Nutritional supplement use audience targeting

This is a 3 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• The word Daily is descriptive and sounds accomplished
• I would rather have more benefits for immune support than a daily commitment
• I like the comfort of "daily" support, which seems reliable and reassuring. Very nice for sure!
• I prefer option A because this description sounds the most relevant and important for daily human use.
• I like this option the best. Daily Immune Support as a name sends a message to the consumer that this is a needed product for daily use and also implies it's all someone needs for daily protection.

This is a 2 option poll with 100 respondents targeting Nutritional supplement use (Yes, Some Days, Yes, Every Day) and Age range (35 44, 45 54, 55 64, 65+). A sample of responses:

• It has more per dosage -40ppm- than the other option. Also the shape of the bottle and the design of the cap is a little more aesthetic and modern-looking than the other one.
• I like the label for the colloidal silver supplement in A. For one, the silver label fits the product. Secondly, the information is not only easy to read, but it is presented in a way where you can visually digest the info at a glance.
• I chose this option because the label is much more descriptive. It's easy to read and understand. I really liked that it included that it's safe for pets.
• I liked that option A specifically said it was for immune support.
• I prefer this option the best. I like that there are multiple selling points that are clear and easy to read. Dietary supplement, fast acting, immune support, 100% natural etc.

This is a 8 option poll with 50 respondents targeting Nutritional supplement use (Yes, Some Days, Yes, Every Day) and Exercise frequency (1 3 Times A Week, 4+ Times A Week). A sample of responses:

• I like the darker font on the yellow/gold background better as it's easier to read and more eye catching.
• I definitely like the yellow background. It is more eye catching. I like that H has the white designs on the side. It is nice extra added detail. I also like the bigger white letter in the middle which is easy to see and looks good
• That's a very specific, bold yellow. It doesn't scream high quality for me. It looks almost like mountain dew or an energy drink. Light accents of it are best
• I like "H". It has more graphical power than the others.
• Option G looks the most natural, and appealing among the choices. The background colors flows together naturally, and make the contents easy to read.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• I thought choice A seemed like a stronger product.
• Option B would be the best choice. I would want to kind that I have support for my joint.
• I prefer the way that Joint Support Ultra sounds because it sounds more specific and appealing.
• The word support is almost a little misleading, makes it slightly more difficult to understand what the product actually is.
• Chose B because using the work "support" makes more sense to those of us suffering with arthritis. The word health is meaningless since our joints are already "unhealthy."

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• A bottle of option A has more valuable information, I like this and vote for option A.
• I like the clear white type background here, making the label really pop, and making the detail on it even more readable and clear.
• I would definitely be more interested in purchasing item A, the font on the label is much easier to read then on option B. Having a white background with black lettering as much easier on the eyesthen trying to read font that is written on a colored label,It's also less distracting
• I think option "A" has a label that is clearer and more easily describes the product in comparison to option "B". Also I do not like the expression of the dosage in CC for either.
• I would choose A because there is more contrast with black lettering on a white background.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• This packaging is nicer.
• I made my choices this way because this bottle had colors that looked better and the text was easier to understand and the overall layout was more comfortable on the eyes.
• I would choose "B" because the label has more white on it and I would notice it first.
• I think I prefer Option B better because it's easier to read and clearer to see some of the main ingredients - glucosamine, chondroitin, and turmeric, and those are the true selling points of this product.
• I would be more likely to choose A because the turquoise color of the label and the white writing of the words is a good contrast that makes the writing easier to see. As a senior, I appreciate labels being clear, bright, and easy to read.

This is a 2 option poll with 50 respondents targeting Nutritional supplement use (Yes, Every Day). A sample of responses:

• i like that more benefits are listed in A.
• I chose Option A as I prefer that the label tells what each ingredient will help with.
• I like how option A ties the benefits to specific ingredients in the supplements.
• I would be more likely to purchase A I know some if not all of those material used for those benefits and that makes believe this is safe and effective.
• I prefer Option A since it lists each ingredient and the benefits each one confers. This allows me to be more informed about my purchasing decision.

This is a 1 option poll with 15 respondents targeting Nutritional supplement use (Yes, Every Day) and Number of kids (1 Kid, 2 Kids, 3+ Kids). A sample of responses:

• All right, I'm gonna go to this website and I'm going to scroll and figure out which Elderberry Immune System products I would prefer for my Children. So this is not necessarily something I would buy. I would try it. But I don't, this is not something that like I see in a store or has rec been recommended by doctors, but to start, I guess airborne is a good product. Um, it's not super expensive. There's 50 gummies in there. Um, but maybe not, I would look at the count, I would be skeptical about this product. So I would look at the count that is nine cents per count. I would possibly try the Mighty Fox. It's got 4.1000. Um, I would consider Zarb because that is a brand I've heard of, but there's only 21 gummies in there. So little sprouts would be a good choice. It's, uh, eight cents per count. 120 in there. It would last a while. Um, Highland's kids. That's a good brand. 10 cents per count. So, these are, this is my process for things like this. There's a lot of different types of gummies and the, they're probably all fine. So I would try to get the one that is most, um, the most bang for my buck.
• Um I after looking at all of the options, I opted for the Sambuca Elderberry option. Um I chose that one because it did a really good job of mentioning um the vitamins that were included in it while also touching on the fact that it is for immune support. It had um a 4.8 star rating which was similar to another brand. However, this one had a better price and you get more for it. Um for your money, it includes 60 um of the vitamins, um higher star rating than the others really good price um with a lot of people having purchased it. So I feel like I could trust a little bit better. I also really liked that the label wasn't too flashy and mentioned that it was for kids without being too cartoony. Um It included pertinent information. Um and it, I like that it doesn't look too much like a kid brand, but it does mention that is for a kids brand. The reason I like that it doesn't look too kitty because kids happen to get into things that they shouldn't. Um It might look like something that kids wouldn't want to get into. Um I did, I also selected it over the other similarly priced and similarly starred item because the other item I couldn't really tell that it was for kids. Um doesn't look that it, like it mentions that it is except in the actual description, but the label doesn't say anything. So I just felt that this would be the better option for me and for my family.
• Ok. Now we're recording. All right, I'm gonna pull up the screen and we're looking at Elderberry Gummies for kids. I've never thought of that. My initial reaction is to think about why we're having to present these as candy to kids and associate candy with medication that does bother me. Um, I am looking at the different styles and the different prices as we speak. And again, I'm just trying to work my way down this. So we're talking about $20 for 60 vitamins of various types. Honestly, I just keep going back to thinking that I would prefer to see, um, kids get a better diet than have to worry about vitamins. I really don't care for the idea of Children having to ingest medicinal products if not necessary. I know that just kind of leads later around to a social ability to look at, um, medications as just being what they are. So I'm not really happy with that. Would I be interested in him? Personally? Not.
• I am looking at different vitamins with Elderberry. This is Zarbee's daily immune support. It's for Children, ages two and up. Um This is good because it's got an excellent source of vitamin C and D three and natural berry flavor. It's also both at number one as pediatrician recommended brand. It has no high fructose corn syrup, no artificial sweeteners, gluten free and no gelatin and it's packed with powerful antioxidants and essential vitamins A CD E and zinc. Ok. What else do we have? What is Black Elderberry? So this one, it's also zombies and it's made of 9000 mg of Elder Berry. And this one you can only get from Amazon and not from the um other stores. It's the same. It's packed with powerful antioxidants and essential vitamin CD and zinc. No high fructose corn syrup, no artificial sweetness or flavors gluten free and no gelatin. This one does not indicate however, the um if it is safe to use for ages um Below 12. Here we got Organic Elderberry for kids from great feel great vitamin co. So this one contains organic tapioca, organic in sugar, organic, sunflower oil, organic natural flavors. It has elderberry zinc and vitamin C uh made in the USA, no artificial colors or flavors, no high fructose corn syrup, no GMO S and three times the immunity ingredients which are the elder be berry zinc and vitamin C. What else do we have airborne? I am familiar with airborne. So let's see what the difference is. This one is recommended for ages four plus the number one immunity support can be banned for the fourth year in a row. It's got 200 percent vitamin C and 45% vitamin E. It says that the kids love the flavor. I don't see an indication. Ok. So it's got natural flavors. It does not say if it has high fructose corn syrup. How about nature's way? Some Elderberry gummies for Children. This one is for ages two plus. Um although the statement has not been evaluated by the FDA, but it's got vitamin C Black Elderberry extract and the zinc Children ages 2 to 3 can have this and Children four plus can have this two gummies a day.
• Ok, I'm looking at these, I do use Elderberry Gummies for kids, but I use them for myself. Um, if I think I'm getting sick or if I am and out of this Zarb's this one, Zarb's Elderberry, um support for kids. Um I really swear by them with vitamin C Zinc and Elder Berry. But as an adult, I take the children's version, um I actually do like the taste of them and I feel like they're really effective. Um I have not seen most of these other brands and I'm a little curious, what's this? Uh Sambuca is in the Sam Buco ones that I don't know if I've heard Ali is a good brand. Uh airborne is a good brand, but I don't know how I heard about Zar. Oh yeah, I think I do a pharmacist told one of my kids um because my grandkids were sick so I just started taking them two and I think they're effective. Ok, I'm looking at these, I do use Elderberry Gummies for kids, but I use them for myself. Um, if I think I'm getting sick or if I am and out of this Zarb's this one Zarb's Elderberry, um, support for kids. Um, I really swear by them with vitamin C Zinc and Elder Berry. But as an adult I take the children's version, um, I actually do like the taste of them and I feel like they're really effective. Um, I have not seen most of these other brands and I'm a little curious, what's this? Uh Sambuca is in the Sam Buco ones that I don't know if I've heard Ali is a good brand. Uh, airborne is a good brand but I don't know how I heard about Zar. Oh, yeah, I think I do a pharmacist told one of my kids, um, because my grandkids were sick so I just started taking them two and I think they're effective.