Nutritional Supplements Audience Targeting

This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes, Some Days, Yes, Every Day) and Age Range (65 74, 55 64, 45 54). A sample of responses:

• blue light causes a lot of strain on my eyes, so that would catch my attention.
• choice B was unclear while choice A was to the point.
• I would definitely go with option A, the blue blocker. The words blue light are such a trendy and buzzed about word right now and I have my youngest daughter wearing her blue light blocker glasses because she is staring at a computer screen for so long on the the 3 days that she is not in school. In option B, I don't even know how to pronounce that word correctly and it does not pertain to me, even though I am getting older and my dang eye sight is going and annoys the living heck out of me! I definitely would pick up the bottle in A and look at it and possibly google stuff. I like the words blue blocker and the lettering is done in blue and the blue eyeball...which 2 of my girls have blue eyes.
• This product actually made me curious as to what a blue blocker was. Label explains very well. I liked the name blue blocker.
• I like blue blocker, it makes the product usage both clearer and more intriguing. It will make you want to at LEAST get detail on the product and research what it's all about. Its very interesting.

This is a 4 option poll with 50 respondents targeting Income ($101k+, $61 100k), Age Range (35 44, 45 54, 55 64, 65 74), Education (Bachelor's Degree, Graduate Degree), and Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• I chose Option B as my top choice as it had my imagination working the most to try to figure out how the Vitamins were coming from a fjord. It made me think of Scandinavia which I would call a very natural region which goes with the organic theme of the vitamins. I chose Option D second as I thought the name Verity had a good sound to it and sounded trustworthy. I ranked Option C third as I'm not sure what Iona means exactly but I think it s unique and memorable name. I ranked Option last as Amesbury sounded to me like it would be the name of a small town.
• Option D sounds more appealing in my ear compared to the other options.
• l like Verity because it reminds me of something real and verifiable, which is what I want from a dietary supplement. A and C are ok; they're just names but A sounds nicer. B is my least favorite; I don't think everyone will know how to pronounce fjord, and it sounds awkward
• I would prefer company D, the name is well thought of
• I don’t really like any of these but I like a name that’s short and sweet. Iona is best. Then verity is ok but i don’t love it. And I don’t like amesbury and I don’t even know what fjord is

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days) and Books Read - Self-Help & Relationships (Books Read: Self Help & Relationships). A sample of responses:

• I like the covers that more closely rate to the topic. Images make it easy and quick to figure out what’s the book is about.
• I like the image of the people working out. Along with the info under the title. I feel this cover is more encouraging.
• choice b is hands down the one I would pick up and then buy. I think that colors in the 50 really pop out to the eye. The tips being in green stands out. I enjoy green a lot and relate green with healthy and grass and such. I think the words really pop out easily without clashing on choice b. Then the choice c is okay. But to be honest it's just too much red. It's not broke up much and the black font under the red should be bold so it's easier to read. The last choice of a looks bland and boring. Not hip or with the times. I would not pick it up.
• I think Option B would definitely prompt me to pick it up first because of the bright and vibrant colors. Moreover, I also think Option B's design makes the book seem like it would be reliable , new, and of good quality.
• I like C because it shows people actually lifting weights. That makes me feel like the book is written by someone who knows what they are talking about. The other books are boring and look like your basic self help book. Choice B looks like it is a rip off of apple and microsoft with their logo.

This is a 4 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• I'm afraid that people might think C is pool cleaner or something but I like these designs for being large and having nice colors.
• I like boxes for packaging. B is full of relevant information. D is a box with info that is overshadowed by art. A has some info and C 's info is overshadowed by art.
• The bright teal and blue packaging immediately caught my eye, far more than the other options
• I chose based on colors and which one made it clear that it was rehydration relief
• Option A has the best name and package design

This is a 2 option poll with 50 respondents targeting Age Range (65 74, 55 64, 45 54, 35 44, 25 34) and Nutritional Supplements (Yes, Every Day). A sample of responses:

• I like the design of option B the most
• I like the cheerful look of the product. It tells what the product is but is very happy looking. Quite eye catching!!
• The actual eye staring at you is a bit creepy.
• I like the graphics on the label for option B better because they are more artistic compared to the digitally enhanced main eye graphic for option A.
• I like the eye cartoon better than the eye on the other one

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Some Days, Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• I picked this one because it showed the bottle and the product. The colors were kind of bland on all three, but I like to see what I am buying when I purchase something. Not falling over, but nice and stable. A good reliable product.
• I like option A because you can see the pill and the angle of the bottle is much easier to read.
• I would rather buy option A because I think it's very simple and well put together. It's more professional looking. I don't like how option B has the product on an angle. The background in option C is a little creepy. It looks it is alligator skin or something.
• A looks the most natural with the pills laying beside it rather than flying like in b. A also shows what the pills look like,which is what I always look for on bottles.
• A and B show the actual pills. B seems to have odd placement for the pills, though. The background in C is also a little weird.

This is a 2 option poll with 100 respondents targeting Amazon Prime Membership (Yes) and Nutritional Supplements (Yes, Every Day). A sample of responses:

• I chose Option B as my top choice because I felt that this one was the most eye catching of the two available options. I think that the "Apple Cider Vinegar" portion really made the product stand because of the background. I felt that it was the simplistic yet still stands out.
• The packaging highlights the main ingredient, and the one most people know... in choice B. Additionally - I think the ingredients listed on the bottom of choice A look less professional than the packaging of B.
• I like the way it's written for Proprietary blend with the line around and commas between it looks more natural.--- The highlighting or the blend just doesn't look as appealing/natural.
• I like how the info in A isn't highlighted with a white background -- it makes the label more visually interesting and dynamic, in my opinion. Also, the colors used in B don't make as much sense...pomegranate being yellow and ginger being red is silly and immediately makes me think it's of lesser quality.
• A is much better. The label on B is very busy looking and my eyes were drawn away from the parts of the label I wanted to read. On A, I felt like the information was much more organized and I could read the information clearer and easily.