Polls with nutritional supplement consumption-specific targeting
Check out 5 surveys targeting nutritional supplement consumption. Learn how they pose their questions and view the written responses.
Which product name is more enticing to you? This is a current product on the market in places like Whole Foods - it is currently called "Turmeric Lemon Clusterbucks". The Ginger flavor is strong too. We are testing for a more approaching name.
This is a 2 option poll with 50 respondents targeting Exercise frequency (4+ Times/Week, 1 3 Times/Week) and Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:
- Lemon ginger sounds a bit too powerful/strong of a flavor.
- I like the concept of "Golden" though I'm not sure what it actually would taste like.
- I prefer option B because it is more specific in describing flavor and this description is more relatable and understandable.
- Golden doesn't mean much to me, but I understand what Lemon Ginger Thai means.
- I like Lemon Ginger Chai because it is more descriptive of the flavors and ingredients than just Golden.
Caffeine Supplement Name? We are a dietary supplements brand looking to launch an energy supplement (caffeine, l-theanine, Dynamine). Which name stands out to you? Suggestions for alternative names and colors are welcome!
This is a 3 option poll with 200 respondents targeting Nutritional supplement consumption (Yes, Every Day, Yes, Some Days), Gender identity (Female), and Age range (55 64, 45 54, 35 44). A sample of responses:
- Vigorate sounds the best based on what I want to happen, surge sounds like the weird shaky surge you get from energy drink and blitz to me, means drunk.
- Vigorate is so much better than the other choices and a distinctive name. Surge reminds me of liquids which reminds me that caffeine increases frequency of urination. Blitz reminds me of WW2.
- I chose option B first because having the word "Vigorate" on the product promotes well-being and the idea of the supplement providing you with more energy. The color green behind the word makes the product seem like it is natural and tied to nature. Option C was my second choice because the word "Surge" is also related to energy but not as strong as Vigorate. The last choice, Blitz didn't seem appropriate at all for the product. The word Blitz makes me think of erratic and sporadic energy which would not make me want to try the product.
- Hands down, surge captures the feeling of energy and strength. Vigorate is ok but bland. Blitz sounds like a Christmas Coffee drink.
- B is my favorite because I feel the name 'vigorate' best brings to mind a healthy, positive surge of energy that stands out among supplements.C, 'surge' is my second pick because it similarly brings to mind energy, but I like it less because it invokes more of a cheap, gross energy drink feeling than B does.A, 'blitz' is unappealing to me because it just makes me think of using my blender, not exactly energy related.
Caffeine Supplement Color? We are a dietary supplements brand looking to launch an energy supplement (caffeine, l-theanine, Dynamine). Which color stands out to you for an energy supplement? Other color suggestions are welcome!
This is a 3 option poll with 100 respondents targeting Age range (35 44, 45 54, 55 64), Gender identity (Female), and Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:
- I do like the dark green better than the other colors. I think a more vibriant color would stand out more. Like a midnight blue color that was bright. Give it more brightness.
- I find Option A to be my first choice because the color green makes me think of Vegan.
- I think that orange is the best color for an energy supplement.
- I would also think of energy as bright yellow, but that is the hardest color to pull off, and not everyone can see that color as they age. So maybe a bright cobalt blue or a red for options...
- The orange color gives off high energy vibe. Green appears to refer to 'green' foods or superfoods.
Dopamine Supplement Name? We are a dietary supplements brand looking to launch a dopamine booster supplement (think improved motivation, more energy, lower anxiety, etc.). Which name stands out to you? Suggestions for alternative names are welcome!
This is a 4 option poll with 100 respondents targeting Nutritional supplement consumption (Yes, Some Days, Yes, Every Day), Gender identity (Female), and Age range (55 64, 45 54, 35 44). A sample of responses:
- I like "Jubilant" because it is a word that describes a positive mood.
- Jubilant sounds uplifting and like it would make me feel the most energized. Strive makes me think of being more motivated.
- Strive will be more accurate to get the necessary supplemental essentials as an alternative than any of the other names. I look at it realisticly because you are striving to enhance the supplements into your daily routine.
- I chose A, because I think that name is memorable, and including "dopa" means it is less likely that the name could be confused with any other type of supplement. I chose C next, because "Jubilant" sounds like the sort of goal you'd have using a mood booster. I chose D over B third, because I think "Strive" fits a little better with the idea of boosting mood, though it is less unique.
- I chose C because I like word Jubilant, which stands out for joy and kind of has a positive spin on energy. I chose B next because I associated Boost with pick me up, which I think is something that kind of takes the hard edge away from the word, "dopamine". I chose D next because I like the word, "Strive". However, I didn't like it as much as the others because it is a nice association--but not as much as the 2 others with dopamine. I chose A last because I didn't like the "SimpliDopa". I think that you have to sell a supplement to people by a positive association and I just didn't like that because it didn't do that.
This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day, Yes, Some Days) and Amazon Prime membership (Yes). A sample of responses:
- I like the wellness name because that’s more how I think of my supplements. As contributing to my wellness.
- As a math teacher, axiom is a word not used enough and it makes me happy to see!
- I like Option B because it's an exciting name. It attracts my attention and would be easy to remember.
- I prefer words that actually exist in the dictionary and are not made up brand names
- I prefer option B because name sounds more powerful and inclusive talking about wellness overall, like it can accomplish much more.