Education Audience Targeting

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• Tough choice but I think the 20% is a given and a promise. Most times you enter sweepstakes and don't win.
• Even though Option B is nice, Option A gives me a lot more incentive to sign up for myself with the chance of winning the scholarship.
• I prefer a guarantee that I am helping others over a possibility of winning a prize.
• I like that that help a low income student get access to college
• If I'm getting ready for college I'm more interested in how I'm going to pay for it than how someone I've never met is paying for it....

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• That is really great and would definitely get my attention
• the chance of $25.000 seems more appealing to me
• I like that at least B benefits someone, A seems like it would take a lot to win
• I'm going to college. I will need cash even if the chance is small!!!!
• College is so expensive that even a chance at a scholarship of a lesser amount would be beneficial.

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• the chance of $25.000 benefits me more
• It's a better offer because I know 100% that someone will be directly assisted by my purchase.
• Having 25,000 in there draws your attention.
• Option A is a maybe. Option B will DEFINITELY happen. Option B is also for a good cause.
• My chances of winning that scholarship would likely be very low so that appeal of knowing my purchase would help low-income students access college would be the greater way to make me feel good about buying the test - and make me more likely to purchase it, too.

This is a 3 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• I like the bold text better, but I like the copy on option B the most.
• I chose the titles based on which was easiest to read. I felt B rolled off my tongue the most, A was the next easiest title to understand, and C took a bit more effort to read and understand.
• Option C makes it sound like it will be very easy to do, and might not even involve math. It also sounds more universal, like I don't need to know much about business in order to use it. Option B is a nice, short, punchy title that still tells me what it's about, and is something I would want if I already considered myself a busy professional or someone who aspires to be a professional. Option A is short and punchy, yet descriptive, and targets me as a professional or potential professional, but with 'System' being in quotes it makes me think that there is something different that might be sketchy legally.
• I think in this order appeals the best to me.
• The smaller and thinner fonts are better

This is a 3 option poll with 50 respondents targeting Education (Grad School). A sample of responses:

• While I feel that most people would go with Option B because it is short and to the point, when it comes to important research and data, I would much prefer the long title as it gives specifics and shows a range of what will be discusses. For example, the first option, discusses reducing stress, which the second option leaves out. If I am looking for a book that assists in effectiveness and stress reduction, the second option would not be found in my search as it was not within the title.
• It is more effective in conveying exactly what it is that would be learned from the book. It also offers a value list whereas Option B does not. Say a reader wanted to Master Effectiveness and had no perceived issues with finishing on time. That would be an immediate turn off to the reader on Option B's title.
• Option B sounds more like a demand, rather than advice for how to finish and graduate on time.
• Option B is direct and to the point.
• Choice A, to me personally is the best, because reducing stress in school, is one of the hardest things to do, so any book that will help me learn and reduce stress at the same time.. sounds perfect.

This is a 2 option poll with 50 respondents targeting Education (College, Grad School). A sample of responses:

• I like the use of the word "smart"
• The title sounds slightly less alarmist.
• I find Option B to be more interesting. It's to the point and descriptive. It tells me what I can expect and what the contents of the book will be focused on.
• Digerati is a really pretentious sounding turn of phrase and kind of sets me against the book at first glance. Even if the text is good, I really don't want to be in contempt of the branding before I ever set eyes on the first page.
• A large majority of people will understand the lexicon of this title better