Racial or ethnic identity audience targeting

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• Option A has a statement that is more decent and accepted specially when talking about people in color.
• The term in Option B, "black and brown professional women", is super off-putting - terrible opener for Option B. Both options are mildly confusing with the run on sentence and awkward wording (ex - B "get more ethical tech and less tech injustice" barely makes sense; A "their journey from disappointing tech user to disrupter of unethical tech... etc" is super confusing and jumbled). Option B just made things super weird with the above mentioned opening words, so I chose Option A.
• the wording feels a lot more inclusive to all women
• seems more connected
• I prefer the term "women of color" instead of black and brown because that makes me think only very specific races. It would be best if it didn't mention races at all.

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• A is better than B
• I think Choice B is better phrased but I would recommend reframing the use of the word unethical. Maybe instead you mean "implicit bias"?
• If you read B the wrong way, it seems like women of color are the ones making disrupting, unethical tech. Option A is very clear about its mission statement
• The one I chose makes more sense. The other choice sounds like the support black woman for being disrupting and unethical. I was confused at first when I read it.
• I think the words empowered, included, and connected makes the statement more meaningful.

This is a 3 option poll with 50 respondents targeting Age range (35 44, 45 54, 55 64, 65 74), Racial or ethnic identity (White), Amazon Prime member (Yes), and Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:

• Grabs my attention and looks professional. Easy to read.
• For some reason the blue looks more trustworthy
• the light blue one is nice and eally stands out compared to the rest
• I like option C. I really love this shade of blue as it really catches my eye.
• The blue is calming whereas the red makes me more alert. I like the calming affect

This is a 6 option poll with 50 respondents targeting Age range (35 44, 45 54), Income range ($31 60k, $61 100k, $101k+), Number of kids (1 Kid, 2 Kids, 3+ Kids), and Racial or ethnic identity (White). A sample of responses:

• I like option F because the character looks happier and more inviting.
• A looks fun but the art work is better and looks more realistic.
• I chose the way I did based on the position of the tiger. Not so much on the artwork itself.
• Option A looked the most simple and realistic in many respects, and that’s an ideal look for a child’s wall.
• I will chose option E because it is very similar to the real tiger and has an friendly face. It will be perfect for children's wall.

This is a 1 option poll with 50 respondents targeting Racial or ethnic identity (Hispanic). A sample of responses:

• I have an oily face and I use CeraVe for my face wash
• My skin type is sensitive. My top skin texture concern is having an allergic reaction to any of the skin care products that i use. Currently i use the brand philosophy for my skin care needs. Using products from this brand has helped and has improved my skin a lot from the previous brands that i used in the past. The current products i am using do meet and exceed my needs. I learn about and purchase these products directly from the brand website and sephora. I learned about this brand on tv and decided to try it out made my first purchase of this brand from the brand website. Philosophy brand skin care products are affordable,have a variety of products,and the way the products make my skin feel and appear makes me want to continue buying the philosophy brand. The main benefits i want from skin care products is that it hydrates my skin
• My top concern is dry skin. Products dry my skin out a lot so I have to be careful with that. I want moisturizer skin care
• I like the dark complexion with a strong compexity
• my skin is very dry particularly during the winter. i use lubriderm. i just pick products based on packaging. i want my skin to be hydrated. sometimes i use google for research

This is a 8 option poll with 50 respondents targeting Racial or ethnic identity (White, Hispanic) and Gender identity (Female). A sample of responses:

• options H & G absolutely love them
• This one looks more natural. It gives a better appearance of being real.
• I like the larger waves. They are more natural looking to me.
• I prefer the darker ones better regardless of the want for texture preference, they just always look better to me. As for the waves I'm not sure how to clasify if I like tighter or looser waves I simply ordered which I like most.
• I really chose option F because I like the way they laid around her face and I’d like the wavy nurse of the blonde

This is a 4 option poll with 100 respondents targeting Racial or ethnic identity (Hispanic). A sample of responses:

• The only reason why B is last is because of the fact that it seems rather sexist and objectives women. I like D because it is a very neutral pallet, and would draw the attention on the drink, and company of Shiner itself. C showcases that as well, but I feel that its color scheme is too muted, and thus that it is why it is second. However A is too loudm, and I feel that it screams look at me! Which may or may not be good, but I would personally would love to try all these flavors they all seem to be different enoug\h from the adult beverage industry.
• My top choice, Option A. I made this decision based on the flavors available. I tend to like drinks that contain mango and have had other alcohol type mango drinks and they have all been pretty good. My second choice I chose as Option D, the watermelon lime, but in all honesty, I would not try any of these other drinks as they do not appeal to me personally. I think that the "prickly pear" pomegranate sounded good until I noticed that these were alcoholic drinks and my stomach turned because they would be good as a juice, but in my opinion not something alcoholic, but again, just my opinion. As well, the other two choices did not appeal to me in the same respect.
• B has more appealing colors
• While all cans look fine, Option D has the most common look from the rest. It is absolutely something I can see getting lost in the shuffle while looking for drinks in the super market. Option C actually has a very stand out look. The break in colors from silver to green is nice, and it gives a very smooth looking impression, enough to look good. However, Options A and B are just so much more unique and good looking, that Option C is not as good. I like the unqiue look of B, something that I do not see often. It also just looks like it would taste good with a mix of flavors. A very good job on blending colors like that. However, A is the best of the bunch. Very good colors, familiar look, but completely unique at the same time. I can look at it and think "refreshing." Tough choice between B and A, but A would be something I like more.
• I ranked them by what flavors I feel is best and would taste good. That is why C is my top choice as I really like lemonade.