Nutritional supplement use audience targeting

This is a 4 option poll with 200 respondents targeting Age range (65+, 55 64, 45 54, 35 44) and Nutritional supplement use (Yes, Every Day, Yes, Some Days). A sample of responses:

• A looks too cartoonish, c is ok B is better and D looks the most professional to me
• I would rather buy A; it highlights that it's immune support very well, and I like the graphics. B and D are just ok. I find the graphics on C confusing.
• The blue in the label in C stands out the best here for me.
• I think that brown fits the product category better, especially dark brown. I like the font and design of B, and the blue and gray label. B and D also provide the proper amount of information on the front of the bottle. It's harder to read C, and I don't like the picture of the waves.
• Option B because I'm thinking higher strength equals smaller dose.

This is a 3 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• Option C given the title seems more detailed and aggressive about the support it's going to provide to my immune system.. Option C is plain sounding, like "meh, it's support, isn't it." and Option B is clumsy in it's flow..
• I like this option the best. Daily Immune Support as a name sends a message to the consumer that this is a needed product for daily use and also implies it's all someone needs for daily protection.
• I would rather have more benefits for immune support than a daily commitment
• The word Daily is descriptive and sounds accomplished
• I prefer option A because this description sounds the most relevant and important for daily human use.

This is a 2 option poll with 100 respondents targeting Nutritional supplement use (Yes, Some Days, Yes, Every Day) and Age range (35 44, 45 54, 55 64, 65+). A sample of responses:

• It has more per dosage -40ppm- than the other option. Also the shape of the bottle and the design of the cap is a little more aesthetic and modern-looking than the other one.
• I like the label for the colloidal silver supplement in A. For one, the silver label fits the product. Secondly, the information is not only easy to read, but it is presented in a way where you can visually digest the info at a glance.
• I liked that option A specifically said it was for immune support.
• B has a nice clean design with an attractive color scheme.
• A is easier to read and informs you better of what the purpose is for the pills.

This is a 8 option poll with 50 respondents targeting Nutritional supplement use (Yes, Some Days, Yes, Every Day) and Exercise frequency (1 3 Times A Week, 4+ Times A Week). A sample of responses:

• I definitely like the yellow background. It is more eye catching. I like that H has the white designs on the side. It is nice extra added detail. I also like the bigger white letter in the middle which is easy to see and looks good
• I like the darker font on the yellow/gold background better as it's easier to read and more eye catching.
• The stronger the color the better. My choice stands out from the rest and would get me to take notice. White makes the product look kind of bland. The greenish yellow is better the more it stands out on the label.
• I picked f because this bottle stood out the most from the others. The yellow on this was the most significant.
• option b is the most balanced with color and white space, option g, d and h are all eye catching, option f, and e are okay, option a and c are my least favorite

This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• The word support is almost a little misleading, makes it slightly more difficult to understand what the product actually is.
• Chose B because using the work "support" makes more sense to those of us suffering with arthritis. The word health is meaningless since our joints are already "unhealthy."
• I feel like support will help keep my joints healthy and support them in that progress.
• I thought choice A seemed like a stronger product.
• The inclusion of the word support makes me feel like this might work better. It feels more specific.

This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• This option feels brighter in color so it's more vibrant.
• Choice B is the most preferred because of the larger lettering used. This label is easier to read. The blue and white colors used on the label is more eye appealing too. Overall B is more attractive and easier to read. Both show ingredients but B is one I would buy.
• Option a with lighter colors makes the bottle easier to read if you forgot glasses and is just plain more attractive.
• The packaging is easier to read on the white background and the overall layout looks more medical and higher quality in its design.
• The separate colors make it easier to read the benefits.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• I would be more likely to choose A because the turquoise color of the label and the white writing of the words is a good contrast that makes the writing easier to see. As a senior, I appreciate labels being clear, bright, and easy to read.
• I would choose "B" because the label has more white on it and I would notice it first.
• This packaging is nicer.
• I made my choices this way because this bottle had colors that looked better and the text was easier to understand and the overall layout was more comfortable on the eyes.
• I think I prefer Option B better because it's easier to read and clearer to see some of the main ingredients - glucosamine, chondroitin, and turmeric, and those are the true selling points of this product.

This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• I would be more likely to purchase A I know some if not all of those material used for those benefits and that makes believe this is safe and effective.
• i like that more benefits are listed in A.
• I chose Option A as I prefer that the label tells what each ingredient will help with.
• I prefer Option A since it lists each ingredient and the benefits each one confers. This allows me to be more informed about my purchasing decision.
• I like how option A ties the benefits to specific ingredients in the supplements.