Age Range Audience Targeting

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes), Gender (Female), and Age Range (35 44, 25 34, 18 24). A sample of responses:

• The images are clearer, you can see the products because the product itself is bigger. There is more information given also.
• I VOTED FOR B BECAUSE THAT LOOKS VERY ATTRACTIVE COMPARITIVELY, THAT IS , WHEN SOME ONE LOOKS UP FOR THIS THEY'D PREFER THIS ONE THAN THE OTHER BECAUSE, THE SPECIFICATIONS USAGE AND THE MODELS ARE CLEARLY SHOWN IN THE SINGLE IMAGE ITSELF WHICH CONSUMES LESS TIME.WHILE IN A, ONLY THE MODEL IS SHOWN AND THE SPECIFICATIONS ARE IN DIFFERENT IMAGES WHICH REQUIRES MORE TIME.
• I like this one better because you can see the entire product and that the band is adjustable.
• I prefer option B because the images that are listed make it easier to visualize how I should be wearing the device and where the plug in is on the device so I can charge it. Option A only includes one image that is straight on which doesn't give the most helpful view. Option B shows the device on a person at an angle making it easier to picture how the device would sit on me.
• I chose Option A because I like the design a little better. I like that there are different settings on the front and it tells you 1, 2, or 3. It looks like it has pretty good reviews and a lot of them. Option B was just meh... It had 5 star reviews but only 11. Option A has a lot more than that.

This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k), Age Range (55 64, 45 54, 35 44, 25 34), and Education (Bachelor's Degree, Graduate Degree). A sample of responses:

• I chose B because the cover appealed to me more. Having the font with the shading on the white background made it appear more 3-d and appearling versus the plain 2-d white font on the black background in Option A. I think overall the white background makes it look more professional and like a book while the balack background in Option A looked more like an advertisement poster.
• The main difference between the two covers is that Option A has a dark background and option B has a light background. For the topic of investing in art and collectibles, I would say that the lighter background elicits hope and is more positive. IN addition, the characters are clear and it stands out.
• The black background in my opinion really makes the colors of everything pop out far more. It's more defining. The bright bold white words are easier to read on choice a and that makes it catch the eye before the choice b does. It looking at a shelf my eye would be drawn in on the bright and bold of choice a instead of the more dull choice b.
• I think A is more interesting due to the dark background. It also seems richer and more sophisticated. The subject matter of the book is intriguing.
• I like the black better.

This is a 2 option poll with 50 respondents targeting Age Range (35 44, 18 24, 25 34). A sample of responses:

• This title sounds more interesting and intriguing
• This seems to be referring to a Christian event. Everlight infers that God will be with us forever.
• The color was more clear to me. I liked the overall look. I thought that the color was deeper than the other choice. A was more interesting.
• I think everlight matches better the theme of spirituality and hope so A
• unique and good style