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Business name test

Poll complete
100 people answered in 8 days.
100 US-based respondentsPeople 45-54 years oldPeople 25-34 years old
March 15, 2024Public
March 15, 2024Public

Q: Which business name do you prefer for Women's Supplement line which focuses on areas as Libido , Vaginal Probiotics and Energy-Focus Gummies?

Ranked poll

PickFu winner
She Spark
A
70 votes
70%
2nd place
Prana Pulse
B
15 votes
15%
3rd place
PuraPhysis
C
15 votes
15%

AI Summary

The winning option, "She Spark" (Option A), secured victory due to its clear association with women's supplements, specifically targeting libido enhancement, vaginal probiotics, and energy-focus gummies. This name resonated with respondents by exuding vitality, empowerment, and femininity that the other options lacked. Its memorability and direct relevance to the product's focus areas set it apart from Options B and C. The distinctiveness of "She Spark" gave it an edge in attracting votes as it effectively communicated its target audience and product offerings.

Across all options in the survey, clarity in indicating the product's target audience (women), relevance to focus areas (libido enhancement, vaginal probiotics), and memorability emerged as key factors shaping respondent preferences. Names that clearly conveyed these aspects were favored over more abstract or ambiguous options. Participants valued brand names that directly addressed women's health needs rather than generic alternatives. Memorable names evoking positive associations played a significant role in decision-making for participants.

Based on these poll results, potential hypotheses for further exploration include testing variations of Option A with slight modifications to assess impacts on consumer appeal. Another hypothesis could involve investigating how incorporating health benefits or natural ingredients into brand names influences consumer perception. Additionally, exploring different naming conventions (e.g., descriptive vs. abstract) may provide insights into which style resonates best with consumers seeking women-focused supplements for libido enhancement and energy support.

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Showing 100/100 respondents

OptionRound 1
A1st

70.00%

70 votes
B2nd

15.00%

15 votes
C3rd

15.00%

15 votes

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users