Ethnicity Audience Targeting

This is a 2 option poll with 50 respondents targeting Ethnicity (Asian, Hispanic, Black) and Gender (Female). A sample of responses:

• With the green in the logo, it makes you think that it is a green company or a socially conscious company. Honestly, Option A makes me think of a haircare company
• I think that choice A would be the better option because the logo is more eye catching, making customers look twice. It looks like it has more meaning behind the company than Option B
• I think B is interesting, colorful but also simple. It's eye cathcign and memerable. A has too much going on even though it does have some nice elements.
• I like choice A alot better because if its aimed at woman i would be able to know that it is aimed for woman from looking at it. Instead of choice b if i saw it amoung others i would not know that it is for woman just by looking at it. THe first one even has like some wiring coming out of the womans head, showing that it has something to do with woman and tech. Also the pink in the letter is another give away. i can find out alot more about the brand from choice A than from choice b. Choice be make me think of men, tech industry and doesn't make it feel like its something i can approach as easily as the first one as a woman
• the labels were easier to read

This is a 2 option poll with 50 respondents targeting Ethnicity (Black, Asian, Hispanic) and Gender (Female). A sample of responses:

• Sounds more inclusive and more eloquent, more professional. It also sounds more empowering and encouraging for women to become more technologically savvy.
• B is too specific and limiting to "black" and "brown" people. A is more open to all ethnicities and feels more welcoming
• I believe it to be the easiest to underatad and follow in interest
• Strong yet powerful words.
• I don't think the "striving" part is necessary but it's less offensive than the other option.

This is a 2 option poll with 50 respondents targeting Ethnicity (Black, Asian, Hispanic) and Gender (Female). A sample of responses:

• Option B is too wordy.
• Although lengthy, this text flows better when read silently or aloud. Rather than focusing on negatives, it has some positive action words, creating hope and enthusiasm.
• I like support. Support seems more action oriented and sincere.
• Gets out quickly it supports women of color. Takes more to get to that on option A. B also says more of what it does in more specifics
• I feel like this choice explains in more explicit terms the work they do. It is more descriptive overall and avoids using trigger words.

This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes, Every Day, Yes, Some Days), Amazon Prime Membership (Yes), Ethnicity (White), and Age Range (65 74, 55 64, 45 54, 35 44). A sample of responses:

• For a vitamin company I chose Vitamin A as the best logo that I would trust to buy its products because the display looks very natural (apple design) and the name (purist) implies purity and goodness in the products. The chose C as second choice because the design is nice and also the verbiage (the science of great vitamins) is very compelling. I chose Option B last because I did not like the color choices as much - it was a little too bright with the reds and oranges together.
• I trust the cool blue of C because it is very peaceful; I would buy from this company.
• the name really stands out since it is above/extends beyond the circle, and the little stem at the top is cute
• This one was tough. As a Catholic, the garden of Eden and the apple are not something that I trust. Catholics believe in Satan, and Satan tricked Eve into eating the apple. Eden was pure before Eve ate the apple_ but after Eden was no longer pure. I chose B because it is a very traditional logo. C is also very traditional but I I do not think that light blue is a good color for vitamins. I like the rainbow on C if it is meant to remind us of Noah and the ark but I fear that it is used instead as a symbol of gay pride. A does not look like a vitamin logo but rather a child's board game logo- it reminds me of Hi-Ho! Cherry-o (it looks like a cherry not an apple). You need to make some more logos and try again. If you want something pure maybe just the garden of Eden but not the apple from the garden of Eden that Eve ate and caused all of mankind to be doomed- requiring God to come down to Earth and sacrifice himself to provide us with the possibility of everlasting life. It is not common for vitamins to have a primary color scheme unless they are children's vitamins. I also think that all 3 of the logos are too complicated.
• I love the image of the tree in the middle of the sun and the open palm below, and so went with B for a first choice. I also liked the similarly looking C, but that logo doesn't contain the outstretched hand.