Audiences
Target your surveys with 100+ audience traits.
Books
Audiobook listener
Do you listen to audiobooks?
Average monthly book spend
How much do you spend on books per month?
Book subscription
Which book or e-book subscription(s) do you currently have?
Favorite book genres
What are your favorite book genres?
Kindle users
How do you usually read books?
Literary preference
Do you prefer fiction or non-fiction books?
Preferred book format
What book format do you prefer?
Reading frequency
How often do you read?
Education
Family
Finances
Credit score
What is your credit score?
Employment status
What is your employment status?
Household income range
What is your annual household income?
Household income range – Poland
What is your annual household income?
Military service
Do you, or have you ever, served in the United States Military?
Number of credit cards
How many credit cards do you use?
Product financing habits
Have you ever financed a product purchase?
Side hustles
Besides gig work, do you have side hustles for income?
Small business owner
Do you consider yourself a small business owner?
Teacher, educator or coach
Are you a teacher?
Work industry
What industry do you work in?
Food and drink
Beer consumer
Do you drink beer?
Coffee drinker
Do you drink coffee?
Coffee drinking frequency
How many cups of coffee do you drink per day?
Liquor consumer
Do you drink liquor/spirits?
Tea drinker
Do you drink tea?
Tea drinking frequency
How often do you drink tea?
Wine consumption
Do you drink wine?
Wine consumption frequency
How many glasses of wine do you drink per week?
Games
App store spending habits
In the past 12 months, how much have you spent on mobile apps or in-app purchases?
Favorite mobile game genres
What are your favorite mobile game genres?
Favorite mobile game modes
What mobile game modes are your favorite?
Gaming consoles played
What video game platforms/consoles do you use?
Hours spent mobile gaming
How many hours do you spend playing mobile games per week?
Madden fans
Do you play Madden video games?
Mobile gamers
Do you play mobile games?
Mobile gaming frequency
How frequently do you play mobile games?
Video game players
Do you play video games?
Health
Beauty product preferences
What quality is most important when purchasing beauty products?
Cosmetics and body care habits
How many different types of body care products do you use on a regular basis?
Dietary habits
How do you describe your diet?
Earplug user
Do you use earplugs?
Exercise frequency
How often do you exercise?
Hair type
What type of hair do you have?
Medication usage
Which of the following types of medication or health products have you used in the past 6 months?
Nutritional supplement use
Do you take nutritional supplements?
Preferred nutritional supplement benefits
When choosing a supplement, which benefits are most important?
Preferred nutritional supplement types
What supplements do you take on a regular basis?
Skin concerns
Do you experience any of the following skin conditions (at any level, from sometimes to frequently)?
Smoking habit
Do you smoke?
Weed / CBD consumer
Do you consume weed/CBD?
Hobbies
Chess players
Do you play chess?
Favorite anime genres
What are your favorite anime genres?
Favorite movie genres
What are your favorite movie genres?
Favorite music genres
Which of these music genres are your favorites?
Favorite social media platforms
Which social media apps do you regularly use?
Favorite sports
What sports are you a fan of?
Gambling habits
What kinds of gambling do you participate in?
Hobbies and interests
What are your hobbies and interests?
Interest in cooking
Do you like to cook?
Musical instruments played
What musical instruments do you play?
Podcast listener
Do you listen to podcasts?
Sports players
What sports or physical activities do you participate in?
TV and streaming services
What TV/movie subscriptions do you most often use?
Volunteers
Do you volunteer?
Workout types
Which of the following types of workouts do you do?
Home
Homeownership
Do you own or rent your home?
Preferred decor style
What is your favorite style of decor?
Type of community
What type of community do you live in?
Type of residence
What kind of home do you live in?
U.S. geographic region
What U.S. geographic region do you live in?
U.S. state
What U.S. state do you live in?
Video doorbell owners
Do you own a video doorbell?
Identity
Investments
Crowdfunding participant
Have you ever contributed money to a crowdfunding campaign?
Cryptocurrency investments
Do you own any cryptocurrency or NFTs?
Online traders
Do you trade online? e.g. stocks, forex, crypto, commodities, etc.
Primary source of investment advice
How do you manage your investments?
Types of investment accounts
What types of investment accounts do you own?
Shopping
Amazon Prime member
Are you a member of Amazon Prime?
B2B buyers
Have you ever made bulk purchases at wholesale prices from a website exclusively catering to business clients, not individual consumers?
Data storage device buyers
Have you bought a storage data device in the past 12 months?
Dressing style
What dressing style do you prefer?
Favorite stores for beauty products
Where do you most commonly shop for beauty products?
Favorite stores for home goods
Where do you most often shop for home goods?
Frequently purchased toys
Which three types of toy do you most often buy?
Kids toy buying frequency
Do you purchase children's toys/games?
Main US grocery stores
Which of the following grocery stores do you shop at on a regular basis?
Online shopping marketplaces
Where do you shop online?
Recently purchased categories
Which of these departments do you frequently shop in?
Tech
AI tools users
Do you use Artificial Intelligence tools?
Assistive tools users
Do you use assistive tools for browsing the web?
Audio equipment preference
How do you usually listen to music at home?
Browser used
What browsers do you use?
Dating apps users
Have you used an online dating application in the past 5 years?
Desktop operating system used
What operating system does your computer use?
Mobile device
What kind of smartphone do you use?
Search engine used
What search engines do you use?
Smart assistant user
What smart assistant(s) do you use?
Smart speaker user
Which smart speaker(s) do you use?
Streaming device
What devices do you use to watch streaming TV/movies?
Tablet device
What type of tablet do you use?