Nutritional supplement use audience targeting

This is a 4 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day, Yes, Some Days). A sample of responses:

• i prefer c because it emphasizes anti-aging.
• Option C is the most simplified of all of the options, I like that it has a single bubble for the 25g of protein. Nothing else is as crucial to me.
• I would be interested in what all of the ingredients are and having the breakdown of protein, fiber, and sugar on the front would help me.
• I would select option C because it says anti-aging and probiotics in the title.
• I found this listed the contents that I was most concerned about

This is a 3 option poll with 30 respondents targeting Personal income range ($61 100k, $101k+) and Nutritional supplement use (Yes, Some Days, Yes, Every Day). A sample of responses:

• The arrangement of the three little boxes is more clear in C, and it's easier to read. B is a bit easier to read than A, and A is the hardest to read so I chose it last.
• I prefer the fiber, protein, and sugar labels on the upper left side of the bag and think that this is an optimal location where they are noticeable but don't cause a distraction with the product name in the middle of the bag.
• I feel like option A is the most clear and easy to read all of the text on the front item packaging
• The top left with the nutritional values is the best way to read it. The eye sees and read left to right so this is perfect positioning.
• It's nice having the nutrient text near the title text.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Some Days) and Amazon Prime member (Yes). A sample of responses:

• I chose design B because it looks more modern and clearer.
• The explanation on the can pleases me and the drawing of the mountain suggests something better for health.
• The packaging looks more colorful. It stands out more.
• I like the color better because it stands out more. And I don't like the other one as much.
• The color is more appealing, you can clearly see the amount of ingredients

This is a 0 option poll with 200 respondents targeting Nutritional supplement use (Yes, Some Days, Yes, Every Day), Age range (45 54, 35 44), and Gender identity (Female). A sample of responses:

• I picked Option B as my first choice. I think the product looks best with the little stripe on the bottom with the tiny symbols within the stripe as opposed to the other parts of the label. I liked this one being dark blue in particular. It matches the cap well. Just something about the label makes the company look more put-together and like it's established and like its products would be effective. I picked Option C as my #2 choice. It's a similar label, I think the main difference is the stripe at the bottom is in light blue. I like it because it looks very similar to my first choice I just think that the lighter color doesn't look as nice. I picked Option D as my #3 choice. I liked that it included the little symbols on the bottom and I like that it has some sort of border on the bottom. It brings focus to the label. I picked Option A as my #4 choice. Overall it looks more simple than the others, which makes it look cheaper and more gimmicky.
• I like the addition of the section that says "vegan, made in USA and non GMO" as in options B, C and D over option A. I like the darker accent in option B as opposed to the lighter version in options C and D, it just not enough contrast in its design.
• since they’re all very similar, I chose based on what I thought would be easiest to read on the shelf.
• So I ranked choice B as first because I thought the band of darker blue color at the bottom of the bottle was both eye catching and also helped to visually see the extra info labeled down there much better than in the other choices. Choice D came in second because it also had a different colored band of blue with all dark lettering that made it reasonably easy to see. However, it was still not nearly as prominent as choice B. Choice C was ranked third because although it also had a light blue band like D, the white lettering at the bottom was really hard to distinguish from the pale background. Choice A was fourth because it did not have any distinguishing bands or extra info like the other three. I always like to err on the side of having a little more info than less to make my decisions.
• I chose my first option because the color scheme made things very easy to gather information. While, I thought the second one did not have as good of a color scheme, it’s still made it easy to take in all information about the product. The third was more uniform, but all information was still present. The last one I chose had less information than the other products.

This is a 2 option poll with 50 respondents targeting Amazon Prime member (Yes) and Nutritional supplement use (Yes, Some Days). A sample of responses:

• Better design than option B, I find it more attractive, option A is very good.
• The omega 3 bottle is more attractive because of its colors. Important supplement. I like the format better.
• The color they have chosen for the B is more striking, the brand name is easier to read and also the components offered by the capsules.
• The color is more striking and I like it more, it's more modern and current.
• The font type and size are clearer and more visible, making it easier to read the benefits. The color scheme is more elegant, and the label makes the capsules more visible.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Some Days) and Amazon Prime member (Yes). A sample of responses:

• I like the colors of package A because they are brighter
• More colorful, the other one is too monotonous. The first one.
• I prefer package B, I find the colors match much better, and the whole thing is more pleasant/appetizing.
• Beautiful box, practical boxes, nice colors, well-described content, I like the shade of pink.
• Charming designer who instills confidence and presupposes a high quality of the product

This is a 0 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day, Yes, Some Days) and Workout types (Strength Training, Sports, Running / Jogging, Hiit / Boot Camp, Crossfit). A sample of responses:

• This option is colorful, fun, and clearly highlights features of the product. It also isn't too busy or distracting with text/images.
• Option A has the "WOW" factor. It catches your eye immediately and leads your eyes through the information using the well placed pink highlighted areas. The fruit symbol is large and well placed to inform the consumer of the flavor choice. Information on the packaging is easy to read and does not crowd the space. Option A is the only option that really stands out among the four options shown. Option D is pathetic and unappealing. It must have been designed by someone who just got fired and didn't give a care about packaging details. Option B has a frightened looking sun. Why buy the product as it is sending a clear message this product is frightening to use. Option C is a solid second choice, but lacks the eye appeal of option A... the winner by a long shot!
• I think this one gives a good amount of information while not being too busy
• I think C is the best solely because it draws attention without being too distracting or coming across as candy. I really like A as well but if I'm in a healthfood store, I feel like I would be a little turned off by how hard the packaging is trying. B is terrible, hard to read logo, and I do not like it at all. D is also solid but I think it needs a little something more. I appreciate the minimalism but it's a little too bland. C strikes the nice balance of coming across as reputable and also interesting
• The other packages are too boring and the presentation looks bad. This one is great.