Income Audience Targeting

Polls based on Income specific focus groups: $0-30k, $31-60k, $61-100k, and $101k+

Polls with Income-specific Targeting

Check out 6 surveys targeting income. Learn how they pose their questions and view the written responses.

  • Which book would you rather read?

    This is a 2 option poll with 100 respondents targeting Income ($101k+, $61 100k). A sample of responses:

    • I feel more like I know what I am getting into. A cocktail party that lasts 2 hours is definite. Party like a professional could mean anything and seems to put the emphasis on "party".
    • I think many people will be surprised how "professionals" actually party. I have been to a few gatherings and expected proper behavior, but that is untrue and it's definitely not what I think of when hearing the words "Cocktail Party." Therefor I choose "Party Like a Professional"
    • Choice A because it has the word professional in the title, and these book seems to be about business professionals and how to profit from gatherings, so it makes more sense to choose this book.
    • 2 hour cocktail part seems interesting
    • I like that the title gives a short amount of time to the party. It helps me understand what we're looking at.
  • Which logo do you like more for a Vitamin Company? Which logo would make you trust company & buy its vitamins?

    This is a 2 option poll with 50 respondents targeting Education (Graduate Degree, Bachelor's Degree), Amazon Prime Membership (Yes), Income ($101k+, $61 100k), and Age Range (55 64, 45 54, 35 44). A sample of responses:

    • Logo A has a more calming color scheme and is more modern. B is a little intense and the font for "Purest Eden" is old fashioned.
    • This is more colorful and attention grabbing
    • B seems a bit garish and makes me feel like some fly-by-night company has slapped that logo together and the product can't be trusted. A feels more like something I can hold, embrace, and trust. I feel calmer with this pretty logo.
    • option A is more calming and more professional. i also like the picture and font better i dont want my vitamins to look like candy and thats what option B looks like
  • Which design do you like better? Which color combo works best?

    This is a 6 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)), Amazon Prime Membership (Yes), Income ($101k+, $61 100k, $31 60k), and Age Range (45 54, 35 44, 25 34, 18 24). A sample of responses:

    • I like the black on the best. the others with the lips look better in natural colors (white and red) I also like the neon green but the blue gold and black purple dont have an asthetic look to me
    • When I view these, I'm thinking Mortal Kombat. Some of these are close to what you'd imagine the characters from the game wearing, which to me, makes them more attractiveD - looks like Melina - It is the same color as her outfit and would be very attractive on womenB - looks like Sub Zero - It would be the most stylish for men due to them looking like a killer iconic ninjaF - Is very neutral, which makes it go with anything. The black makes you look like a generic ninja and would be nice with anything since it is blackC - reminds me of Reptile - it might not go as easy with different outfits, but the color is attractive and reminds me of the character
    • I like the darker colors better. I feel like they look better.
    • Purple is my favorite color so I would select the design shown in image D. I like that the purple color and red color used in images D and E make it easier to tell that the picture is of lips. This could actually be a lipstick color.
    • With this lips design, I think the classic color combos, and colors that one typically associates with such a design, works best. I think a classic red and white, such as A, looks the best. I like E for similar reasons, though there is definitely more of a contrast with the pink and red. I chose B after those because it's a completely different color combo take and I like it. D is a bit dull, but I preferred it over the remaining options.
  • Which logo design will more likely make you Buy a $150 Soft Cooler Bag?

    This is a 2 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34, 18 24), Gender (Male, Female), and Hiking (Yes). A sample of responses:

    • The logos contrast draws more attention to the bag without being too overt. Additionally, the position and stature of the ram looks more confident, stoic, and strong in Choice A. I also think the serif font on Choice A gives the bag a vintage, outdoorsy feel.
    • I like seeing it on the mountain
    • It is a bit more subtle and classier
    • With having what looks like a moon behind the animal I think this makes it stand out more. I like the way it looks brighter and catches your attention more.
    • I prefer the larger-seeming logo. The moon silhouette looks cool.
  • Which logo design will more likely make you Buy a $150 Soft Cooler Bag?

    This is a 3 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34), and Gender (Male, Female). A sample of responses:

    • I like Option B because it has the least amount of white on the bag. It looks more elegant and simple. After that, I would choose Option A because it is slightly more visually appealing that Option C, but I strongly prefer Option B over the other two.
    • I like the contrast of the moon and the animal and mountains. Looks more high end.
    • The detail in C really draws attention to it. Option B has a simplistic design which I tend to like not seeing logos on products.
    • That is a lot of money to spend on a cooler bag and the logo on bag C looks the most sophisticated with the white mountain. The lettering also looks more exclusive. I chose B next because A looks too much like Halloween with the giant moon on it. B is more simple than C so it doesn't seem worth as much.
    • I like choice C the best as the brand logo looks the most modern and sleek. The other two look slightly outdated.
  • Which name for a leadership consultancy would you engage with if you were a professional mid-career woman looking to get promoted and lead at your company?

    This is a 2 option poll with 50 respondents targeting Income ($101k+, $61 100k), Education (Graduate Degree, Bachelor's Degree), Gender (Female), and Age Range (35 44, 25 34). A sample of responses:

    • This is more suitable i think for a professional women theres really no conflict with this title rather than the other title
    • I like the play on words it funny and would stick in my mind more.
    • It seems to be focused specifically on women. The other name is pretty generic.
    • I don't really even know what Option A means, but I am so put off by Option B that A wins by default. I know it's a play on words for Option B, but that's the wrong word to use.
    • Heroine would be misconstrued

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