Gender Audience Targeting

This is a 8 option poll with 50 respondents targeting Gardening Interest (Yes), Age Range (18 24, 25 34), and Gender (Female). A sample of responses:

• C has the most interesting design pattern in my opinion and doesn't purely repeat something over and over but does something unique. It has nice color choices and draws the eye right to left across it from the darker area to the lines in it over across those lines to the left side. It just looks beautiful. B is a fun pattern and would really stand out in most places and I like the way the pattern is layered into itself even though it's a repeating pattern, makes it a bit less typical. F has another cool pattern and the opposite effect to B. The light coloring and makes it blend into almost any scenario you could imagine. It would look natural wherever it is set down. D has such a bright and fun pattern and although it's less typically practical it would be a fun piece to brighten up any room. The abstract pattern is also very nice and pleasing to the eye. E has this leathery look I love and in the right room it'd be the best option but for my own personal home it wouldn't look good at all and that had me rank it "last" of the 5 but still ranking.
• So these choices are a matter of opinion as per usual, but I was also thinking about it as the cover for a pot or a bag for a plant. My choices were based on what designed felt modern and didn't clash with the plant I might be putting. Since most plants have green or brown stems I didn't want to choose something that clashed with my house plant. Choice B was the best, because the pattern was repeating and pleasing to the eye. It seemed modern and the black/white coloring choice could fit into almost any house. I know I could buy B for myself or others and it won't be tossed aside because it didn't match. Next came G and A for this reason too, but I liked G more than A because of the leaf relief on it. Yes they are green but there is enough white space around it with differing greens to say "Hey, I am a plant, I belong with your plant, look at me!". Choices E and D were okay, not what I would really pick but of the rest of the choices more professional looking for my interior.
• I actually really like all of the choices, but I picked based on which ones I thought were the most neutral and would go in the most places.
• The decor in my house is pretty bland (brown leather sofas, metal/wood bookshelves, so I would look to the planters that have pops of color/ eye catching designs (D and B and A). I really gravitate towards D and B. I like the print of G, but not for a planter because I would probably have a different looking plant in there so I don't see it going very well. If I were buying a bunch, I would probably want a bold pattern in neutral colors like A or F.
• made my choices based on the designs that I like

This is a 4 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I chose covers C, D, and A because they were all colorful and would be easy for me to find in case I misplaced it . I liked cover C the best because it was more hip and modern looking, which matches my style a little more.
• I picked C because I like how colorful the utensils are and it looks nice. Next, I picked D because I liked the color scheme and design. A is a nice third choice, due to it color scheme and design.
• Option B in my opinion is the most professional and cutest of all the choices. I love the gray blue color and the see through colored spoons./ Option A, I love the different cooking utensils on the cover. That attracts my eye immediately. / Option C is colorful and fun.
• I choose 1 because I love the illustrations and the vintage look. The colors are not too bold, as they are in the other choices.
• They are all cute and colorful. But I chose B first, mostly because of the title. D next because it's bright and cheery. 3rd I chose C also because it's colorful and cheery but not as eye catching as D. And well A just looks boring

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I chose A because the photo shown is more appealing to the targeted demographic of women. I feel like the photo on a shelf would make a female stop and take a look oppose to A they would just walk on by.
• I think the suit on the man is more intriguing and less cliche of a romance novel than the other option. I like the mystery and potential ideas for backstory that automatically come to mind.
• I like this cover slightly more because you can see part of his face.
• I think that choice A looks a lot more classy than choice B. In choice A, the man is fully clothed but still looks attractive and interesting. In choice B you can see way too much skin, which makes me think the book would be kind of trashy.
• I chose Option A because it seems more refined and mysterious. The cover of Option B looks cheesy and cheaply sexual, in contrast option A seems suave and debonair. The suit seems far more appealing and it looks much more likeable in general.

This is a 4 option poll with 50 respondents targeting Gender (Female) and Age Range (25 34, 35 44). A sample of responses:

• The different sizes and randomness of the colors in Choice B look great and seem to have more variety than Choice A.
• This looks clean and crisp.
• I liked the layout of option A more and the background was easier on the eyes.
• I like the multi sized balloons, looks higher class
• The balloons look more vibrant and the garland seems fuller than choice A.

This is a 3 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I chose B as my first choice because it shows the shoe from a variety of angles. You get a more thorough picture of the shoes.
• like that you can see the top of the shoe, it looks more professional than the other ones
• The front of the shoe is the most important because that is the part most people see but I also like C because it shows the cute buckles.
• I chose based on the attractiveness and what I can see of the shoes.
• The first one shows all the different angles of the shoe - front, side, soles - and is better. The second, while not as good, shows the shoes from the side which is better than the last choice which only shows the front.

This is a 2 option poll with 50 respondents targeting Gender (Female) and Ethnicity (Hispanic, Asian, Black). A sample of responses:

• I picked B because I didn't like A as much. A seems more like a beauty company's logo because of the pink/purple and female character
• It looks more techy than the other one.
• Both logos are great but the less the better, simpler yet memorable, unique and cleaner look.
• Clean, nice. Not ugly
• Option B is the best design more tech wise then A.

This is a 2 option poll with 50 respondents targeting Gender (Female) and Ethnicity (Hispanic, Asian, Black). A sample of responses:

• I believe it to be the easiest to underatad and follow in interest
• Strong yet powerful words.
• Sounds more inclusive and more eloquent, more professional. It also sounds more empowering and encouraging for women to become more technologically savvy.
• B is too specific and limiting to "black" and "brown" people. A is more open to all ethnicities and feels more welcoming
• I don't think the "striving" part is necessary but it's less offensive than the other option.

This is a 4 option poll with 50 respondents targeting Income ($60 100k, $100k+), Number of Kids (1, 2, 3+), and Gender (Female). A sample of responses:

• The word house is descriptive.
• I like the name of the product. Very descriptive!!
• The name lovely little house is simple and effective for this type of product. It’s a child-friendly name.
• I believe that B really goes along with the brand and the product. It will be easy to remember. Option A is also a nice play on something that is built and also because it is in the shape of a house which is part of construction.
• I love that B and A mention it is a smaller replica in title.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• I strongly suggest Choice A. If the image were to load with only the top part showing (like me), the first thing you see is part of a branch and bonus rope for hanging. I don't think anyone would want a consumer's first impression to be the implication of something (or someone) hanging from a tree.
• I like choice A more. Its wrapped around the bonus sign so it makes it clear even before readiing that that is the bonus. Also the rope is holding on to the branch and it gives you an idea of what kind of rope it is. Also on choice b the branch is just there making the branch seem pointless.
• It came down to the red circle. Circles are familiar pricing areas.
• A shows the rope being used. Otherwise I don't know I would know why I would purchase this.
• I think the layout in B is more visually appealing and having the branch on a diagonal draws the eye more and looks more interesting. The layout also looks more clean and professional in B.

This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:

• The choice B is more appealing because it looks more bold and would definitely attract readers. I would take a second look at the book.
• The colors are softer and more appealing. The other one looks harsher
• I think choice B is the most appealing book cover. I love the orangy/yellowy color of the cover. The flowers on it are also very nice and the blue letters really go good on this cover. Very nice indeed.
• The cover in my choice is strikingly beautiful and so noticeable
• I like the colors of option A. Plus the white text on the black background is easy to read.