Education Audience Targeting

This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k), Age Range (55 64, 45 54, 35 44, 25 34), and Education (Bachelor's Degree, Graduate Degree). A sample of responses:

• I like the black better.
• The main difference between the two covers is that Option A has a dark background and option B has a light background. For the topic of investing in art and collectibles, I would say that the lighter background elicits hope and is more positive. IN addition, the characters are clear and it stands out.
• The black background in my opinion really makes the colors of everything pop out far more. It's more defining. The bright bold white words are easier to read on choice a and that makes it catch the eye before the choice b does. It looking at a shelf my eye would be drawn in on the bright and bold of choice a instead of the more dull choice b.
• I chose B because the cover appealed to me more. Having the font with the shading on the white background made it appear more 3-d and appearling versus the plain 2-d white font on the black background in Option A. I think overall the white background makes it look more professional and like a book while the balack background in Option A looked more like an advertisement poster.
• I think A is more interesting due to the dark background. It also seems richer and more sophisticated. The subject matter of the book is intriguing.

This is a 2 option poll with 50 respondents targeting Nutritional Supplements (Yes, Some Days, Yes, Every Day), Education (Graduate Degree, Bachelor's Degree), Age Range (65 74, 55 64, 45 54, 35 44), and Income ($61 100k, $101k+). A sample of responses:

• I dont understand what Fjord name alone is, the name needs something to describe what they do/offer. not sure fjord naturals is great either
• I chose option B because adding the word naturals goes along better with the products that are being sold, that simple word tells everything about the product and without it you would know less about the products.
• Fjord means nothing to me. Having naturals as part of the brand at least gives me an idea of what the product is just by hearing the name. Choice B it is
• I like B because it is more descriptive and I lean towards natural products.
• I like the name with the word naturals in it, because it sounds more like something you take in small bites and doses.

This is a 4 option poll with 50 respondents targeting Income ($101k+, $61 100k), Age Range (35 44, 45 54, 55 64, 65 74), Education (Bachelor's Degree, Graduate Degree), and Nutritional Supplements (Yes, Every Day, Yes, Some Days). A sample of responses:

• I chose Option B as my top choice as it had my imagination working the most to try to figure out how the Vitamins were coming from a fjord. It made me think of Scandinavia which I would call a very natural region which goes with the organic theme of the vitamins. I chose Option D second as I thought the name Verity had a good sound to it and sounded trustworthy. I ranked Option C third as I'm not sure what Iona means exactly but I think it s unique and memorable name. I ranked Option last as Amesbury sounded to me like it would be the name of a small town.
• I would prefer company D, the name is well thought of
• Option D sounds more appealing in my ear compared to the other options.
• I don’t really like any of these but I like a name that’s short and sweet. Iona is best. Then verity is ok but i don’t love it. And I don’t like amesbury and I don’t even know what fjord is
• l like Verity because it reminds me of something real and verifiable, which is what I want from a dietary supplement. A and C are ok; they're just names but A sounds nicer. B is my least favorite; I don't think everyone will know how to pronounce fjord, and it sounds awkward

This is a 4 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• You million dollar message seems the best. It is clear and I feel connected to it being a personal expression of my message. Thought leader launch and spoken author don't seem very descriptive. Celebrities I don't care about even if they're CEOs.
• I chose A because it seemed the most interesting to me as a leader.
• Thought Leader Launch and celebrity ceo both sound good and enticing. Your million dollar message is okay but there are a million books with similar titles. The last is okay but not memorable.
• "Spoken Author" has a certain humility in it that I like, while the others feel a little overconfident in my opinion.
• The idea of bing a thought leader is appealing to me, as a way to foster diversity and creativity. The million dollar message give me some idea of - "do this and it will impact something to the tune of one million dollars." Spoken author may be interesting, but there isn't enough information. Without context, the celebrity ceo is too vague.

This is a 2 option poll with 50 respondents targeting Education (Graduate Degree). A sample of responses:

• A gives the impression that whatever my idea is, it has monetary business value. Anyone can inspire but when you want to make a living off of it, inspiration doesn't pay the bills.
• This option has a catchy title that pick my intrest and i find very appealing.
• The title of A drives the point home in a way that catches your interest. While I may not be able to attain the millions that the title suggests, with all things being equal in the two titles, choice A offers me the chance. You would have to have meaningful messaging to make money and thus the message is already implied in choice A.
• "YOUR MEANINGFUL MESSAGE" does not imply anything to do with business. Shouldn't need to get to the subtitle to figure that out.
• Money is currently on everyone''s mind so given these two choices, I take the one that will reference making more money.

This is a 5 option poll with 50 respondents targeting Education (Bachelor's Degree, Graduate Degree), Small Business Owner / Side Hustles (Yes), and Age Range (45 54, 35 44, 25 34). A sample of responses:

• I chose B because I like the idea of a center being the focal point, which is key to security.
• E and D sound the most fun and would appeal to kids the most
• A is quite novel and original. E is somewhat nice with the HQ that makes it very appealing. C is well formed but not unique like and E. B and D are quite similar to each other. They are not novel and original
• They're all pretty good but centralization sells the concept
• I feel like with this name I have an advantage in using this service. Plus it sounds more modern than the rest of the names.