Nutritional Supplements Audience Targeting

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• A. it looks more trustworthy and is overall more visually appealing
• I prefer this option because of the color scheme and simplicity of the label. The green also makes me think that the product is more natural.
• The colors and design are clean and simple. B is very macho and looks like the bottle for a workout supplement. It looks gimmicky.
• This bottle has more servings, grams, and more grams of nutrients than B
• OptA stands out best to me

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• The design on the label on B looks much cleaner. The formatting of the words draws the eye. On A, the words sort of look jumbled together, rather than listed neatly
• I like the design of the bottle much better. The way it highlights the food supplement and the ingredients involved in plain sight. Can't go wrong with either.
• I liked Option B the most. I thought the overall design had me feeling impressed immediately. I think it is easier to understand what it is and does.
• I don't know a lot about some of the ingredients in these two products and which ingredients are better to take. I see that A has caffeine in it. I do not want to take any more caffeine so I chose B because it does not appear to have caffeine.
• The blue brain on label seems to be more appealing, than the green-one on the other. I also, like the color of the bottle-cap better.

This is a 2 option poll with 100 respondents targeting Nutritional Supplements (Yes, Every Day) and Amazon Prime Membership (Yes). A sample of responses:

• Choice option A looks very high tech and premium with it's chrome and slick packaging
• I would take B because it doesn't say that it contains caffeine. I would not want a caffeine pill.
• A is better than B
• I think the graphic design on the bottle was much cleaner and more professional looking.
• I choose A because it says suitable for vegetarians, it lists down the contents in more detail, and it has the logo of Informed Sport.

This is a 4 option poll with 50 respondents targeting Exercise Frequency (4+ Times/Week, 1 3 Times/Week) and Nutritional Supplements (Yes, Some Days, Yes, Every Day). A sample of responses:

• I would choose body fuel first. It sounds best to me. Fuel for the whole body. But I wouldn't choose sleep fuel. It doesn't sound right to me.
• I chose the options based on the title of the product. I think Body Fuel and Mind Fuel made the most sense. I preferred Sleep Fuel over Joint Fuel.
• Body fuel sounds like a product that can help me get through the day, so I prefer body fuel.
• I would want to see how a bar would help me sleep, plus the design is the most soothing
• Definitely joint for me based on the more issues I have with sore joints after a workout.

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days), Amazon Prime Membership (Yes), Ethnicity (White), and Age Range (65 74, 55 64, 45 54, 35 44). A sample of responses:

• I trust the cool blue of C because it is very peaceful; I would buy from this company.
• For a vitamin company I chose Vitamin A as the best logo that I would trust to buy its products because the display looks very natural (apple design) and the name (purist) implies purity and goodness in the products. The chose C as second choice because the design is nice and also the verbiage (the science of great vitamins) is very compelling. I chose Option B last because I did not like the color choices as much - it was a little too bright with the reds and oranges together.
• I love the image of the tree in the middle of the sun and the open palm below, and so went with B for a first choice. I also liked the similarly looking C, but that logo doesn't contain the outstretched hand.
• This one was tough. As a Catholic, the garden of Eden and the apple are not something that I trust. Catholics believe in Satan, and Satan tricked Eve into eating the apple. Eden was pure before Eve ate the apple_ but after Eden was no longer pure. I chose B because it is a very traditional logo. C is also very traditional but I I do not think that light blue is a good color for vitamins. I like the rainbow on C if it is meant to remind us of Noah and the ark but I fear that it is used instead as a symbol of gay pride. A does not look like a vitamin logo but rather a child's board game logo- it reminds me of Hi-Ho! Cherry-o (it looks like a cherry not an apple). You need to make some more logos and try again. If you want something pure maybe just the garden of Eden but not the apple from the garden of Eden that Eve ate and caused all of mankind to be doomed- requiring God to come down to Earth and sacrifice himself to provide us with the possibility of everlasting life. It is not common for vitamins to have a primary color scheme unless they are children's vitamins. I also think that all 3 of the logos are too complicated.
• the name really stands out since it is above/extends beyond the circle, and the little stem at the top is cute

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day). A sample of responses:

• They all great looking, but C is more attractive looking.
• Heal Fast is promising. Seeing the features on the label is almost as good.
• C has the logo lower in position with more text above it, B is higher and less text, A is too generic and unreliable in look
• The style of A would prompt me to purchase this product because of the simplicity and clarity of the label.
• Option "A" has the nicest layout and I like the "HealFast" heading on the top of the container. This bottle is most impressive of the three in my opinion.

This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• I FEEL LIKE THIS OPTION SHOWS MORE ABOUT THE PRODUCT AND NOT JUST PICTURES
• I like that you see the pill size in this photo. Then I know not to order it because I couldn't swallow something this big.
• This picture seems more inviting. It stands out as being different
• The blue makes the image stand out.
• Its very useful dietary patents