Cosmetics / Body Care Audience Targeting

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+), Beyond The Basics (5+)). A sample of responses:

• Option C would be most likely to catch my eye. It shows the product in more detail than the other options since it is zoomed in a bit more.
• I view from left to right and want to see the product more than the box. The bigger the photo of the actual product, the better
• C seems the most consistent in regards to sizing of the box and the product itself (to me anyway).
• Option C is the winner here. I like option C because I can get an idea of how big the product is compared to the packaging.
• I like C because it shows the product in the largest scale. I like to be able to see the details. A also has a slightly larger product, but it's not front and center like in C. Show the product, not the box. B has the product in the smallest scale, which makes it hard to see the details.

This is a 6 option poll with 50 respondents targeting Age Range (18 24, 25 34, 35 44, 45 54), Income ($31 60k, $61 100k, $101k+), Amazon Prime Membership (Yes), and Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• My first choice looks badass. My second choice is cool because it is the color of lips with the pink/red. Third is Billie Eilish-y (my daughter is a big fan, and I am a fan too) and the fourth (blue/gold) just looks good together. The other two are very ugly, and the white one would get grubby-looking fast!
• I chose these in the order that I liked the masks most to least.
• I think only appealing Options out of the bunch were F and A, since the colors in them are quite as bright and jarring looking. A mask should be at least somewhat inconspicuous when it comes to cloth patterns I feel.
• Out of these choices, option F is the only one I would actually consider purchasing. The Black and Tan/gold background are very subtle and modest. I don’t like to draw extra attention to myself and with the exception of option F, all of the other choices are quite loud. Option F is something I would choose if I had no other options. The red and white is cute, just not what I would typically choose for a mask design.
• Option F - I like a more subtle one, I like that its black and not too flashy looking. Option D- I like that it has black and its also not flashy. Option B - I love the color scheme. Option C- Looks excited with the pop of green.

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• The label is just better at representing what the product gives.
• I like option a because the design gives it a more beachy vibe
• The beach look is much better for a product about sea salt as I associate salt with a beach
• I like the background of option B being all blue as it reminds me more of the sea.
• I find choice A easier to read and more appealing overall

This is a 4 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• A is simple and cute, has a great feel to it.
• Option B is more graphic and appealing
• I think the full color designs with the sky backdrops make the design look more full, and that makes sense for a logo that's about a tree.
• I like the logos with the blue circle and especially when it shows grass. Choice A is just ugly
• I think centering the logo and making the tree a part of the logo looks the best and most appealing.

This is a 5 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• I chose A first because the tree image without the circle around it is very appealing and eye catching.
• I believe that choice B looks to be both the most warm and exciting.
• My answers when ranked in order shows the logos that caught my attention the most due to use of design and creative colors
• It looks best when the words are a part of the image, like c,d,a. However C looks the best, becasue it is the most simple, with out texture lines that are kind of unnecessary
• I like option A because it doesn't have that blue orb around it. It seems more natural and down to earth.

This is a 2 option poll with 100 respondents targeting Age Range (35 44, 45 54), Amazon Prime Membership (Yes), Cosmetics / Body Care (Just The Basics (0 4)), and Gender (Female). A sample of responses:

• I think the white background with colored letters is prettier and more legible. A is bad, but I prefer B. I would change the purple at the top just below the lid. It doesn't go with any bottle, aside from the second one from the left of group B.
• I chose A because I prefer the colored backgrounds over the white backgrounds. I think the colors have a boldness to them that make the white font "pop", whereas the other ones are just okay. I would notice A over B and probably pick it up and purchase.
• For some reason those appear more soothing
• I think the colors add feelings to the oils
• I like the colored containers as they are attractive and also easy to tell the varieties apart.

This is a 5 option poll with 50 respondents targeting Age Range (45 54, 35 44), Amazon Prime Membership (Yes), Gender (Female), and Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• Lavender flowers are generally purple, so it makes sense to me that it would be in a purple box. The red and green boxes seem really wrong to me for this product.
• I like the color and design of the box and I love lavender, what else can I say. Purple and lavender go together just love it.
• For Lavender oil, I really like the violet colored box with the gold design on it. That design is particularly attractive, and I like it in the black version as well, so the black one is my second favorite. I would be looking for something in a shade of purple or violet when I am searching for lavender oil, just naturally, so I picked the violet as my favorite. However if you were doing a whole line of oils the black box with the gold design is great and I could see using that for all the varieties.
• Option C looks high end and regal.
• Pick based on what looked closest to high quality oil

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)), Gender (Female), Amazon Prime Membership (Yes), and Age Range (35 44, 45 54). A sample of responses:

• I love B. It is beautifully done, and easy to look at. Moreover, A is overdone and distracts. B perfectly reflects the brand and would be cohesive with any scent of oil.
• I like the clean design on the packaging.
• I prefer a simpler, less ornate design to correlate better with the concepts and functions of soothing, calming and stress relief that I associate with essential oils.
• I chose the box that first gets my attention.
• I like the purple with the gold design. The design suggests that it is from eastern medicine. The purple suggests that it is for royalty.

This is a 1 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• The font is a little tiny and hard to read, what I wanted to know immediately when looking at this product is what does it mean by stressed skin and what is it going to do for my skin. It had to really read and figure things out rather than being front and center what the benefits are.
• NO NOTHING AT ALL I LIKE THE LAYOUT INFORMATION AND THE PICTURE I WOULD LIKE TO SEE MORE COLOR THOUGH
• Not from what I saw.
• It looks good to me. I may have overlooked it, but does it mention where it's manufactured?
• Nothing is missing that would keep me from purchasing this product.

This is a 4 option poll with 100 respondents targeting Amazon Prime Membership (Yes), Cosmetics / Body Care (Just The Basics (0 4)), and Gender (Male). A sample of responses:

• I like option B because the wood grain top is more manly looking.
• Option A stood out the most as I scrolled down the page. Neat design, classic color combination. Good font and clear labe.
• I put the mens eye cream first so that's D and C. I prefer the white packaging of D to the black of C so that's why they're positioned where they are. As for A and B it came down to looks and I think A is more sleek than B.
• I like Choice C the most due to the cool orange chevron design along the top - it attracts my attention and counters well with the black background. Choice D has a nice ombre tone to it that makes me think about my skin and seems relevant, but I don't like the white cap. Choice A seems too aggressive and I feel like the silver cap tries to make it seem fancier than it actually is, almost like its overpriced. I hate the wooden lid on Choice B since it doesn't seem to fit at all and matches horribly with the container, while attracting all the attention.
• B looks the best because it seems more professional and higher quality base on the image. A and D are okay. C seems like some Halloween product.