Racial or ethnic identity audience targeting

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Black, Hispanic, Asian). A sample of responses:

• Clean, nice. Not ugly
• Both logos are great but the less the better, simpler yet memorable, unique and cleaner look.
• It looks more techy than the other one.
• I picked B because I didn't like A as much. A seems more like a beauty company's logo because of the pink/purple and female character
• Option B is the best design more tech wise then A.

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• B is too specific and limiting to "black" and "brown" people. A is more open to all ethnicities and feels more welcoming
• I don't think the "striving" part is necessary but it's less offensive than the other option.
• Strong yet powerful words.
• Sounds more inclusive and more eloquent, more professional. It also sounds more empowering and encouraging for women to become more technologically savvy.
• I believe it to be the easiest to underatad and follow in interest

This is a 2 option poll with 50 respondents targeting Gender identity (Female) and Racial or ethnic identity (Hispanic, Asian, Black). A sample of responses:

• I feel like this choice explains in more explicit terms the work they do. It is more descriptive overall and avoids using trigger words.
• Option B is too wordy.
• I like support. Support seems more action oriented and sincere.
• Gets out quickly it supports women of color. Takes more to get to that on option A. B also says more of what it does in more specifics
• Although lengthy, this text flows better when read silently or aloud. Rather than focusing on negatives, it has some positive action words, creating hope and enthusiasm.

This is a 3 option poll with 50 respondents targeting Age range (35 44, 45 54, 55 64, 65 74), Racial or ethnic identity (White), Amazon Prime membership (Yes), and Nutritional supplement consumption (Yes, Some Days, Yes, Every Day). A sample of responses:

• For a vitamin company I chose Vitamin A as the best logo that I would trust to buy its products because the display looks very natural (apple design) and the name (purist) implies purity and goodness in the products. The chose C as second choice because the design is nice and also the verbiage (the science of great vitamins) is very compelling. I chose Option B last because I did not like the color choices as much - it was a little too bright with the reds and oranges together.
• I love the image of the tree in the middle of the sun and the open palm below, and so went with B for a first choice. I also liked the similarly looking C, but that logo doesn't contain the outstretched hand.
• This one was tough. As a Catholic, the garden of Eden and the apple are not something that I trust. Catholics believe in Satan, and Satan tricked Eve into eating the apple. Eden was pure before Eve ate the apple_ but after Eden was no longer pure. I chose B because it is a very traditional logo. C is also very traditional but I I do not think that light blue is a good color for vitamins. I like the rainbow on C if it is meant to remind us of Noah and the ark but I fear that it is used instead as a symbol of gay pride. A does not look like a vitamin logo but rather a child's board game logo- it reminds me of Hi-Ho! Cherry-o (it looks like a cherry not an apple). You need to make some more logos and try again. If you want something pure maybe just the garden of Eden but not the apple from the garden of Eden that Eve ate and caused all of mankind to be doomed- requiring God to come down to Earth and sacrifice himself to provide us with the possibility of everlasting life. It is not common for vitamins to have a primary color scheme unless they are children's vitamins. I also think that all 3 of the logos are too complicated.
• I trust the cool blue of C because it is very peaceful; I would buy from this company.
• the name really stands out since it is above/extends beyond the circle, and the little stem at the top is cute

This is a 6 option poll with 50 respondents targeting Age range (35 44, 45 54), Income range ($31 60k, $61 100k, $101k+), Number of kids (1, 2, 3+), and Racial or ethnic identity (White). A sample of responses:

• i like the refinement of the first 2 images that I chose. You could go more cartoonish, but i just like crisper photos. I chose the one I thought looked the best
• I picked option C as my first choice, The tiger in this image seems to have more depth and detail in the stripes, It isn't as heavy looking, and it also looks a bit more realistic as a result. It also doesn't seem to look as simplistic as some of the other images.
• I like E and F the most because I feel like they are fun designs but a little bit less abstract in design than B. Some of the other choices are a little more muted in terms of color brightness like C.
• looks more realistic with direction of travel and skin/hair stripes
• I love the use of different tones of orange in C, it makes him appear more 3D and realistic. He also appears to be smiling. I also like D--by turning his head, he appears curious, which is something children in this age range should be.

This is a 1 option poll with 50 respondents targeting Racial or ethnic identity (Hispanic). A sample of responses:

• One of the biggest thing I struggle with is that I teach PE and coach so I am literally outside all day everyday. I put sunscreen on my face 2-3 times a day but always break out. I've learned that the moment my last class ends I need to use makeup remover to protect my face more. But the issue I have is I need to find sunscreen that also moistureizes my skin and doesn't clog my pores.
• I have dry skin, so I'm always concerned about getting good moisturizers
• I have dry skin. Its very difficult for me to find lotion for my face. I usually use Clinique products. I Am very happy with the outcome of the products. I usually buy them online at macys. I do not trust the products sold in Amazon. I really want products that won't make my skin look oily.
• I use acne cream because even into my late 30's I suffer from acne. I have had acne since I was 14 years old. I use several treatment products and I get them from amazon so far they help but nothing has rid me of the problem. I read the reviews on amazon to purchase and that leads me to try them. The main benefits are I stop from breaking out and having issues arise from nowhere.
• I have combination skin. My forehead and nose tend to be very oily while the rest of my face is dry. The texture is a little bumpy as I have suffered with acne for much for my life. My pore are also quite large which is a concern of mine and something I've tried to address before with products. For concealer I use Almay because their products help against acne. Most other cause more acne for me or make my skin itch. I have also used ELF Products and enjoyed them very much because they do not irritate my skin. Main benefits I want from make up are coverage and no irritation. I also don't want them to clog my pores and cause acne so an added acne fighter is always helpful. I usually buy my makeup at the drugstore.