Racial or ethnic identity audience targeting

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Black, Hispanic, Asian). A sample of responses:

• With the green in the logo, it makes you think that it is a green company or a socially conscious company. Honestly, Option A makes me think of a haircare company
• it looks more tech-oriented; the other logo makes me think of nature, not tech.
• I'm not sure what this technology business is all about, but the O really reminds me of TOR and if the privacy is what they're going for, this would be a better pick.
• I chose A because the logo is very gender neutral looking .
• I think that choice A would be the better option because the logo is more eye catching, making customers look twice. It looks like it has more meaning behind the company than Option B

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• The term in Option B, "black and brown professional women", is super off-putting - terrible opener for Option B. Both options are mildly confusing with the run on sentence and awkward wording (ex - B "get more ethical tech and less tech injustice" barely makes sense; A "their journey from disappointing tech user to disrupter of unethical tech... etc" is super confusing and jumbled). Option B just made things super weird with the above mentioned opening words, so I chose Option A.
• seems more connected
• the wording feels a lot more inclusive to all women
• I prefer the term "women of color" instead of black and brown because that makes me think only very specific races. It would be best if it didn't mention races at all.
• Option A has a statement that is more decent and accepted specially when talking about people in color.

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• If you read B the wrong way, it seems like women of color are the ones making disrupting, unethical tech. Option A is very clear about its mission statement
• A is better than B
• I think Choice B is better phrased but I would recommend reframing the use of the word unethical. Maybe instead you mean "implicit bias"?
• I think the words empowered, included, and connected makes the statement more meaningful.
• The one I chose makes more sense. The other choice sounds like the support black woman for being disrupting and unethical. I was confused at first when I read it.

This is a 3 option poll with 50 respondents targeting Age range (35 44, 45 54, 55 64, 65 74), Racial or ethnic identity (White), Amazon Prime membership (Yes), and Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:

• I like option C. I really love this shade of blue as it really catches my eye.
• The blue is calming whereas the red makes me more alert. I like the calming affect
• Grabs my attention and looks professional. Easy to read.
• For some reason the blue looks more trustworthy
• the light blue one is nice and eally stands out compared to the rest

This is a 6 option poll with 50 respondents targeting Age range (35 44, 45 54), Income range ($31 60k, $61 100k, $101k+), Number of kids (1, 2, 3+), and Racial or ethnic identity (White). A sample of responses:

• I like option F because the character looks happier and more inviting.
• I chose the way I did based on the position of the tiger. Not so much on the artwork itself.
• A looks fun but the art work is better and looks more realistic.
• I will chose option E because it is very similar to the real tiger and has an friendly face. It will be perfect for children's wall.
• Option A looked the most simple and realistic in many respects, and that’s an ideal look for a child’s wall.

This is a 1 option poll with 50 respondents targeting Racial or ethnic identity (Hispanic). A sample of responses:

• My top concern is dry skin. Products dry my skin out a lot so I have to be careful with that. I want moisturizer skin care
• I have an oily face and I use CeraVe for my face wash
• my skin is very dry particularly during the winter. i use lubriderm. i just pick products based on packaging. i want my skin to be hydrated. sometimes i use google for research
• I like the dark complexion with a strong compexity
• My skin type is sensitive. My top skin texture concern is having an allergic reaction to any of the skin care products that i use. Currently i use the brand philosophy for my skin care needs. Using products from this brand has helped and has improved my skin a lot from the previous brands that i used in the past. The current products i am using do meet and exceed my needs. I learn about and purchase these products directly from the brand website and sephora. I learned about this brand on tv and decided to try it out made my first purchase of this brand from the brand website. Philosophy brand skin care products are affordable,have a variety of products,and the way the products make my skin feel and appear makes me want to continue buying the philosophy brand. The main benefits i want from skin care products is that it hydrates my skin