Nutritional Supplements Audience Targeting

This is a 6 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• I really liked C and F the most for the line shape in the logo. It draws the eye and looks nice without being too much. E is nice I like how it goes slight to bold. A is a little plain but nice.
• My number one choice I think is the best by far. The other ones, I just don't get the design with the angled line. Further I have feedback about the name, it's slightly difficult to say and doesn't roll off the tongue easily.
• I picked in order how I liked the logos
• I like these choices because they catch the eye with either large fonts or interesting designs.
• I preferred the options with the bolder looking fonts. The images that were larger and darker stood out to me more and captured my attention to a greater extent.

This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• I like this better looks cooler and more fun, and it looks like an allstar since it looks like a star
• matches the name
• I chose A because this logo is more stylish and symmetrical.
• I like option B because the logo is a little bit more memorable than option A's.
• Option B makes more sense to me because there is actually a star in the logo. If I see the logo without the company name, it would remind me of the company name. Option A doesn't say anything about the company name. The logo looks too much like the Nike logo. If I saw the Option A logo by itself, nothing about it would remind me that "star" is part of the company name.

This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• I like the bright pastel colors here, I feel it fits the mood of the product.
• A label is much easier to read and more enticing from first glance.
• I chose option B, because the name and the design stands out and tells me right off the bat that it will help with inflammation.
• I like the colors- they are warm and vibrant.
• There's a million different supplements out there, so option A is going to stand out a lot more with the color scheme. Basic black & white doesn't really grab attention. I also feel like the type of people that buy this sort of stuff are more likely to go for something with ridiculous taglines like "smite the inflammation" over something that's no-frills.

This is a 4 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• I chose B first because it is more eye catching to me and makes me want to read the labels.
• In the last two choices I couldn't find anything that was different from the second option on over, So I picked B because it stands out with having 600mg And on the products box next to the bottle the text are larger and better to see versus looking at the text on the bottle itself for first glance. Thank you.
• Option B is ideal because it makes me familiar with how the product would look in store and if I ordered it what to expect at a quick glance. Also option B has the information on the box is very easy to read which makes it the best choice. And option C is fun with the splash makes it more modern. And option C is my least favorite because the background is very simple but still better than option A.
• Option B is the easiest to read. I can see Focus, Memory, Power easily and that would make me click. Option D and A are very similar. The background on D gets my attention a little more. The bottles are hard to read.
• The boxes words are easier to read than the bottles.

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• the hollow "g" looks best to me, and I like it to be transparent as well
• Option B is definitely the best design with the bold color g.
• C is easiest to make out the lettering, A is too dull
• This logo is easy to see and stands out
• my first choice is much better two

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• The colors and design are clean and simple. B is very macho and looks like the bottle for a workout supplement. It looks gimmicky.
• OptA stands out best to me
• I prefer this option because of the color scheme and simplicity of the label. The green also makes me think that the product is more natural.
• A. it looks more trustworthy and is overall more visually appealing
• This bottle has more servings, grams, and more grams of nutrients than B

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• I don't know a lot about some of the ingredients in these two products and which ingredients are better to take. I see that A has caffeine in it. I do not want to take any more caffeine so I chose B because it does not appear to have caffeine.
• The blue brain on label seems to be more appealing, than the green-one on the other. I also, like the color of the bottle-cap better.
• I like the design of the bottle much better. The way it highlights the food supplement and the ingredients involved in plain sight. Can't go wrong with either.
• The design on the label on B looks much cleaner. The formatting of the words draws the eye. On A, the words sort of look jumbled together, rather than listed neatly
• I liked Option B the most. I thought the overall design had me feeling impressed immediately. I think it is easier to understand what it is and does.

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• A is better than B
• I choose A because it says suitable for vegetarians, it lists down the contents in more detail, and it has the logo of Informed Sport.
• I think the graphic design on the bottle was much cleaner and more professional looking.
• Choice option A looks very high tech and premium with it's chrome and slick packaging
• I would take B because it doesn't say that it contains caffeine. I would not want a caffeine pill.

This is a 4 option poll with 50 respondents targeting Exercise Frequency (4+ Times/Week, 1 3 Times/Week) and Nutritional Supplements (Yes, Some Days, Yes, Every Day). A sample of responses:

• I chose the options based on the title of the product. I think Body Fuel and Mind Fuel made the most sense. I preferred Sleep Fuel over Joint Fuel.
• Definitely joint for me based on the more issues I have with sore joints after a workout.
• I would want to see how a bar would help me sleep, plus the design is the most soothing
• Body fuel sounds like a product that can help me get through the day, so I prefer body fuel.
• I would choose body fuel first. It sounds best to me. Fuel for the whole body. But I wouldn't choose sleep fuel. It doesn't sound right to me.