Tap into PickFu's verified consumer panel for fast, high-quality insights to improve your business. Survey your ideal customers with 100+ demographic traits across 15+ countries.
This is our current list of targeting options you can use to reach your ideal audience when building your PickFu poll or survey. Click into each one for more detail.
Audience targeting is the practice of showing content, ads, or research questions to the right people based on shared traits like demographics, location, interests, or shopping behavior. Instead of getting feedback from people who may not be relevant to your business, audience targeting lets you reach the specific consumers who matter most.
When you test ideas with a broad, generic audience, your results can be misleading – especially for niche products. Audience targeting helps you get clearer feedback, faster decisions, and more confident launches.
For example, a company selling a dog stroller doesn’t care what people without dogs think. They care about dog owners – especially people who own small or senior dogs.
Most targeting traits fall into one of these four categories:
Demographic targeting
Traits like age range, gender, income, education, household size, and more.
Behavioral targeting
Traits based on shopping patterns and decision-making, such as purchase intent, brand loyalty, or buying for specific occasions.
Psychographic targeting
Traits related to preferences, values, and lifestyle – what people care about and why they choose certain products.
Geographic targeting
Traits based on location, such as country, region, or urban vs. rural.
There are several ways businesses define and reach a specific audience.
You can use digital advertising platforms to target by demographics, interests, behaviors, or location. Social media platforms (LinkedIn, X, Instagram, Facebook, TikTok, etc.) and search engines (Google, Bing, etc.) let you narrow your reach to people who match certain criteria.
You can use customer data and analytics to segment your existing audience – such as repeat buyers, high spenders, or shoppers in a particular region. Companies often send surveys to their own customers via email or in-app feedback tools.
You can also use traditional market research methods like focus groups and studies to gather feedback from a defined audience before launching a campaign or product. However, this is typically time-consuming and expensive.
That’s where PickFu comes in. PickFu is a consumer insights platform that enables businesses of all kinds to get feedback from their target audience within hours, not weeks – starting at just $15 per poll.
With PickFu, you can target the audience that matches your ideal customer (such as age, income, pet ownership, shopping behavior, and dozens of other traits) then launch a poll or survey to that specific group. We handle finding people in our built-in, verified consumer panel who match your target audience and incentivize them to answer your survey.
With 100+ targeting options across 15+ countries, it’s easy to segment our verified consumer panel and get powerful, relevant insights. Just choose your audience, ask your questions, and get both quantitative data and qualitative written feedback from real people within hours.
Thousands of companies use PickFu to make confident business decisions – at a fraction of the time and cost as traditional consumer research methods.
Build a poll in as little as three clicks with our prebuilt templates for common use cases.
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Polls start at just $15.
