Nutritional supplement consumption audience targeting

This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day, Yes, Some Days) and Amazon Prime member (Yes). A sample of responses:

• The name makes it sound more technolicagal advance. Plus I like the sound of the name.
• Axiom Nutrition sounds more confident and easy to remember, sounds like a supplement brand.
• I chose B because this brand name is easier to say and remember.
• B is cute and funny.
• I liked choice A since the name sounds very confident and strong which sounds the most appealing. Choice B sounds too fake and not as appealing to see.

This is a 2 option poll with 200 respondents targeting Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:

• I chose B because it has more of a fun name to it, and I feel that people are more likely to be intrigued by the cookie part that makes it sound more of a snack.
• Everyone knows what matcha lattes are so I think its the better name here.
• Matcha Latte sounds fancy.
• The inclusion of the word cookie is always very appealing to me personally. This would be my choice.
• For granola, I'd prefer cookie because I don't know if I wanted a "latte" flavored granola.

This is a 4 option poll with 100 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• I've chosen D because i would like to achieve that result with the help of these.
• The fit body really stands out I like it also has turmeric I think this one is it the best looking bottle with more most information
• Choice A has the minimal font in white which is easy to spot and read and the & turmeric is a really nice touch
• I think the benefits make more sense than the ingredients, in this case
• I selected options C and B because I like the title of Fit or Lean body with a vitamin. I think the bottles look nice and I like how it displays the contents of the supplement. I also really like the name nurishable for a supplement product.

This is a 3 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• i like the colored background better on choices B and A the best.
• i like the faq images in option C the most because it has good colors that make the text easy to read
• Option B has the best color background and 4 pictures - rank 1.Option C has the same pictures but worse white background - rank 2.Option A has the worst pictures and despite of good background got only rank 3.
• The FAQ image shown in option B has the best background to make this section remarkable and easy to read and understand.
• Option B was the most compelling with its colorful images and bold background color. Option C was acceptable but a little muted. Option A was too plain.

This is a 4 option poll with 200 respondents targeting Age range (65+, 55 64, 45 54, 35 44) and Nutritional supplement consumption (Yes, Every Day, Yes, Some Days). A sample of responses:

• Option B because I'm thinking higher strength equals smaller dose.
• I would rather buy A; it highlights that it's immune support very well, and I like the graphics. B and D are just ok. I find the graphics on C confusing.
• A looks too cartoonish, c is ok B is better and D looks the most professional to me
• I think that brown fits the product category better, especially dark brown. I like the font and design of B, and the blue and gray label. B and D also provide the proper amount of information on the front of the bottle. It's harder to read C, and I don't like the picture of the waves.
• The blue in the label in C stands out the best here for me.

This is a 3 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day). A sample of responses:

• Option C given the title seems more detailed and aggressive about the support it's going to provide to my immune system.. Option C is plain sounding, like "meh, it's support, isn't it." and Option B is clumsy in it's flow..
• I prefer option A because this description sounds the most relevant and important for daily human use.
• The word Daily is descriptive and sounds accomplished
• I would rather have more benefits for immune support than a daily commitment
• I like this option the best. Daily Immune Support as a name sends a message to the consumer that this is a needed product for daily use and also implies it's all someone needs for daily protection.

This is a 2 option poll with 100 respondents targeting Nutritional supplement consumption (Yes, Some Days, Yes, Every Day) and Age range (35 44, 45 54, 55 64, 65+). A sample of responses:

• A is easier to read and informs you better of what the purpose is for the pills.
• It has more per dosage -40ppm- than the other option. Also the shape of the bottle and the design of the cap is a little more aesthetic and modern-looking than the other one.
• I liked that option A specifically said it was for immune support.
• I like the label for the colloidal silver supplement in A. For one, the silver label fits the product. Secondly, the information is not only easy to read, but it is presented in a way where you can visually digest the info at a glance.
• B has a nice clean design with an attractive color scheme.