Coffee drinker audience targeting

This is a 5 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• I like D the most here with the swirled foam on the top of the coffee cup. C&E were my next picks with more basic looking coffee cups. I did not like A very much because the coffee was splashing all over. B was boring with an orange cup of black coffee.
• I prefer the label that has more color changes than the labels that are all solid one color.
• Option d is rhe easiest to understand that it's meant for coffee but also with rhe best image.
• I like C the best because of the angle of the cup. It looks the most attractive. The rest are okay and the only one I don't really care for at all is B because the angle of the cup looks odd.
• The design of this option looks better, the whole image has a clear concept, the layout looks cohesive and the image of the coffee cup describe what the product is for without having to read too much. Option A looks great, the coffee cup image has movement but would be better suited for another type of product. Option C seems a bit stiff, the image is not appealing. Options E and B are difficult to understand, the placement of the coffee cup image feels strange.

This is a 8 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• E is the bottle I prefer because the label is the most eye catching. This bottle looks the most attractive to me. The label information is clear and easy to read.
• I like the design of the label on D the best and the way angle of the shot on the cup of coffee. E is good too but i don't like it the little coffee splash as much. G is ok but i don't like the color of the cup. F for similar reasons as G but it looks even more boring. A while i like the angle of the shot and the overall design of the label i think the color for the cup of coffee could have been chosen better. H is ok but a bit simple and boring. B is ok and i like the little green banner highlighting the text but otherwise its nothing special. C is just boring and simple to look at.
• Choices made based on preference of the images displayed on the packaging.
• I like this design because the see through design and not as much color makes it look cleaner and easier to read.
• I am a fan of the cleaner design, but I also think all 8 labels can work. While I don't think the picture of the coffee mug is needed, it is helpful if you are unfamiliar with the product.

This is a 7 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• The coffee mug on the front of the label helps me to know what it is for. I also like the brighter colors.
• I Like this one a lot. The color is fantastic and the red matches the bottle great. It is a good contrast.
• I would be most likely to click on and ultimately purchase option F because I think that it has the most eye-catching and visually appealing product label out of the seven options.
• I like the design and color scheme of my top choice. What I like most about it is the green stripe. I find this makes it look more appealing to me.
• I like options c the best. i think the packaging that has coffee cups on it are the most appealing. Having the coffee cup on it shows that it's for coffee pot use.

This is a 3 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• A because it has the coffee cup on the label.
• I chose B as first because of the green strip on the label that has the infographic pics. it makes it more direct and to the point with what it is and how effective it is.
• The darker blue is a color of more power due to it being a bolder color. Due to this, that signifies quality in my mind
• The design on C seems more modern. It reminds me of the type of design used on a lot of high quality organic products, and that association makes me assume it's high quality. I like how the design on A is mostly blue colors, so I prefer A to B. I think the green and blue design of B is ugly.
• The clear and large text and slightly brighter colors look nicer to me

This is a 4 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• I like the image showing the cup of coffee on the front with the blue coloring. I also like how its clear how many uses there are in the product on the front of the bottle.
• I think having an image of a delicious drink of coffee is a reminder that the product is working well because your coffee will consistently taste good. If not, your coffee will be nasty. It is subtle branding.
• Option B has the cleanest design overall, and I find it very clearly displays the brand name, the number of uses in the bottle, and the "Made in the USA" tag, all of which are great information to be able to quickly identify. Option D also provides this information well, but I think the dark background makes it less prominent, and I think having the brand name at bottom isn't a good location as the bottom of the bottle will be the last thing most consumers will see as they scan the product from top to bottom. In options A & C I think having the product advantages listed on the side of the bottle rather than the bottom doesn't look as good, and I think the coffee cups look a little out of place on both bottles, but especially in option C the cup looks very distracting and out of place.
• I prefer the option with the red cup with a latte on it. I like the way the attributes are list vertically on the right side.
• I prefer the choices that are obviously a cleaner. I chose C last because the label is misleading and dangerous as someone could think it’s a creamer and accidentally consume it.

This is a 4 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• I like the black bottle. I think the little cup of coffee on the label is cool also I think it makes it stand out
• The black from the bottle is the most attention grabbing. It has the personality of this type of product, and would therefore draw me in first
• I like the design of "B" the most because it's the simplest. I really dislike "A" because I want to see how much is in the bottle.
• I prefer A because the black bottle stands out much more than a boring white/blue bottle. It wouldn't really matter in the big picture but I'd still rather purchase A.
• The black bottle is most eye catching.

This is a 7 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• darker colors bigger letters are better and stand out more
• the way I ranked my choices is based on the picture that was most eye catching to me, F was my first because it has a picture of an actual coffee cup for those who cannot read English very well it will help them much more. E was my next choice because it seems like the more professional. then the rest of my choices were pretty similar to each other.
• G has a very cool, midcentury style label design, which i like a lot. F uses an actual photo to illustrate that it's for coffee machines, which I also like. A/B/D/C are all roughly the same, and I'm not a big fan of the illustrated coffee cup in any of them. E is too plain to tell you much.
• Striking image of the coffee cup on the bottle label.
• Im a minimalist, i think less is more and G has a classy look. I by far like it better than all the the others. I then ranked them but general appeal of the design.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• I think the gray design is more attractive and would appeal to more people than the blue and yellow would.
• I prefer this design because of the blue and yellow combination makes me feel at ease and it's eye catching.
• I like the more basic print over the more flashy one.
• I picked B because I like the yellow/gray color scheme much more.
• I like dark colors better and this one looks great.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• I like the top to bottom layout with the same coloring.
• I like the colors as well as the order in option A the best.
• While I wish B wasn't ALL Starbucks (they nailed that brand icon), it definitely looks more visually appealing.
• i like this option the most because it has a lot of bright and unique colors giving me a feeling of happiness and a feeling of inspiration.
• The typical reading direction is from left to right. Thus, I like the lay out in A since the same pods are positioned in the same row. Pods in A come with attractive colors such as red, green, and blue.

This is a 4 option poll with 15 respondents targeting Coffee drinker (Yes). A sample of responses:

• I want something that would be ready to drink, so energy drinks often do that for me as they come in ready made cans.
• I like teas a lot more than the other options, so I was drawn to A and B first
• Matcha has a smooth taste and provides a calm, focused energy. Yerba Mate gives a balanced energy boost without jitters and has a unique flavor. Green tea is refreshing and has moderate caffeine with many health benefits. Energy drinks provide a quick energy boost but often come with too much sugar and artificial ingredients.
• D is my go to, A looks tasty, C looks interesting and B looks gross.
• I feel that green tea and matcha tea are healthier version while energy drinks are not good for health.