This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k), Age Range (55 64, 45 54, 35 44, 25 34), and Education (Bachelor's Degree, Graduate Degree). A sample of responses:
- I chose B because the cover appealed to me more. Having the font with the shading on the white background made it appear more 3-d and appearling versus the plain 2-d white font on the black background in Option A. I think overall the white background makes it look more professional and like a book while the balack background in Option A looked more like an advertisement poster.
- The main difference between the two covers is that Option A has a dark background and option B has a light background. For the topic of investing in art and collectibles, I would say that the lighter background elicits hope and is more positive. IN addition, the characters are clear and it stands out.
- The black background in my opinion really makes the colors of everything pop out far more. It's more defining. The bright bold white words are easier to read on choice a and that makes it catch the eye before the choice b does. It looking at a shelf my eye would be drawn in on the bright and bold of choice a instead of the more dull choice b.
- I think A is more interesting due to the dark background. It also seems richer and more sophisticated. The subject matter of the book is intriguing.
- I like the black better.