Age Range Audience Targeting

This is a 5 option poll with 50 respondents targeting Age Range (35 44, 25 34). A sample of responses:

• i like this one the packaging is very eye catching
• I like the off white background of Option B, the deep green really pops against it and it looks sophisticated.
• I like the grass fed term. It sounded more natural. I also liked the green color
• All of these images are for the same bar. A chocolate brownie flavored protein bar with cashew butter and grass fed collagen. D says the cashew butter is organic. There are a lot of other variances in the packages. I focused on the zoomed out images. Option A is my favorite. The picture is the prettiest. There's a lush green scene the takes up a lot of the space. The package also appears to be the largest. It makes the product seem bigger. Option E was my second choice. The picture is okay, really, it's the second largest looking package. Option D is my third choice. It has a watered down version of the picture in A. It's not a pretty. It's the third largest looking package.
• E makes me think this will make me happy (because of the image of the man with arms spread out). A is also eye catching. D is okay.

This is a 1 option poll with 50 respondents targeting Age Range (45 54, 35 44, 25 34). A sample of responses:

• SO-FEE-A like the name, that is how it is spelled so that is how it is said. It makes me think of an art or decor store.
• Overall the logo looks like it's old and from the 80's with the combination of font used. I would pronounce it Sof-eye-a because of the bar above the letter i and it isn't clear at all that it's for these types of products.
• I would pronounce it so-fee-a. It's very clear to me. I think it's pretty effective in conveying that it's a business that offers something in a relaxed setting but as far as spa, wellness, or fitness services I'm not sure it specifically conveys that because it would be hard for any font without saying the actual word spa in it to convey that.
• I think the design is unique and does reflect the spa well.
• SO-FEE-A - I think the two fonts in the image are too discordant.

This is a 2 option poll with 50 respondents targeting Age Range (18 24, 35 44, 25 34). A sample of responses:

• I like seeing all the designs instead of the packaging
• I like this image better than the other.
• Option B is packaged nicer and has a better overall appeal for consumer selection.
• I think the cloth designs stand out more in this one and I would keep the 5-Pack circle because I would want to know what kind of a deal I was getting by comparing the price to the amount of cloths.
• Closer picture of the designs accentuates the softness of the material. The packaging is just a distraction. I like the 5-pack sticker because it makes it clear what you are getting, and makes it sound like a deal.

This is a 2 option poll with 50 respondents targeting Age Range (45 54, 35 44, 25 34). A sample of responses:

• has a more number of reviews
• Option A looks cleaner and the price being lower helps make it more appealing.
• I prefer this option. It is slightly more in cost, but I like the black color as my preference.
• The product descriptions are very similar (they have a similar rating, are the same color, are of similar widths, and hold the same amount of weight) but this one has more reviews.
• Both are similar in price and design but overall I liked how this one looked better and it was slightly cheaper so I would choose this one.