Ethnicity Audience Targeting

This is a 2 option poll with 50 respondents targeting Gender (Female) and Ethnicity (Black, Hispanic, Asian). A sample of responses:

• I chose A because the logo is very gender neutral looking .
• I'm not sure what this technology business is all about, but the O really reminds me of TOR and if the privacy is what they're going for, this would be a better pick.
• I think it looks kind of weird with option A for things to be coming out of the woman's head. I like option B because I think it has an overall professional look about it. I think it would represent a tech business very well. I also like the green color for option B.
• the labels were easier to read
• I like how A has a woman's silhouette. It seems like it would be an inclusive tech company that would really try to do good in the tech world.

This is a 2 option poll with 50 respondents targeting Gender (Female) and Ethnicity (Hispanic, Asian, Black). A sample of responses:

• seems more connected
• I think A gets what the business is about and trying to acheieve better than B. It sounds like an interesting business and something that s very much needed. Good luck.
• I like option B because it is a bit more simpler and straight to the point than option A. I feel like while reading option B, it is easy to digest and understand the information; it doesn't feel like it is too much to read, and it is easy to comprehend.
• The wording is more inclusive. It also makes it seem like this company is the savior and more of the supporter.
• A is most better than B

This is a 2 option poll with 50 respondents targeting Gender (Female) and Ethnicity (Hispanic, Asian, Black). A sample of responses:

• I like the "empowered, included, and connected" part of option B. Overall, I think option B sounds really nice and very informative regarding the business and what it is about.
• I think the words empowered, included, and connected makes the statement more meaningful.
• I think Choice B is better phrased but I would recommend reframing the use of the word unethical. Maybe instead you mean "implicit bias"?
• /it sounds more professional
• A is awkwardly worded. Striving does not work well here as an adjective

This is a 3 option poll with 50 respondents targeting Age Range (35 44, 45 54, 55 64, 65 74), Ethnicity (White), Amazon Prime Membership (Yes), and Nutritional Supplements (Yes, Some Days, Yes, Every Day). A sample of responses:

• For some reason the blue looks more trustworthy
• the light blue one is nice and eally stands out compared to the rest
• The blue is calming whereas the red makes me more alert. I like the calming affect
• I like option C. I really love this shade of blue as it really catches my eye.
• Grabs my attention and looks professional. Easy to read.

This is a 6 option poll with 50 respondents targeting Age Range (35 44, 45 54), Income ($31 60k, $61 100k, $101k+), Number of Kids (1, 2, 3+), and Ethnicity (White). A sample of responses:

• A looks fun but the art work is better and looks more realistic.
• I like option F because the character looks happier and more inviting.
• Option A looked the most simple and realistic in many respects, and that’s an ideal look for a child’s wall.
• I chose the way I did based on the position of the tiger. Not so much on the artwork itself.
• I will chose option E because it is very similar to the real tiger and has an friendly face. It will be perfect for children's wall.