Cosmetics / Body Care Audience Targeting

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• This option is more professional
• I was on board with A until the "smite the inflammation" bit. I thought that was just silly! So I went with B. When I think of smiting in that context, I guess I'd think of Zeus, not Aphrodite.
• the image itself is very calming and welcoming, i think it works best to show what the product could be, bring down the craze
• B seems more modern whereas A looks holistic.
• it is a simpler package...I like it better.

This is a 6 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• brighter and interesting designs
• i choose d, f, b, c because all of them have differrent colors that can be really good for people and certain skin tones for the beauty product
• I preferred the brighter, more vivid color palettes.
• This look looks a lot better than the others
• The first design I chose caught my attention first. I enjoyed that one more, and feel that it should be used.

This is a 4 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• The black ones stand out the most to me. They provide the best contrast.
• A has the clearest image with the best lighting.
• good an nice one
• I like to select
• A has a much better color scheme

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)), Gender (Female), Age Range (35 44, 25 34), and Amazon Prime Membership (Yes). A sample of responses:

• I love the look of option C. The pink and white are very feminine and eye catching. It just looks expensive and high end. The other two options look more like drug store brands. Something I would see at Rite-Aid on sale.
• I could most see myself purchasing the product with the pink label. It is soft, feminine, and modern, qualities I would like in a product.
• I like the first design the best. I think that the Coconut Oil in red really pops on the white and makes it clear and easy to read. I don't mind the muted peach color in B, but I think that the background is too busy and it makes it too hard to read. I have the same issue with C, it seems the hardest to read out of all of them.
• All three really very nice designs. But my first pick in Choice Option C is a perfect design for the product itself.
• Choice C seems to be more elegant to me comparing to the other 2 choices. I don't like the white color in choice A so B was my second favorite

This is a 3 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+), Beyond The Basics (5+)). A sample of responses:

• B looks easiest to use
• I chose them by the life look size. The size in which looks more realistic.
• I like Option A the best because the device is bigger than B, but it is not blocking part of the packaging like in C. I think the device in C is way too big and looks awkward next to the device picture on the box. A is fine, but having the device slightly bigger, like in B, makes it stand out better.
• Option C is the top choice for me because of the way it is sitting. The actual product being on the right side of the image draws in your eyes. It also helps with the comparison of real size to the image on the box. Option A is my last choice because it does not look realistic. The way the box is positioned makes it look darker and unappealing.
• I think option A has the best presentation overall, the product is positioned next to the box very well and doesn't obstruct the view of the packaging, and the closeness of the product and package in the picture is perfect, along with the angle of the items in the picture.

This is a 6 option poll with 50 respondents targeting Age Range (35 44, 25 34, 45 54, 18 24), Income ($101k+, $61 100k, $31 60k), Amazon Prime Membership (Yes), and Cosmetics / Body Care (Beyond The Basics (5+)). A sample of responses:

• I like the darker colors better. I feel like they look better.
• Purple is my favorite color so I would select the design shown in image D. I like that the purple color and red color used in images D and E make it easier to tell that the picture is of lips. This could actually be a lipstick color.
• I like the black on the best. the others with the lips look better in natural colors (white and red) I also like the neon green but the blue gold and black purple dont have an asthetic look to me
• With this lips design, I think the classic color combos, and colors that one typically associates with such a design, works best. I think a classic red and white, such as A, looks the best. I like E for similar reasons, though there is definitely more of a contrast with the pink and red. I chose B after those because it's a completely different color combo take and I like it. D is a bit dull, but I preferred it over the remaining options.
• When I view these, I'm thinking Mortal Kombat. Some of these are close to what you'd imagine the characters from the game wearing, which to me, makes them more attractiveD - looks like Melina - It is the same color as her outfit and would be very attractive on womenB - looks like Sub Zero - It would be the most stylish for men due to them looking like a killer iconic ninjaF - Is very neutral, which makes it go with anything. The black makes you look like a generic ninja and would be nice with anything since it is blackC - reminds me of Reptile - it might not go as easy with different outfits, but the color is attractive and reminds me of the character

This is a 2 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• I think the ocean backdrop in A makes it look a little more legitimate. The plain blue is a little too ordinary.
• I like B because I think the blue label looks a lot more attractive than A with all the different colors. I think that makes it look a bit cheap.B looks like a higher quality product based on the label to me.
• option A has a bigger font so it is easier to read, the picture also makes me think of the beach and sea i would purchase
• i like the look of choice B better. it seems like I'm looking up from the ocean water.
• Although I like the beach scene, B is better because its easier to read and I like the blue color better.

This is a 4 option poll with 50 respondents targeting Cosmetics / Body Care (Just The Basics (0 4)). A sample of responses:

• With options B and D the colored circle or halo adds a great deal to the logo. I like the colors slightly better in B but the one in D is nice as well. Absent the circle, with A I like the ampersand being incorporated in the tree trunk. I feel like C is kind of bland and fails to incorporate decent effects.
• I do not prefer the circles around the images in B and D. It kind of looks like old clip art from Microsoft Word. Options A and C look much more modern, sleek, and professional. A is by far the best because all elements fit together for a perfect whole instead of having the separate image and words as C offers.
• The tree with the background looks best, but I prefer the one with a slightly larger font. Next up is the tree without the background, as it still looks good, just not as much. I feel as though A doesn't give off personal care vibes and would be better fitted for a company in some other type of business.
• I dig the two that don't have the circle.
• I like option A the most because its easier to recognized as a whole and easier to assimilate to memory. I mean you actually take one look at it and you get the whole picture with the name and picture, while when you look at the other logos B,C,D im either looking at the tree or the name and will easily forget one of them. Logo A forces you to see it as one piece. In my opinion a logo should be easy to remember , catching to the eye , expressive and A does this better than the rest of them.

This is a 5 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)) and Amazon Prime Membership (Yes). A sample of responses:

• E and B look the same and do not have any noticeable differences. I like them the least because the logo is separated in space from the text. I really like how the text and logo overlap in D, A, and C. D is my favorite because it exudes warmth, trust, reliability, and credibility. It is the most creative and colorful.
• I liked D the best. I think that does a great job at taking the best of all the designs and implementing it into that one.
• I like how open and free choice A is. The rest of my choices get progressively tighter and more restrictive which I do not associate with personal care.
• I love D! I really like the overlay of the "&" across the tree. It showcases unity, strength, authenticity, and quality. I love the bright, beautiful blue sky. C is a close second, but the large font takes away from the beauty of the tree. A is less colorful without the blue sky, and thus is not as cheerful as D and C. B and E are pretty and eye catching, but do not make as much of an impact because of the test placement.
• I prefer the logo without the sphere around the tree just because it's cleaner and it could match better with different colored backgrounds, so option A is my choice.