Education Audience Targeting

This is a 2 option poll with 100 respondents targeting Education (Bachelor's Degree, Graduate Degree), Age Range (25 34, 55 64, 35 44, 45 54), and Income ($61 100k, $101k+). A sample of responses:

• I think the black hides the pictures more than the light background. The light background allows them to stand out.
• Dark backgrounds are hard to read. I wouldn't give this one a second glance.
• the black background really stuck out. cool stuff
• A black backdrop looks worse
• The black space gives me a bigger chance to use my imagination.

This is a 2 option poll with 50 respondents targeting Income ($61 100k, $101k+), Age Range (45 54, 35 44, 65 74, 55 64), Education (Bachelor's Degree, Graduate Degree), and Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• I like Fjord naturals better than just Fjord. people will probably call them fjord vitamins anyway, but fjord naturals makes me think of Iceland and Elsa and Sven and people gathering the vitamins from the Earth, and it is all natural and healthy and good for you. I might have great hair and skin like Elsa and Anna if I take this vitamin. I like option B the best out of these two.
• it sounds more appropriate to me
• I picked option B because including the "Naturals" part I think adds a lot to the name instead of having just a one word name which people might have trouble reading or pronouncing.
• If you don't include the word Naturals in the title, it just simply looks (and reads at first glance) like the car company FORD misspelled.
• B sounds to be a lot more natural and simplistic.

This is a 4 option poll with 50 respondents targeting Nutritional Supplements (Yes, Some Days, Yes, Every Day), Education (Graduate Degree, Bachelor's Degree), Age Range (65 74, 55 64, 45 54, 35 44), and Income ($61 100k, $101k+). A sample of responses:

• I just like saying the word Iona
• I don't dislike any of the names but, Amesbury seems the most normal
• B, A and D sound all natural, clean, and elegant. D is awkward and out of place.
• This one stands out and makes the most sense
• I picked the names that sound best.

This is a 4 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• I like anything leadership it attracts me to option A
• D makes me think that I'll get a shortcut to a million dollars out of reading the book. C makes me think that I'm getting tips from an insider CEO. A seemed boring and B was too vague.
• I want to get rich and option D directly talks about making a million dollars so it is my favorite. I like C next because it makes me feel like the book will be written by a famous business person that is successful and will give me their secrets. B is better than A because it sounds like they will be talking right to me and A is just confusing
• These all sound rather dross and not something I would ever care to read, but if I did I ranked them on how I find the titles.
• Options B and D seem more insightful and less gimmicly than A and C, but honestly I wouldn't be that excited about reading any of these titles.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• I think "million dollar" is really impactful and meaningful so A
• The words "million dollar" in Option A instantly make me think about business success. It's very clear that the book is about succeeding in a business goal, and that it will teach me to aim high and succeed. In contrast, the word "meaningful" in option B makes it sound like the book is about something more spiritual or personal-growth focused. The phrase "meaningful message" really doesn't match with the subtitle's theme of launching a business as effectively as the phrase "million dollar message".
• While I appreciate the idea of meaningful, I think the million dollar is more attractive. I have meaning, but I want money so I would prefer option A as it draws me into how can this meet my needs/ is more relevant to me
• Money always catches people’s attention since it is crucial to pretty much every aspect of life.
• A has a greater meaning and overall impact to me.

This is a 5 option poll with 50 respondents targeting Age Range (25 34, 35 44, 45 54), Small Business Owner / Side Hustles (Yes), and Education (Graduate Degree, Bachelor's Degree). A sample of responses:

• Vertex Edge seems to stress a high standard of performance for a cyber security company. Advance and core also get honorable mentions which both stress action and performance.
• I prefer option E because it sounds the most professional to me. It stands out which makes it easier to remember.
• Option c sounds the most edgier
• Choice E sounds very official and efficient.
• My preference for E is because of the uniqueness of the name, the name really tell about the brand and give some nice impressions about the brand, also B Is a dope idea of naming this brand and the name really look good for the brand, while, C is cool and simple naming concept and it will call more attentions to the brand, also i belief D is a nice concept of naming but not really my choice of naming for this brand, also A looks nice and dope for the brand but not really my preferred choice for the brand.