Coffee drinker audience targeting

This is a 7 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• The coffee mug on the front of the label helps me to know what it is for. I also like the brighter colors.
• I Like this one a lot. The color is fantastic and the red matches the bottle great. It is a good contrast.
• I like options c the best. i think the packaging that has coffee cups on it are the most appealing. Having the coffee cup on it shows that it's for coffee pot use.
• I would be most likely to click on and ultimately purchase option F because I think that it has the most eye-catching and visually appealing product label out of the seven options.
• I like the design and color scheme of my top choice. What I like most about it is the green stripe. I find this makes it look more appealing to me.

This is a 3 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• The clear and large text and slightly brighter colors look nicer to me
• I chose B as first because of the green strip on the label that has the infographic pics. it makes it more direct and to the point with what it is and how effective it is.
• The design on C seems more modern. It reminds me of the type of design used on a lot of high quality organic products, and that association makes me assume it's high quality. I like how the design on A is mostly blue colors, so I prefer A to B. I think the green and blue design of B is ugly.
• The darker blue is a color of more power due to it being a bolder color. Due to this, that signifies quality in my mind
• A because it has the coffee cup on the label.

This is a 4 option poll with 50 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• Option B has the cleanest design overall, and I find it very clearly displays the brand name, the number of uses in the bottle, and the "Made in the USA" tag, all of which are great information to be able to quickly identify. Option D also provides this information well, but I think the dark background makes it less prominent, and I think having the brand name at bottom isn't a good location as the bottom of the bottle will be the last thing most consumers will see as they scan the product from top to bottom. In options A & C I think having the product advantages listed on the side of the bottle rather than the bottom doesn't look as good, and I think the coffee cups look a little out of place on both bottles, but especially in option C the cup looks very distracting and out of place.
• I prefer the choices that are obviously a cleaner. I chose C last because the label is misleading and dangerous as someone could think it’s a creamer and accidentally consume it.
• I like the image showing the cup of coffee on the front with the blue coloring. I also like how its clear how many uses there are in the product on the front of the bottle.
• I think having an image of a delicious drink of coffee is a reminder that the product is working well because your coffee will consistently taste good. If not, your coffee will be nasty. It is subtle branding.
• I prefer the option with the red cup with a latte on it. I like the way the attributes are list vertically on the right side.

This is a 4 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• I prefer A because the black bottle stands out much more than a boring white/blue bottle. It wouldn't really matter in the big picture but I'd still rather purchase A.
• The black bottle is most eye catching.
• The black from the bottle is the most attention grabbing. It has the personality of this type of product, and would therefore draw me in first
• I like the design of "B" the most because it's the simplest. I really dislike "A" because I want to see how much is in the bottle.
• I like the black bottle. I think the little cup of coffee on the label is cool also I think it makes it stand out

This is a 7 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• darker colors bigger letters are better and stand out more
• G has a very cool, midcentury style label design, which i like a lot. F uses an actual photo to illustrate that it's for coffee machines, which I also like. A/B/D/C are all roughly the same, and I'm not a big fan of the illustrated coffee cup in any of them. E is too plain to tell you much.
• the way I ranked my choices is based on the picture that was most eye catching to me, F was my first because it has a picture of an actual coffee cup for those who cannot read English very well it will help them much more. E was my next choice because it seems like the more professional. then the rest of my choices were pretty similar to each other.
• Striking image of the coffee cup on the bottle label.
• Im a minimalist, i think less is more and G has a classy look. I by far like it better than all the the others. I then ranked them but general appeal of the design.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• I like the more basic print over the more flashy one.
• I think the gray design is more attractive and would appeal to more people than the blue and yellow would.
• I picked B because I like the yellow/gray color scheme much more.
• I like dark colors better and this one looks great.
• I prefer this design because of the blue and yellow combination makes me feel at ease and it's eye catching.

This is a 2 option poll with 50 respondents targeting Coffee drinker (Yes). A sample of responses:

• I like the colors as well as the order in option A the best.
• While I wish B wasn't ALL Starbucks (they nailed that brand icon), it definitely looks more visually appealing.
• I like the top to bottom layout with the same coloring.
• i like this option the most because it has a lot of bright and unique colors giving me a feeling of happiness and a feeling of inspiration.
• The typical reading direction is from left to right. Thus, I like the lay out in A since the same pods are positioned in the same row. Pods in A come with attractive colors such as red, green, and blue.

This is a 4 option poll with 15 respondents targeting Coffee drinker (Yes). A sample of responses:

• I feel that green tea and matcha tea are healthier version while energy drinks are not good for health.
• I like teas a lot more than the other options, so I was drawn to A and B first
• Matcha has a smooth taste and provides a calm, focused energy. Yerba Mate gives a balanced energy boost without jitters and has a unique flavor. Green tea is refreshing and has moderate caffeine with many health benefits. Energy drinks provide a quick energy boost but often come with too much sugar and artificial ingredients.
• D is my go to, A looks tasty, C looks interesting and B looks gross.
• I want something that would be ready to drink, so energy drinks often do that for me as they come in ready made cans.

This is a 4 option poll with 50 respondents targeting Coffee drinker (Yes) and Amazon Prime member (Yes). A sample of responses:

• It looks more practical and the packaging appeals to me.
• Amazon has new offers of products in this case coffee. Because it is a rich coffee and I love and enjoy it with my family and friends. It is a unique taste and it strengthens me
• The first one looks more compact, more attractive and with more information, I like the metal frame. The second one has nice colors and looks good even without the frame and still comes with information on the front. The third one I still like the packaging and the colors. I don't like the fourth one because of the colors.
• I like coffee very much but I tend to be very selective and I like soft flavors, I don't like it strong, strong, with a lot of sugar, always with a moderate amount and I don't drink it every day, it's rare or on a special occasion.
• The product seems to me to be very good and important and has great advantages and high quality features. performance and for a great physical and emotional emotional development Otherwise both products promise a great result in the short term.

This is a 0 option poll with 75 respondents targeting Amazon Prime member (Yes) and Coffee drinker (Yes). A sample of responses:

• Made in Germany, so it's sure to be of good quality. Yes, and then just what you need most. ......
• A has a grade of 1.1 and thus very good. I almost chose C, the third option, because the illustration of the cloths looks fluffier, but the quality seal convinced me more.
• This appeals to me the most because you can see that it has something to do with the barista theme, the others sometimes look like simple kitchen towels. You can clearly see that they come from Germany. I don't find them very nice, they rather look like simple kitchen towels. I also don't like the last one, because they are rolled up, they look more suitable for the bathroom.
• In my opinion, the quality of the product looks simply better in the photo and is also not as expensive as the others.
• I don't know all the cloths, so I would first look at the reviews. If I knew them, I might decide differently. For now, I've just gone by the price.