Ethnicity Audience Targeting

This is a 1 option poll with 50 respondents targeting Ethnicity (Hispanic, Black, Asian). A sample of responses:

• I think that would be a great idea to have an app where you can directly report to the authorities concerns and problems in the community. It would make it an easier and faster process to report stray animals, polluted areas or homeless people.
• Wow, yes! Why haven't I heard of an app like this? I would most certainly install and use this app; social issues, public safety and animal welfare are huge problems in the area where I live. This app would be a wonderful tool.
• I would possibly use an app like that if I could be assured that I would remain anonymous, as well as needing the authorities to actually care about the input and reports they would receive. After all, it's one thing to send the information to them, it's a whole different story as to if they actually do something about it. (On a related idea, the notion of an app could be more appealing if there was some sense of reward or the likes. It would incentive users to give it more than just a novelty try.)
• Yes of course because a person doesn't have to worry about whether or not someone will answer the phone on these type of issues. They would have a log of issues whenever they get back to work to check on the logs.
• Yes because it'll be easier than calling it in. It's simpler and more intuitive

This is a 2 option poll with 50 respondents targeting Ethnicity (Asian, Hispanic, Black) and Gender (Female). A sample of responses:

• I like choice A alot better because if its aimed at woman i would be able to know that it is aimed for woman from looking at it. Instead of choice b if i saw it amoung others i would not know that it is for woman just by looking at it. THe first one even has like some wiring coming out of the womans head, showing that it has something to do with woman and tech. Also the pink in the letter is another give away. i can find out alot more about the brand from choice A than from choice b. Choice be make me think of men, tech industry and doesn't make it feel like its something i can approach as easily as the first one as a woman
• With the green in the logo, it makes you think that it is a green company or a socially conscious company. Honestly, Option A makes me think of a haircare company
• I think that choice A would be the better option because the logo is more eye catching, making customers look twice. It looks like it has more meaning behind the company than Option B
• the labels were easier to read
• I think B is interesting, colorful but also simple. It's eye cathcign and memerable. A has too much going on even though it does have some nice elements.

This is a 2 option poll with 50 respondents targeting Ethnicity (Black, Asian, Hispanic) and Gender (Female). A sample of responses:

• Sounds more inclusive and more eloquent, more professional. It also sounds more empowering and encouraging for women to become more technologically savvy.
• I believe it to be the easiest to underatad and follow in interest
• Strong yet powerful words.
• B is too specific and limiting to "black" and "brown" people. A is more open to all ethnicities and feels more welcoming
• I don't think the "striving" part is necessary but it's less offensive than the other option.

This is a 2 option poll with 50 respondents targeting Ethnicity (Black, Asian, Hispanic) and Gender (Female). A sample of responses:

• Option B is too wordy.
• I like support. Support seems more action oriented and sincere.
• Gets out quickly it supports women of color. Takes more to get to that on option A. B also says more of what it does in more specifics
• I feel like this choice explains in more explicit terms the work they do. It is more descriptive overall and avoids using trigger words.
• Although lengthy, this text flows better when read silently or aloud. Rather than focusing on negatives, it has some positive action words, creating hope and enthusiasm.