Education Audience Targeting

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• If I'm getting ready for college I'm more interested in how I'm going to pay for it than how someone I've never met is paying for it....
• Even though Option B is nice, Option A gives me a lot more incentive to sign up for myself with the chance of winning the scholarship.
• I like that that help a low income student get access to college
• Tough choice but I think the 20% is a given and a promise. Most times you enter sweepstakes and don't win.
• I prefer a guarantee that I am helping others over a possibility of winning a prize.

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• That is really great and would definitely get my attention
• I like that at least B benefits someone, A seems like it would take a lot to win
• College is so expensive that even a chance at a scholarship of a lesser amount would be beneficial.
• the chance of $25.000 seems more appealing to me
• I'm going to college. I will need cash even if the chance is small!!!!

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• Option A is a maybe. Option B will DEFINITELY happen. Option B is also for a good cause.
• Having 25,000 in there draws your attention.
• My chances of winning that scholarship would likely be very low so that appeal of knowing my purchase would help low-income students access college would be the greater way to make me feel good about buying the test - and make me more likely to purchase it, too.
• It's a better offer because I know 100% that someone will be directly assisted by my purchase.
• the chance of $25.000 benefits me more

This is a 3 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• Option C makes it sound like it will be very easy to do, and might not even involve math. It also sounds more universal, like I don't need to know much about business in order to use it. Option B is a nice, short, punchy title that still tells me what it's about, and is something I would want if I already considered myself a busy professional or someone who aspires to be a professional. Option A is short and punchy, yet descriptive, and targets me as a professional or potential professional, but with 'System' being in quotes it makes me think that there is something different that might be sketchy legally.
• I like the bold text better, but I like the copy on option B the most.
• The smaller and thinner fonts are better
• I think in this order appeals the best to me.
• I chose the titles based on which was easiest to read. I felt B rolled off my tongue the most, A was the next easiest title to understand, and C took a bit more effort to read and understand.

This is a 3 option poll with 50 respondents targeting Education (Grad School). A sample of responses:

• This title roles off the tongue better
• choice a is explanation is good
• Quicker, cleaner, shorter. Better.
• Option A has more in the title of what I think people are looking for. you wnt to be effective and finish things on time,
• I like this most because it is a more comprehensive title that tells the reader more of the content.

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• A large majority of people will understand the lexicon of this title better
• Digerati is a really pretentious sounding turn of phrase and kind of sets me against the book at first glance. Even if the text is good, I really don't want to be in contempt of the branding before I ever set eyes on the first page.
• The title sounds slightly less alarmist.
• I find Option B to be more interesting. It's to the point and descriptive. It tells me what I can expect and what the contents of the book will be focused on.
• I like the use of the word "smart"