Education Audience Targeting

This is a 3 option poll with 50 respondents targeting Education (Bachelor's Degree). A sample of responses:

• I chose option B because I think that's exactly what it is. Right now there are so many open positions and only so many job seekers to go around. How can you be the most attract the best people.
• Authentic Hiring sounds the most helpful for a book about hiring people. It's the one that would intrigue me the most. I really don't like using the word obsession in the name because it feels negative. Winning the Talent War is ok, but it's not clear that it's for the hirer and not the person being hired. I dislike obsession hiring a lot more though, so I chose it third.
• I believe everyone should be authentic in everything that they do which is why I like Choice A the most. Choice B sounded cool. Choice C sounded bad because of the word obsession.
• YOU CAN'T GO WRONG WITH THE WORD WINNING IT'S VERY POSITIVE. A TELLS ME THEY ARE HIRING BUT I DON'T LIKE THE SOUND OF AUTHENTIC HIRING. C OBSESSION DOESN'T CREATE A POSITIVE IMAGE I THINK OF OBSESSION AS A NEGATIVE
• I ranked them in which jumped out at me and which would interest me to read the book.

This is a 2 option poll with 50 respondents targeting Education (Bachelor's Degree). A sample of responses:

• the idea in option b of winning the talent war is much more on point and engaging for this subject matter.
• Don't get cute with titles. Just state the overall topic and the book will sell.
• Option A caught my attention right away with the word "Escape". That word is so evocative and causes you to want to know more. The first phrase also made more sense to me. Option B with "Win the Talent War" could mean a lot of different things and doesn't point specifically to what your book is about. Good luck!
• Option B sounds more positive with the word Win instead of Escape. I think people prefer positivity and will more likely read the book based on that.
• Option B used the term war, which I do not think should be associated with work. Escape the Hiring Trap seems more appropriate to how hiring applies to businesses

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• The darker color jacket looks more professional than the grey colored one. The hair looks more tidy and the lighting contrast makes the clothing look more put together and less 'thrown on'. Beard in B is also more uniform than A.
• Option B is too upclose for my liking. A is more comforting and welcoming.
• I chose A because B reminds me a bit of a mug shot. Also, the color is better in A.
• There's no significant shadow on the face like in option B, making it easier to see.
• The darker suit and less vibrant skin is much more professional.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree), Amazon Prime Membership (Yes), Income ($101k+, $61 100k), and Age Range (55 64, 45 54, 35 44). A sample of responses:

• Logo A has a more calming color scheme and is more modern. B is a little intense and the font for "Purest Eden" is old fashioned.
• This is more colorful and attention grabbing
• option A is more calming and more professional. i also like the picture and font better i dont want my vitamins to look like candy and thats what option B looks like
• I LOVE THE PINK ON THIS OPTION. IT MAKES THE ENTIRE PRODUCT BRIGHT AND STANDS OUT
• B seems a bit garish and makes me feel like some fly-by-night company has slapped that logo together and the product can't be trusted. A feels more like something I can hold, embrace, and trust. I feel calmer with this pretty logo.

This is a 2 option poll with 50 respondents targeting Income ($101k+, $61 100k), Education (Graduate Degree, Bachelor's Degree), Gender (Female), and Age Range (35 44, 25 34). A sample of responses:

• I don't really even know what Option A means, but I am so put off by Option B that A wins by default. I know it's a play on words for Option B, but that's the wrong word to use.
• Heroine would be misconstrued
• This is more suitable i think for a professional women theres really no conflict with this title rather than the other title
• It seems to be focused specifically on women. The other name is pretty generic.
• I like the play on words it funny and would stick in my mind more.

This is a 2 option poll with 50 respondents targeting Education (Bachelor's Degree, Graduate Degree) and Age Range (55 64, 45 54, 35 44, 25 34). A sample of responses:

• I like the option B. It coveys a lot more message about the product compare to A.
• I like that it says hand made and feels more personal.
• I picked B because the drawing gave a better idea of what the company was
• This one has a nice presentation aspect about it and seems to have an appearance of quality. I also find the layout of the logo to be more clear than just what appears to be a signature in ink for the alternative logo.
• It makes it seem like more time is put into making the product and they really care about the detail

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree) and Amazon Prime Membership (Yes). A sample of responses:

• I am not sure what the rocket has to do with the business. The lotus in option A really relates to wellness and therefore makes the most sense to me.
• The logo in B is better. It is more apparent it is a rocket, whereas A does not look much like a rocket.
• I like the lotus design in A more, it feels more serene. The one in B looks like a rocket
• The rocket inside a lotus is more evident in B and the rocket also seems to be taking off. Option A seems to have only a lotus without any rocket.
• The rocket definitely sticks out more in B. I also like the more simplistic design w/o colors in the petals. I also think the font is better and the name is bolded which is great!