Education Audience Targeting

This is a 3 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• It is more effective in conveying exactly what it is that would be learned from the book. It also offers a value list whereas Option B does not. Say a reader wanted to Master Effectiveness and had no perceived issues with finishing on time. That would be an immediate turn off to the reader on Option B's title.
• While I feel that most people would go with Option B because it is short and to the point, when it comes to important research and data, I would much prefer the long title as it gives specifics and shows a range of what will be discusses. For example, the first option, discusses reducing stress, which the second option leaves out. If I am looking for a book that assists in effectiveness and stress reduction, the second option would not be found in my search as it was not within the title.
• Choice A, to me personally is the best, because reducing stress in school, is one of the hardest things to do, so any book that will help me learn and reduce stress at the same time.. sounds perfect.
• Option B is direct and to the point.
• Option B sounds more like a demand, rather than advice for how to finish and graduate on time.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree). A sample of responses:

• A large majority of people will understand the lexicon of this title better
• Digerati is a really pretentious sounding turn of phrase and kind of sets me against the book at first glance. Even if the text is good, I really don't want to be in contempt of the branding before I ever set eyes on the first page.
• The title sounds slightly less alarmist.
• I like the use of the word "smart"
• I find Option B to be more interesting. It's to the point and descriptive. It tells me what I can expect and what the contents of the book will be focused on.

This is a 3 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree). A sample of responses:

• Specific examples that draw my attention to the subtitle.
• i think the first option i chose is good and i raises your attention
• Option A's title is interesting because it could be about almost anything on the planet so that alone draws you in.
• A is very simple. It is appealing to me. I felt it is directed to me. I feel related to it. There is a sense of connection so I can read the book. C is comprehensive. It is a book that I would display on my shelf after reading. It is not prefered on A but I liked the idea. It is unique. B , as a female , I could not related because why blue ties not pink or green. It felt discriminatory.
• I really liked "Whatever Works" as presented in Option A. I like that the title is a bit subtle and there is also double meaning that can be inferred in the context of an office. I feel that the title really stands out and would lead more people to at least read the description. Option C and Option B were close, but both were far from Option A . I liked the "Power Suits" with Option C as it gave the work a more authoritative sound. Option B was a bit bland and I really disliked the capitalized "US" as I read it as "U.S" as opposed to the pronoun.

This is a 2 option poll with 50 respondents targeting Education (Bachelor's Degree, Graduate Degree). A sample of responses:

• I like that this title expresses "YOU" as opposed to getting a job that is your only option or what someone else wants. The other title is too bland, Option B would be better for a blog post.
• This is short and to the point. I would buy this book in an instant.
• It emphasize the world YOU, thus get more attention
• A may sound attractive, but I feel B is more down to earth and practical.
• Option A sounds more proactive and empowering. It's short, to the point, and is highly action oriented. In short, the title is direct and is a call to action.

This is a 3 option poll with 50 respondents targeting Education (Bachelor's Degree). A sample of responses:

• YOU CAN'T GO WRONG WITH THE WORD WINNING IT'S VERY POSITIVE. A TELLS ME THEY ARE HIRING BUT I DON'T LIKE THE SOUND OF AUTHENTIC HIRING. C OBSESSION DOESN'T CREATE A POSITIVE IMAGE I THINK OF OBSESSION AS A NEGATIVE
• I believe everyone should be authentic in everything that they do which is why I like Choice A the most. Choice B sounded cool. Choice C sounded bad because of the word obsession.
• Authentic Hiring sounds the most helpful for a book about hiring people. It's the one that would intrigue me the most. I really don't like using the word obsession in the name because it feels negative. Winning the Talent War is ok, but it's not clear that it's for the hirer and not the person being hired. I dislike obsession hiring a lot more though, so I chose it third.
• I ranked them in which jumped out at me and which would interest me to read the book.
• I chose option B because I think that's exactly what it is. Right now there are so many open positions and only so many job seekers to go around. How can you be the most attract the best people.

This is a 2 option poll with 50 respondents targeting Education (Bachelor's Degree). A sample of responses:

• Option A caught my attention right away with the word "Escape". That word is so evocative and causes you to want to know more. The first phrase also made more sense to me. Option B with "Win the Talent War" could mean a lot of different things and doesn't point specifically to what your book is about. Good luck!
• Option B used the term war, which I do not think should be associated with work. Escape the Hiring Trap seems more appropriate to how hiring applies to businesses
• the idea in option b of winning the talent war is much more on point and engaging for this subject matter.
• Option B sounds more positive with the word Win instead of Escape. I think people prefer positivity and will more likely read the book based on that.
• Don't get cute with titles. Just state the overall topic and the book will sell.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• I chose A because B reminds me a bit of a mug shot. Also, the color is better in A.
• The darker suit and less vibrant skin is much more professional.
• There's no significant shadow on the face like in option B, making it easier to see.
• Option B is too upclose for my liking. A is more comforting and welcoming.
• The darker color jacket looks more professional than the grey colored one. The hair looks more tidy and the lighting contrast makes the clothing look more put together and less 'thrown on'. Beard in B is also more uniform than A.