Income Audience Targeting

This is a 8 option poll with 50 respondents targeting Income ($101k+, $61 100k). A sample of responses:

• I like these logos in this order. I am not sure exactly what the company is about but like the orange for the logo
• I organized the options in terms of what represents the services and goals of the company while being creative and original.
• I like the simple clean lines of my first choice.
• I think the logo stands for different language teaching institute in Orange County. I liked Option A as the Logo had orange color as well showing the integration
• I love option A! It shows me by the logo that it is a 'chat bubble' with orange lettering and an actual orange. Clever. This is BY FAR the best one. It is eye catching, easy to understand what the company does. I love it. Option G is great also but not as bold and clever as Option A. The color orange is good and the use of the globe is a great connection between different languages and what they do. I can get an idea of what the company does by the logo. Option B is good but not vivid in color like the other two. The black and white contrast is nice, but it doesn't necessarily tell me what the company does. At least not as clearly as my first two choices. I also am not a fan of the logo being in front of the name of the company. Option E is good; I like the use of the chat bubble (I really like the chat bubble in the logo) and the use of the globe. The only problem is that the color isn't as vivid and I like lots of colors usually. Option C is fine, but when I saw it all I could think of was the 2008 Obama logo (which I loved, but still, it shows some political affiliation that may or may not make people think of an association with one political party).

This is a 1 option poll with 50 respondents targeting Age Range (55 64, 45 54, 35 44), Home Ownership (Own), Income ($101k+, $61 100k), and Employment Status (Full Time). A sample of responses:

• The ad is very descriptive and gives all the information you need on how to give a review.
• This is quite clear to me that it is a service that any business wishing for enhance their testimonials using video could use these guys without needing a video team
• Yes, I think I understand the concept. Essentially, a client can post a video clip of them speaking about their experience using your company or services that other people could watch and see what other people think or how they view the company. It would allow companies to ask clients to post a video or clip of their experience and other people could view it to learn more about what people think. I think the idea is a good experience that companies would love to use (as long as they were positive) as it gives a much more personal feel to a review instead of just seeing written words that don't mean much to people. I think businesses would love this and would like it for their social media and/or webpage.
• yes, it provides assistance with creating video testimonials.
• It says right at the top of the ad exactly what they do which is "get video testimonials from your customers."

This is a 4 option poll with 50 respondents targeting Income ($61 100k, $101k+), Gender (Female), and Number of Kids (3+, 2, 1). A sample of responses:

• The name lovely little house is simple and effective for this type of product. It’s a child-friendly name.
• I love that B and A mention it is a smaller replica in title.
• I believe that B really goes along with the brand and the product. It will be easy to remember. Option A is also a nice play on something that is built and also because it is in the shape of a house which is part of construction.
• The word house is descriptive.
• I like the name of the product. Very descriptive!!

This is a 8 option poll with 50 respondents targeting Income ($101k+, $61 100k). A sample of responses:

• I think that shorter and catchier is better and some of the options are too wordy and clunky. "1 Hour Plan" is very catchy because it implies you don't have to sit down and study a large manual. For a similar reasoning "Small steps..." makes the task seem easy and accessible and breakable into discrete units. "Plan to Grow" is just simple and too the point. I think that you don't want a tediously long title if you can avoid it. "6 Step growth plan" is also accessible because it seems clear and organized. "Business Success Principles" is generic and not my favorite, but the other remaining choices are too words or stilted or jumbled. In such case, simpler and more direct is better.
• These are the answers i the order of which they are the most impactful
• The title is clear and concise
• The more provocative the book title will always be the most desirable purchase for most consumers. Bold, brash lettering with a simple theme within a short title is always the key to getting people to read your book. F title got straight to the point with establishing a tone of getting great profit quick. All the other options were lower resolution versions of F but all suitable options for engaging readers to help them achieve their financial growth.
• I chose option D because I'd like to hear all the great best practices the book as to offer. I'd also like to know which pitfalls to watch out for and avoid.

This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k). A sample of responses:

• Choice A because it has the word professional in the title, and these book seems to be about business professionals and how to profit from gatherings, so it makes more sense to choose this book.
• 2 hour cocktail part seems interesting
• I like that the title gives a short amount of time to the party. It helps me understand what we're looking at.
• I think many people will be surprised how "professionals" actually party. I have been to a few gatherings and expected proper behavior, but that is untrue and it's definitely not what I think of when hearing the words "Cocktail Party." Therefor I choose "Party Like a Professional"
• I feel more like I know what I am getting into. A cocktail party that lasts 2 hours is definite. Party like a professional could mean anything and seems to put the emphasis on "party".