color

This is a 2 option poll with 100 respondents targeting Gender (Female), Amazon Prime Membership (Yes), and Age Range (25 34). A sample of responses:

• The brighter colors are more appealing than the muted tones. I do like on option A though that some of the graphics wraps the edge. That isn’t the case with B.
• I think the vibrant colors of B is more appealing to the eye and makes the product jump out.
• It looks more sleek
• I really like that the colors are less muted.
• The color on top is more inviting and less harsh.

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)), Gender (Female), Age Range (35 44, 25 34), and Amazon Prime Membership (Yes). A sample of responses:

• I love the look of option C. The pink and white are very feminine and eye catching. It just looks expensive and high end. The other two options look more like drug store brands. Something I would see at Rite-Aid on sale.
• I could most see myself purchasing the product with the pink label. It is soft, feminine, and modern, qualities I would like in a product.
• Choice C seems to be more elegant to me comparing to the other 2 choices. I don't like the white color in choice A so B was my second favorite
• I like the first design the best. I think that the Coconut Oil in red really pops on the white and makes it clear and easy to read. I don't mind the muted peach color in B, but I think that the background is too busy and it makes it too hard to read. I have the same issue with C, it seems the hardest to read out of all of them.
• All three really very nice designs. But my first pick in Choice Option C is a perfect design for the product itself.

This is a 4 option poll with 50 respondents targeting Age Range (55 64, 45 54, 35 44, 25 34) and Gender (Female). A sample of responses:

• I really like the shape, pattern and handle design on D.
• I like the solid colors better, and the prints less so.
• I really like this color and design so I had to go with it because it's just very nice.
• I like the nice simple design of the black and gray, and it looks like it is bigger/could carry more
• C is the only one I would use in real life. The others do not appeal to me at all, too busy, too bright and none can be easily cleaned

This is a 3 option poll with 50 respondents targeting Gender (Male). A sample of responses:

• I like the ones that show more of the upper bodies involved so that I can get more of a sense of what is happening. B and C do that very well, B does it the most. A is too up close and it's hard to tell that it is an emotional moment.
• A looks like a mother and daughter who love each other and care for each other. B looks like they are timid and nervous almost like they were asked to pose, while A looks more natural. C looks like the daughter is scared and the mother is hiding her from something scary, so that one is the least emotionally involved and is weird for a mother daughter gift. A is the best because they really do seem like they have a great connection with each other based on how they are posed.
• I think that A looks like something I'd want to see if I were the daughter. The other pictures make it look like the kid is still a child and needs help. The first picture makes it look like they're a team, and getting through life together.
• Option B is the best, because the embrace feels much more honest and realistic. It is slightly better than Option A, because it shows more of the embrace and it feels more detailed. Option C just doesn't really seem honest or real enough.
• I just think from an artistic standpoint. They look the best from that one to the other.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I chose B because it shows more of a top angle of the product, which I prefer over choice A. I could see how the paper books look better by viewing them from the top, not just by the side.
• I feel like the image in choice B gives me a better indication of the size and durability of the product. While it is a subtle difference between the two, Choice B is easier to see and understand the product.
• I picked the one that seemed to have thicker paper pads.
• At A's angle it looks like there are more paper packs so there's more that you can make
• I like the box for the product better because the contrast is higher between the blue background and the graphics. It looks more inviting. I also like that the screws look neater in the first picture.

This is a 3 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I really like this one because it's traditional and I enjoy that.
• I can read B. I like the champagne bottle in A. Can't read C.
• A - I'm a bit of a traditionalist, I guess. I've never been one for cutesy names. B - That being said, Bride Tribe does have a certain ring to it. I like it, but I don't know if I would personally choose it. It's also not really how I picture my bridesmaids (mainly because a few didn't even know one another). C - "Squad" just makes me think of Taylor Swift and, for me, she's a little juvenile.
• Choice B, Bride Tribe sounds good because it almost rhymes, and "tribe" is the perfect description for a group of people who have been close for a long time, who are bonded, who are from the same set of people. Choice C, Bride Squad is okay, but doesn't have any real ring to it, by the sound of it. And "squad" is okay, in that it means a group of people with a single task, but it doesn't imply any meaningful connection between the people, other than having the same job. Choice A is just straightforward, and not interesting or funny.
• I like the traditional term of bridesmaid

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• This one looks more sturdy on the square legs and looks like it fits better on the seat. The other one looks like it's on wheels and would not be as sturdy.
• I like that there are cushioned parts and that the seat can be covered. It also looks like a little vehicle when it is standing on its flaps, which is cute.
• I picked A because it included a picture that showed what it is. I could not tell by looking at B ws the device was.
• I think that I would buy this one because it gives me a better idea for how the product would be used over the toilet seat and how it would fit. I think that the other one has a unique design, but the leg stands don't really seem as sturdy or as practical to me as A does. So based on just the overall design and product images, I feel like A's photos are more informing so I'd go with that.
• A looks so much sturdier. The other choice looks lightweight, but like it would collapse at any minute.

This is a 2 option poll with 100 respondents targeting Amazon Prime Membership (Yes) and Gender (Female). A sample of responses:

• A appears to give the better per bottle price
• This is organic and 8 pack
• I chose B because it looks more elegant.
• i wouldn't pay twice as much to get only two more bottles.
• Choice A oils top is very good product