Pet owner audience targeting

This is a 4 option poll with 15 respondents targeting Pet owner (Dog). A sample of responses:

• A and B evoke such pleasant scents with their photos that I am drawn to both of those.
• C and D both enumerate the key product features well with bullet points. B has the nicest color scheme given the usage of green, along with C. I prefer B to C because of the whimsical product title (Paw Fume) and the general legibility of the text. D's blue is a bit uglier than the green in C. A looks quite plain and the text color is hard to read due to the lack of contrast with its background.
• I like the one with the spout because it'll be easier to dispense.
• I prefer C because oatmeal is good for a dogs skin, I dont wash my dogs often but when I do I want them to be healthy
• I would rather buy option B because of its design, color scheme, and display of the product.

This is a 2 option poll with 50 respondents targeting Pet owner (Cat, Dog). A sample of responses:

• I like A more because I think this does a better job to sell the benefits of the product and the uses.
• I don't think that section with the cartoons in Option A is very useful. It breaks the flow of the video.
• I don't like the cartoon aspect of A.
• Option A is objectively the better video. It points out more benefits of owning the ramp than Option B's video. However, the AI voice over really takes away from the greatness of the product itself. A liver person voicing the benefits would be much more convincing than the AI.
• option B is straightforward and tells the dog ramp as it is without sugar quoting it function

This is a 4 option poll with 15 respondents targeting Pet owner (Dog). A sample of responses:

• I like this option most because I usually buy products with similar packaging designs.
• I like the green and white color scheme of this product label.
• The colors in choice A make it look trustworthy and warm. I like the bright blue colors as well as the way the text is positioned as well. It looks very neat and organized.
• the lavender scent would be most appealing to me, I think this flavor would be the best scent for the item over others.
• I think the label on D indicates that it can do the most but I do like the calming lavender scent properties of A.

This is a 4 option poll with 15 respondents targeting Pet owner (Dog). A sample of responses:

• Option D is the best option because of the art of the puppy on the bottle. The other options do not have the same puppy and do not look as aesthetically pleasing.
• The lavender that is used for the bottle stands out to me with B and D is appealing to me for the scent profile of it.
• I like the design on the bottle and its colors.
• Option A has the best packaging design because it lets me see the product benefits that my pet could receive after using it during its washing times.
• I prefer option A. I like the list of ingredients. It looks like a good product.

This is a 5 option poll with 100 respondents targeting Pet owner (Dog) and Amazon Prime member (Yes). A sample of responses:

• I ranked based on the packaging design I liked best.
• I ranked in the order that the layouts and photos tell me the most about the product, including what the scent is.
• I love the pump on the bottle of option B. I do not like having to pick up a bottle and dump shampoos and conditioners in my hand while washing an animal. It makes the bottle hard to hold and to use. I feel like this bottle has a very upscale look to it. I like the simplicity of the design. It's easy to read and the color of the bottle is very attractive.
• I choose A first because I like a pump.
• Packages with green make me think of things that are clean, gentle, and natural. I like packages with images of dogs or pawprints.

This is a 6 option poll with 50 respondents targeting Pet owner (Dog, Cat). A sample of responses:

• All of the lighter colors would get dirty. Choice A seems timeless and the most durable
• I like the gray look the best. I think this is a really modern color and design that has become very popular. I like the shade of it. The bronze pieces on it look nice. It does not look like it would get too hot
• The darker colors don't show stains as easily which are something pets are always getting things dirty.
• I would choose C first because I like the color of it the best.
• I prefer this item in this dark shade of green.

This is a 3 option poll with 50 respondents targeting Pet owner (Dog). A sample of responses:

• I like how C shows a lot of information in the picture. Shows that it comes in several styles and works with a phone. It would catch my attention and I would probably end up buying that one. Cause I would click on it first. I like that A also shows that it works with a phone. But makes it unclear if it comes in different colors. The only thing i get from B is that it is waterproof possibly.
• I would like C most because I like that this option is more gender neutral so would work for either a male or female dog.
• Even though the gold is super cute I think I would go with the pink first. Then the gold. The blue is kind of boring.
• This was a hard choice between the options but I would choose this one first because my dog is a female and I like this color for her and I like the fact that it shows the mobile app along with it in the image
• I would prefer option B because it looks visually appealing. I like the design and the color.

This is a 2 option poll with 50 respondents targeting Pet owner (Dog) and Amazon Prime member (Yes). A sample of responses:

• I simply like the all black design. I think it makes the product look a bit more effective and trustworthy.
• I'm not sure what lime green looks like with blue-purple dog vision, but I'd hope it would help dogs see the edges more clearly. I'd recommend using a different colored background (the grass looks the same color as the strips).
• I think Option A would look better when stored away. I don't think the green lines would have an practical effect on keeping a dog from going off the side of the ramp.
• I prefer B, I like the dog ramp having the green lines on the side of the ramp. When extended, it makes the sides of the ramp more visible, and when compacted, it makes the ramp easier to find when in storage.
• I like the highlight and color detail on this option as it seems more thoughtfully made.