Cosmetics / Body Care Audience Targeting

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• can read the fine print
• I like seeing a realistic image of the product itself. I can see two images here in choice B quickly.
• This shows the product up close better
• I like Choice B because it is more appealing to consumers than option A. I like how at the top it gives you detailed descriptions of the product such as that it's paraben free, organic and not tested on animals. I feel that when people are looking to buy products it's important to be able to see those details easily.
• I like image A because it is the bigger of the two images. Plus, it is better and clearer. You are able to read what the product is about. Also, the image is more appealing than the other one.

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• This option is more professional
• it is a simpler package...I like it better.
• the image itself is very calming and welcoming, i think it works best to show what the product could be, bring down the craze
• B seems more modern whereas A looks holistic.
• I was on board with A until the "smite the inflammation" bit. I thought that was just silly! So I went with B. When I think of smiting in that context, I guess I'd think of Zeus, not Aphrodite.

This is a 6 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• i choose d, f, b, c because all of them have differrent colors that can be really good for people and certain skin tones for the beauty product
• This look looks a lot better than the others
• brighter and interesting designs
• The first design I chose caught my attention first. I enjoyed that one more, and feel that it should be used.
• I preferred the brighter, more vivid color palettes.

This is a 4 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• A has the clearest image with the best lighting.
• A has a much better color scheme
• I like to select
• good an nice one
• The black ones stand out the most to me. They provide the best contrast.

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)), Gender (Female), Age Range (35 44, 25 34), and Amazon Prime Membership (Yes). A sample of responses:

• Choice C seems to be more elegant to me comparing to the other 2 choices. I don't like the white color in choice A so B was my second favorite
• I love the look of option C. The pink and white are very feminine and eye catching. It just looks expensive and high end. The other two options look more like drug store brands. Something I would see at Rite-Aid on sale.
• All three really very nice designs. But my first pick in Choice Option C is a perfect design for the product itself.
• I like the first design the best. I think that the Coconut Oil in red really pops on the white and makes it clear and easy to read. I don't mind the muted peach color in B, but I think that the background is too busy and it makes it too hard to read. I have the same issue with C, it seems the hardest to read out of all of them.
• I could most see myself purchasing the product with the pink label. It is soft, feminine, and modern, qualities I would like in a product.

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+), Beyond The Basics (5+)). A sample of responses:

• I chose them by the life look size. The size in which looks more realistic.
• B looks easiest to use
• Option C is the top choice for me because of the way it is sitting. The actual product being on the right side of the image draws in your eyes. It also helps with the comparison of real size to the image on the box. Option A is my last choice because it does not look realistic. The way the box is positioned makes it look darker and unappealing.
• I think option A has the best presentation overall, the product is positioned next to the box very well and doesn't obstruct the view of the packaging, and the closeness of the product and package in the picture is perfect, along with the angle of the items in the picture.
• I like Option A the best because the device is bigger than B, but it is not blocking part of the packaging like in C. I think the device in C is way too big and looks awkward next to the device picture on the box. A is fine, but having the device slightly bigger, like in B, makes it stand out better.