Coffee consumption audience targeting

This is a 4 option poll with 50 respondents targeting Coffee consumption (Yes) and Amazon Prime membership (Yes). A sample of responses:

• Choice D showing the cup of coffee is a better design and helps sell the product. Options A and B was no difference for me, however, I liked the green band better than having it removed in Option C. Overall, reading the font on the side was not good for me; I had to turn my head to read it and found it annoying. I would make the font horizontal and using an image of coffee splashing to put on the front of the bottle.
• I like D here with the red highlight and the cup of coffee, which grabs my attention. I prefer A&B next with their featured green bars. My least favorite was C which featured no highlights and no green bars.
• The bottles with information on the lighter line stand out more. I'd be more likely to read it.
• very goo and interesting
• I like the coffee logo and then I do like the marked in green description

This is a 5 option poll with 50 respondents targeting Amazon Prime membership (Yes) and Coffee consumption (Yes). A sample of responses:

• The design of this option looks better, the whole image has a clear concept, the layout looks cohesive and the image of the coffee cup describe what the product is for without having to read too much. Option A looks great, the coffee cup image has movement but would be better suited for another type of product. Option C seems a bit stiff, the image is not appealing. Options E and B are difficult to understand, the placement of the coffee cup image feels strange.
• I like C the best because of the angle of the cup. It looks the most attractive. The rest are okay and the only one I don't really care for at all is B because the angle of the cup looks odd.
• Option d is rhe easiest to understand that it's meant for coffee but also with rhe best image.
• I prefer the label that has more color changes than the labels that are all solid one color.
• I like D the most here with the swirled foam on the top of the coffee cup. C&E were my next picks with more basic looking coffee cups. I did not like A very much because the coffee was splashing all over. B was boring with an orange cup of black coffee.

This is a 8 option poll with 50 respondents targeting Coffee consumption (Yes) and Amazon Prime membership (Yes). A sample of responses:

• I like this design because the see through design and not as much color makes it look cleaner and easier to read.
• E is the bottle I prefer because the label is the most eye catching. This bottle looks the most attractive to me. The label information is clear and easy to read.
• I prefer this option. I like the cup of coffee photo on the label. I also like the phrase/claim 'brew like it's brand new' plus it indicates it can be used in all coffee makers.
• I like the design of the label on D the best and the way angle of the shot on the cup of coffee. E is good too but i don't like it the little coffee splash as much. G is ok but i don't like the color of the cup. F for similar reasons as G but it looks even more boring. A while i like the angle of the shot and the overall design of the label i think the color for the cup of coffee could have been chosen better. H is ok but a bit simple and boring. B is ok and i like the little green banner highlighting the text but otherwise its nothing special. C is just boring and simple to look at.
• I like the coffee cup on the label because it makes it immediately clear to me that this is a coffee maker specific product and not just a general cleaner

This is a 7 option poll with 50 respondents targeting Amazon Prime membership (Yes) and Coffee consumption (Yes). A sample of responses:

• I would be most likely to click on and ultimately purchase option F because I think that it has the most eye-catching and visually appealing product label out of the seven options.
• I like the design and color scheme of my top choice. What I like most about it is the green stripe. I find this makes it look more appealing to me.
• I Like this one a lot. The color is fantastic and the red matches the bottle great. It is a good contrast.
• I like options c the best. i think the packaging that has coffee cups on it are the most appealing. Having the coffee cup on it shows that it's for coffee pot use.
• The coffee mug on the front of the label helps me to know what it is for. I also like the brighter colors.

This is a 3 option poll with 50 respondents targeting Coffee consumption (Yes) and Amazon Prime membership (Yes). A sample of responses:

• Feels like this product text is much easier to read and from Afar. That boldness also makes me think it's a capable product.
• I like B the best because it is the easiest to read. C is the hardest to read.
• The clear and large text and slightly brighter colors look nicer to me
• B has the best color scheme of the options
• I chose B as first because of the green strip on the label that has the infographic pics. it makes it more direct and to the point with what it is and how effective it is.

This is a 4 option poll with 50 respondents targeting Amazon Prime membership (Yes) and Coffee consumption (Yes). A sample of responses:

• I like the image showing the cup of coffee on the front with the blue coloring. I also like how its clear how many uses there are in the product on the front of the bottle.
• A - I like that it's easy to tell it's for the coffee machine. D - it's not very clear it's for the coffee machine without looking, but I like the contrast between the dark blue and the white. B - I don't like the clear bottle. C - looks like it's something that you would add to your coffee.
• I think having an image of a delicious drink of coffee is a reminder that the product is working well because your coffee will consistently taste good. If not, your coffee will be nasty. It is subtle branding.
• I prefer the choices that are obviously a cleaner. I chose C last because the label is misleading and dangerous as someone could think it’s a creamer and accidentally consume it.
• I prefer the option with the red cup with a latte on it. I like the way the attributes are list vertically on the right side.

This is a 4 option poll with 50 respondents targeting Coffee consumption (Yes) and Amazon Prime membership (Yes). A sample of responses:

• C and B look like a cleaner bottle. D and very much A look like a bottle of something you would put in your coffee. The person shouldn't have their cleaner and creamer on the same shelf, but if they did, this could get a bit confusing.
• I like the design of "B" the most because it's the simplest. I really dislike "A" because I want to see how much is in the bottle.
• I like the black bottle. I think the little cup of coffee on the label is cool also I think it makes it stand out
• The black bottle is most eye catching.
• The packages shown in options D, B and A are the best ones because their purpose is really clear and the design on them is really appealing which makes the customers feel more secure about the uses of this product, then we have option C which for me at least looks like a shampoo bottle, making it not at all appealing, but if i had to choose only one i would surely choose option D.

This is a 7 option poll with 50 respondents targeting Coffee consumption (Yes) and Amazon Prime membership (Yes). A sample of responses:

• G has a very cool, midcentury style label design, which i like a lot. F uses an actual photo to illustrate that it's for coffee machines, which I also like. A/B/D/C are all roughly the same, and I'm not a big fan of the illustrated coffee cup in any of them. E is too plain to tell you much.
• I just like the color scheme and general design of A best.
• Option C because the label is right in the middle and provides the facts right upfront.
• Im a minimalist, i think less is more and G has a classy look. I by far like it better than all the the others. I then ranked them but general appeal of the design.
• Striking image of the coffee cup on the bottle label.

This is a 2 option poll with 50 respondents targeting Coffee consumption (Yes). A sample of responses:

• I prefer designs and colors that are not very "Loud" and "Flashy". Thank you.
• The silvery design looks a little more high quality, high end.
• I think the gray design is more attractive and would appeal to more people than the blue and yellow would.
• I picked B because I like the yellow/gray color scheme much more.
• I like dark colors better and this one looks great.

This is a 2 option poll with 50 respondents targeting Coffee consumption (Yes). A sample of responses:

• i like this option the most because it has a lot of bright and unique colors giving me a feeling of happiness and a feeling of inspiration.
• While I wish B wasn't ALL Starbucks (they nailed that brand icon), it definitely looks more visually appealing.
• I like the colors as well as the order in option A the best.
• The typical reading direction is from left to right. Thus, I like the lay out in A since the same pods are positioned in the same row. Pods in A come with attractive colors such as red, green, and blue.
• I like the top to bottom layout with the same coloring.