Nutritional Supplements Audience Targeting

This is a 2 option poll with 50 respondents targeting Age Range (25 34, 35 44, 45 54, 65 74, 55 64) and Nutritional Supplements (Yes, Every Day). A sample of responses:

• I guess the eye feels a little intense/realistic for a vitamin.
• The actual eye staring at you is a bit creepy.
• I like A because it's enticing.
• The other label's realistic eye makes it look like a bottle of eyedrops.
• The eye design for B looks odd and does not look well. A is somewhat decent and I have no problems with it.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• I would buy option A because I like that I can also see the pills next to the bottle. Also, I like that the bottle is standing straight up like I would see it sitting on a shelf and I like that there is just a plain white background as well, which makes the focus easier on the bottle/label.
• B is unique and memorable. A is very professional. C is not as informative.
• I like the background color here. It catches my eye.
• Image A looks the most professional and realistic so I'd likely choose this one. Option B is also fine but the angle of the product is a bit awkward. I didn't really like the design of option C.
• I ranked these based on the background

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• I actually prefer just the list of ingredients vs adding the "+" symbol. I think this is simpler and easier to understand.
• I like highlighting the apple cider vinegar as it's very good for you and natural.
• I prefer the way this label looks. It seems cleaner and more organized (the wording on the label) I prefer the way it appears.
• I think B looks more professional . I like the colored font with the different ingredients in option B
• The white box around the text with the name of the product in B is much more eye catching, if I am scrolling though amazon or walking down the aisle at the store.

This is a 1 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days) and Gender (Female). A sample of responses:

• Some of the reviews would make me hesistant.
• I love this vitamin supplement and can’t think of anything to improve upon. I love gummies and prefer them over pills.
• No I think the page layout is great. I really like that it tells you how many servings it provides and offers the auto ship replacement option.
• I would like to see the full list of what it contains and how much
• I wanted to know how much sugar was in this product since it would be a real turnoff to me if the gummies had high sugar content. I also wanted to know if all food coloring was natural.

This is a 2 option poll with 200 respondents targeting Nutritional Supplements (Yes, Some Days, Yes, Every Day). A sample of responses:

• I like the slightly lighter blue. It looks a little shinier. It seems like the text is easier to read because it compliments the color more instead of contrasting with it.
• I like the deeper color.
• I like the darker picture, the other image looks a bit mottled
• Option B looks like a dirty package to me. Option A looks more peaceful because it does not look dirty. It is also a little darker, which makes sense when you are thinking about sleep.
• Option B has more subtle light variations reflecting off of the jar's surface, and the colors are better- I like the contrast with the lid's darker blue.

This is a 1 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• This logo looks nice but it needs some color to it.
• I like this logo because it is unique and different. The font is also a nice choice, it is readable and easy on the eyes.
• I like the use of circles, spirals, and smaller leaves. Some color would be nice but this is fitting.
• I love the logo it just needs to add a little color, not much though.
• I like the motto and the logo. However, I think it would be much nicer if there was some color in the text and on the leaves.