Income Audience Targeting

This is a 4 option poll with 50 respondents targeting Income ($100k+). A sample of responses:

• I would think a title like Ready for Anything would be helpful for leadership, as situations a leader might find themselves in call for decisions to deal with a variety of scenarios. Being 'ready for anything' sounds like a book to teach a leader how to think and keep perspective to deal with problems that may occur. "10 Minute Mojo" doesn't really sound like it has anything to do with leadership, per se, as much as it gives the impression it is concerned with confidence and self-assuredness; two qualities a good leader must have to get others to follow them. "The 5th Decision" is an odd title, to me. I don't know what it is referencing, so I picked it last. Mirror Work didn't sound like anything for a leader to be interested in, as they are supposed to either set the example or standard to which their followers or employees must adhere.
• I don't like self help books, but if I was going to read a book on leadership I would probably choose the one call Ready for Anything. This is how I think of myself and I would want to learn how to maximize that. Next I chose The 5th Decision. It just sounds interesting and will probably help me make better decisions. Third I chose Mirror Work because I didn't like the title 10 Minute Mojo at all. It sounds gimmicky and I definitely would not want to read it.
• Sounds very fascinating
• C was my favorite because I want to be ready for anything, so the title appeals to me. I chose B because I wonder why the 5th decision is important, and what that is. I chose A 3rd because the title was catchy. I didn't choose D because I think 'Mirror Work' isn't very catchy or attention getting.
• Ready for anything seemed the most useful10 Minute mojo seemed easy to implementMirror work did not seem interesting so it was not chosen at all

This is a 2 option poll with 50 respondents targeting Income ($60 100k, $100k+) and Age Range (25 34, 35 44). A sample of responses:

• Cooking was never fun. i think they are looking for a different audience than me in B.
• easy to remember. for option A I initially red 'making cooking Bad', which may be an issue
• A feels like it's trying to be something it isn't.
• The other one is too much from the 80s.
• This one is more active...I am doing the making. Option B has passive language, which is less appealing. That said, I don't particularly like either.

This is a 2 option poll with 50 respondents targeting Income ($30 60k, $60 100k, $0 30k). A sample of responses:

• I like that there is only one topic in the headline. The other one is so vague.
• it's less brash and more welcoming the messaging
• Because most people look for what they want to change
• Less all-capped text is better- i don't need to be yelled at
• It sounded more positive

This is a 3 option poll with 50 respondents targeting Income ($30 60k, $0 30k). A sample of responses:

• having the instructions visable as well as the dimensions makes the consumer more aware of the product that is being concerded to purchase
• I don't know anything about gun so B would attract me a lot. I don't like the emphasize on sizes at all.
• Option B had the most information in the most logical places.
• these best capture the product in the given order.
• I don't like guns at all, but if I'm going to pick one i like, it's the one that tells the information and illustration is on the bottom. The A option tells me nothing at all.

This is a 2 option poll with 50 respondents targeting Income ($60 100k, $100k+). A sample of responses:

• this rolls off the tongue nicely
• A is better as it explains a bit more what the company is about and does.
• Choice A is much more appealing. While the cloud is virtual, shipping is a tangible action. In addition, clique communicates that the customer is part of a group, a team that is being consolidated to maximize their buying power. The double meaning, i.e., the "click", is great. Lastly, the fact that .com is not available for shipcloud influences my decision. For some reason .co is less appealing.
• I think the word "Clique" isn't great in this context. Yes, it is a small group, but it's associated with excluding others. It give the impression you have to join something in order to use it. Ship Cloud is a little bit unimaginative, but it gives a better idea about the service.
• I chose option A because I like the reference to clique. Also I think that option B would be very confusing by not being able to use .com for that name.