Cosmetics and body care consumption habits audience targeting

This is a 6 option poll with 50 respondents targeting Age range (18 24, 25 34, 35 44, 45 54), Income range ($31 60k, $61 100k, $101k+), Amazon Prime membership (Yes), and Cosmetics and body care consumption habits (Beyond The Basics (5+)). A sample of responses:

• Purple is my favorite color so I would select the design shown in image D. I like that the purple color and red color used in images D and E make it easier to tell that the picture is of lips. This could actually be a lipstick color.
• With this lips design, I think the classic color combos, and colors that one typically associates with such a design, works best. I think a classic red and white, such as A, looks the best. I like E for similar reasons, though there is definitely more of a contrast with the pink and red. I chose B after those because it's a completely different color combo take and I like it. D is a bit dull, but I preferred it over the remaining options.
• When I view these, I'm thinking Mortal Kombat. Some of these are close to what you'd imagine the characters from the game wearing, which to me, makes them more attractiveD - looks like Melina - It is the same color as her outfit and would be very attractive on womenB - looks like Sub Zero - It would be the most stylish for men due to them looking like a killer iconic ninjaF - Is very neutral, which makes it go with anything. The black makes you look like a generic ninja and would be nice with anything since it is blackC - reminds me of Reptile - it might not go as easy with different outfits, but the color is attractive and reminds me of the character
• I like the black on the best. the others with the lips look better in natural colors (white and red) I also like the neon green but the blue gold and black purple dont have an asthetic look to me
• I based my choices, as a male, on the ones that I would consider to be "cool" looking and that wouldn't be too distracting.

This is a 2 option poll with 50 respondents targeting Cosmetics and body care consumption habits (Just The Basics (0 4)). A sample of responses:

• I like B because I think the blue label looks a lot more attractive than A with all the different colors. I think that makes it look a bit cheap.B looks like a higher quality product based on the label to me.
• I think the ocean backdrop in A makes it look a little more legitimate. The plain blue is a little too ordinary.
• Although I like the beach scene, B is better because its easier to read and I like the blue color better.
• The design on B seems to be a bit less busy, therefore making it so I can better focus my eyes and attention on the information on the bottle rather than on the design itself.
• option A has a bigger font so it is easier to read, the picture also makes me think of the beach and sea i would purchase

This is a 4 option poll with 50 respondents targeting Cosmetics and body care consumption habits (Just The Basics (0 4)). A sample of responses:

• I think centering the logo and making the tree a part of the logo looks the best and most appealing.
• Option B is more graphic and appealing
• I like the logos with the blue circle and especially when it shows grass. Choice A is just ugly
• I think the full color designs with the sky backdrops make the design look more full, and that makes sense for a logo that's about a tree.
• A is simple and cute, has a great feel to it.

This is a 5 option poll with 50 respondents targeting Amazon Prime membership (Yes) and Cosmetics and body care consumption habits (Beyond The Basics (5+)). A sample of responses:

• E and B look the same and do not have any noticeable differences. I like them the least because the logo is separated in space from the text. I really like how the text and logo overlap in D, A, and C. D is my favorite because it exudes warmth, trust, reliability, and credibility. It is the most creative and colorful.
• I liked D the best. I think that does a great job at taking the best of all the designs and implementing it into that one.
• I like how open and free choice A is. The rest of my choices get progressively tighter and more restrictive which I do not associate with personal care.
• I love D! I really like the overlay of the "&" across the tree. It showcases unity, strength, authenticity, and quality. I love the bright, beautiful blue sky. C is a close second, but the large font takes away from the beauty of the tree. A is less colorful without the blue sky, and thus is not as cheerful as D and C. B and E are pretty and eye catching, but do not make as much of an impact because of the test placement.
• i like option Athe most i think that the tree has more of a unique look and detail that make it better then the other options

This is a 2 option poll with 100 respondents targeting Age range (35 44, 45 54), Amazon Prime membership (Yes), Cosmetics and body care consumption habits (Just The Basics (0 4)), and Gender identity (Female). A sample of responses:

• Chose A because of the different colors of the labels which allowed you to pick out the scent you want more easily. B has labels that makes it hard to differentiate them.
• option b looks more natural and maybe higher quality
• I prefer the brighter labels in option A
• The colored labels make the bottles easier to differentiate from each other than the white labels on side B. It would be a lot easier to glance at the bottles and know which one I want quickly with A set, so I'd definitely be more interested in purchasing A.
• Overwhelmingly, I prefer A. I expect the label to be a direct reflection of the scent. Using color coded backgrounds makes the distinction pronounced and most effective. I prefer lavender scents, so I look for purple when selecting essential oils and other products. The chosen colors are pretty and represent the product well. B is still attractive, I just prefer more color.

This is a 5 option poll with 50 respondents targeting Age range (45 54, 35 44), Amazon Prime membership (Yes), Gender identity (Female), and Cosmetics and body care consumption habits (Just The Basics (0 4)). A sample of responses:

• Pick based on what looked closest to high quality oil
• For Lavender oil, I really like the violet colored box with the gold design on it. That design is particularly attractive, and I like it in the black version as well, so the black one is my second favorite. I would be looking for something in a shade of purple or violet when I am searching for lavender oil, just naturally, so I picked the violet as my favorite. However if you were doing a whole line of oils the black box with the gold design is great and I could see using that for all the varieties.
• Lavender flowers are generally purple, so it makes sense to me that it would be in a purple box. The red and green boxes seem really wrong to me for this product.
• I like the color and design of the box and I love lavender, what else can I say. Purple and lavender go together just love it.
• Although in my 5th ranked choice the bottle matches the box the best, the box design is plain and doesn't match the mood of the name. The name contains the word calm so more natural colors go better. So the 4th and 5th choices are my least favorite. I slightly like the colors in the 4th choice on better. I like the lettering layout in the 3rd choice better than my first two choices, but the box is still plain. I like the design on motherboard box of choices 1 and 2 better but the purple draws me in more. However, I don't think the bottles match in either case.

This is a 2 option poll with 50 respondents targeting Cosmetics and body care consumption habits (Just The Basics (0 4)), Gender identity (Female), Amazon Prime membership (Yes), and Age range (35 44, 45 54). A sample of responses:

• I chose the box that first gets my attention.
• I like the purple with the gold design. The design suggests that it is from eastern medicine. The purple suggests that it is for royalty.
• I prefer a simpler, less ornate design to correlate better with the concepts and functions of soothing, calming and stress relief that I associate with essential oils.
• I like the clean design on the packaging.
• I love B. It is beautifully done, and easy to look at. Moreover, A is overdone and distracts. B perfectly reflects the brand and would be cohesive with any scent of oil.

This is a 1 option poll with 50 respondents targeting Cosmetics and body care consumption habits (Beyond The Basics (5+)). A sample of responses:

• It looks good to me. I may have overlooked it, but does it mention where it's manufactured?
• NO NOTHING AT ALL I LIKE THE LAYOUT INFORMATION AND THE PICTURE I WOULD LIKE TO SEE MORE COLOR THOUGH
• Nothing is missing that would keep me from purchasing this product.
• Not from what I saw.
• The font is a little tiny and hard to read, what I wanted to know immediately when looking at this product is what does it mean by stressed skin and what is it going to do for my skin. It had to really read and figure things out rather than being front and center what the benefits are.

This is a 4 option poll with 100 respondents targeting Amazon Prime membership (Yes), Cosmetics and body care consumption habits (Just The Basics (0 4)), and Gender identity (Male). A sample of responses:

• Option A stood out the most as I scrolled down the page. Neat design, classic color combination. Good font and clear labe.
• B looks the best because it seems more professional and higher quality base on the image. A and D are okay. C seems like some Halloween product.
• I like option B because the wood grain top is more manly looking.
• I like Choice C the most due to the cool orange chevron design along the top - it attracts my attention and counters well with the black background. Choice D has a nice ombre tone to it that makes me think about my skin and seems relevant, but I don't like the white cap. Choice A seems too aggressive and I feel like the silver cap tries to make it seem fancier than it actually is, almost like its overpriced. I hate the wooden lid on Choice B since it doesn't seem to fit at all and matches horribly with the container, while attracting all the attention.
• I put the mens eye cream first so that's D and C. I prefer the white packaging of D to the black of C so that's why they're positioned where they are. As for A and B it came down to looks and I think A is more sleek than B.

This is a 2 option poll with 50 respondents targeting Nutritional supplement consumption (Yes, Every Day) and Cosmetics and body care consumption habits (Beyond The Basics (5+)). A sample of responses:

• I'd much rather see the chart. It provides a lot more detail to help me make a better choice
• I would prefer B the most. I think it would best allow consumers to make their choices. It gives enough information for the consumers, while also giving them autonomy to make their own decisions.
• This is easier for me to see which information I want to without having to read about everything. It also makes it easier to make a choice based on needs and not just looks.
• B for the details. I'd use a magnifying glass if I needed to read them. I'd also ask for real life opinions from folks who I know actually use the product. I want details on a purchase such as this and lots of them so I'm well armed when I make my decision and purchase.
• I really prefer a combination of both. You can gain a different perspective from reading the reviews and learn about the actual use and experience that cannot be shown on a table. The table however is slightly more important to me personally because I want to see that comparison laid out in a chart. I want to compare quantity and dosing and pricing without having to keep going back and forth.