Income Audience Targeting

This is a 2 option poll with 50 respondents targeting Income ($60 100k, $30 60k, $0 30k). A sample of responses:

• Because most people look for what they want to change
• It sounded more positive
• I like that there is only one topic in the headline. The other one is so vague.
• Less all-capped text is better- i don't need to be yelled at
• it's less brash and more welcoming the messaging

This is a 3 option poll with 50 respondents targeting Income ($30 60k, $0 30k). A sample of responses:

• I don't like guns at all, but if I'm going to pick one i like, it's the one that tells the information and illustration is on the bottom. The A option tells me nothing at all.
• having the instructions visable as well as the dimensions makes the consumer more aware of the product that is being concerded to purchase
• these best capture the product in the given order.
• I don't know anything about gun so B would attract me a lot. I don't like the emphasize on sizes at all.
• Option B had the most information in the most logical places.

This is a 2 option poll with 50 respondents targeting Income ($60 100k, $100k+). A sample of responses:

• I think the word "Clique" isn't great in this context. Yes, it is a small group, but it's associated with excluding others. It give the impression you have to join something in order to use it. Ship Cloud is a little bit unimaginative, but it gives a better idea about the service.
• this rolls off the tongue nicely
• I chose option A because I like the reference to clique. Also I think that option B would be very confusing by not being able to use .com for that name.
• A is better as it explains a bit more what the company is about and does.
• Choice A is much more appealing. While the cloud is virtual, shipping is a tangible action. In addition, clique communicates that the customer is part of a group, a team that is being consolidated to maximize their buying power. The double meaning, i.e., the "click", is great. Lastly, the fact that .com is not available for shipcloud influences my decision. For some reason .co is less appealing.

This is a 2 option poll with 50 respondents targeting Income ($100k+). A sample of responses:

• Better is useless. You want a strategy be concise, don't waste time time or words. A is the much better site, easy to read and remember and to the point.
• Everybody has a strategy. But not everyone has a better strategy. I chose B because it signals a better strategy so I would open that one for sure. It is more customized and unlike the generic Choice A makes it more compelling to me.
• I chose Choice A, BuildAStrategy.com, as the better option because it's shorter. I think BuildAStrategy and BuildABetterStrategy are equally catchy, but BuildAStrategy is more simple and easy to remember. If it helps, I read an article once that said over 70 percent of the top 250 websites have domain names of 8 characters or less.
• This one seems to be better to me.
• It's shorter, the Option B seemed too long and wordy.

This is a 2 option poll with 50 respondents targeting Income ($100k+). A sample of responses:

• Its short and sweet and to the point.
• More simple and better looking
• I find the shorter and less narrative url easier to read and to look at . BetterStrategies.com is shorter and to the point. The second option is more confusing.
• BuildABetterStrategy.com gives a much clearer idea of what this website offers without even a click - it portrays the idea that it is a site that is meant to help you with a problem, career, etc. The other option could pertain to anything regarding strategies. Though Option B is longer, it is more descriptive and in my opinion, a catchier website / company name.
• The website doesn't sound too long. It's not a cliche long sentence as the link.

This is a 8 option poll with 50 respondents targeting Income ($60 100k, $100k+). A sample of responses:

• I love option A! It shows me by the logo that it is a 'chat bubble' with orange lettering and an actual orange. Clever. This is BY FAR the best one. It is eye catching, easy to understand what the company does. I love it. Option G is great also but not as bold and clever as Option A. The color orange is good and the use of the globe is a great connection between different languages and what they do. I can get an idea of what the company does by the logo. Option B is good but not vivid in color like the other two. The black and white contrast is nice, but it doesn't necessarily tell me what the company does. At least not as clearly as my first two choices. I also am not a fan of the logo being in front of the name of the company. Option E is good; I like the use of the chat bubble (I really like the chat bubble in the logo) and the use of the globe. The only problem is that the color isn't as vivid and I like lots of colors usually. Option C is fine, but when I saw it all I could think of was the 2008 Obama logo (which I loved, but still, it shows some political affiliation that may or may not make people think of an association with one political party).
• I like these logos in this order. I am not sure exactly what the company is about but like the orange for the logo
• I like the simple clean lines of my first choice.
• I organized the options in terms of what represents the services and goals of the company while being creative and original.
• I think the logo stands for different language teaching institute in Orange County. I liked Option A as the Logo had orange color as well showing the integration