Education Audience Targeting

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree), Amazon Prime Membership (Yes), Income ($101k+, $61 100k), and Age Range (55 64, 45 54, 35 44). A sample of responses:

• Logo A has a more calming color scheme and is more modern. B is a little intense and the font for "Purest Eden" is old fashioned.
• I LOVE THE PINK ON THIS OPTION. IT MAKES THE ENTIRE PRODUCT BRIGHT AND STANDS OUT
• This is more colorful and attention grabbing
• option A is more calming and more professional. i also like the picture and font better i dont want my vitamins to look like candy and thats what option B looks like
• B seems a bit garish and makes me feel like some fly-by-night company has slapped that logo together and the product can't be trusted. A feels more like something I can hold, embrace, and trust. I feel calmer with this pretty logo.

This is a 2 option poll with 50 respondents targeting Income ($101k+, $61 100k), Education (Graduate Degree, Bachelor's Degree), Gender (Female), and Age Range (35 44, 25 34). A sample of responses:

• It seems to be focused specifically on women. The other name is pretty generic.
• Heroine would be misconstrued
• I like the play on words it funny and would stick in my mind more.
• This is more suitable i think for a professional women theres really no conflict with this title rather than the other title
• I don't really even know what Option A means, but I am so put off by Option B that A wins by default. I know it's a play on words for Option B, but that's the wrong word to use.

This is a 2 option poll with 50 respondents targeting Education (Bachelor's Degree, Graduate Degree) and Age Range (55 64, 45 54, 35 44, 25 34). A sample of responses:

• I like the option B. It coveys a lot more message about the product compare to A.
• I like that it says hand made and feels more personal.
• It makes it seem like more time is put into making the product and they really care about the detail
• I picked B because the drawing gave a better idea of what the company was
• This one has a nice presentation aspect about it and seems to have an appearance of quality. I also find the layout of the logo to be more clear than just what appears to be a signature in ink for the alternative logo.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree) and Amazon Prime Membership (Yes). A sample of responses:

• The rocket inside a lotus is more evident in B and the rocket also seems to be taking off. Option A seems to have only a lotus without any rocket.
• The rocket definitely sticks out more in B. I also like the more simplistic design w/o colors in the petals. I also think the font is better and the name is bolded which is great!
• The logo in B is better. It is more apparent it is a rocket, whereas A does not look much like a rocket.
• I am not sure what the rocket has to do with the business. The lotus in option A really relates to wellness and therefore makes the most sense to me.
• I like the lotus design in A more, it feels more serene. The one in B looks like a rocket

This is a 1 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree). A sample of responses:

• I probably wouldn't pick this book up at all, it doesn't look like something I would enjoy reading, like about a viking or something, it's just not for me.
• It looks a bit old fashioned but sure I think I would.
• I might but I'm not too sure about the image. It suggests domination and power instead creation.
• No, as I have no interest in being a god and little interest in dieties in general.
• No. The art work is good but why would a God have to fish with a spear? He looks like a viking fisherman with a crown. Something more supernatural would sell better.

This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k), Age Range (55 64, 45 54, 35 44, 25 34), and Education (Bachelor's Degree, Graduate Degree). A sample of responses:

• I chose B because the cover appealed to me more. Having the font with the shading on the white background made it appear more 3-d and appearling versus the plain 2-d white font on the black background in Option A. I think overall the white background makes it look more professional and like a book while the balack background in Option A looked more like an advertisement poster.
• The main difference between the two covers is that Option A has a dark background and option B has a light background. For the topic of investing in art and collectibles, I would say that the lighter background elicits hope and is more positive. IN addition, the characters are clear and it stands out.
• The black background in my opinion really makes the colors of everything pop out far more. It's more defining. The bright bold white words are easier to read on choice a and that makes it catch the eye before the choice b does. It looking at a shelf my eye would be drawn in on the bright and bold of choice a instead of the more dull choice b.
• I think A is more interesting due to the dark background. It also seems richer and more sophisticated. The subject matter of the book is intriguing.
• I like the black better.