Income Audience Targeting

Polls based on Income specific focus groups: $0-30k, $30-60k, $60-100k, and $100k+

Polls with Income-specific Targeting

Check out 6 surveys targeting income. Learn how they pose their questions and view the written responses.

  • which website design would you find more appealing to purchase when evaluating a triple-action hemp/CBD product that best supports relaxation, and sleep support?

    This is a 2 option poll with 50 respondents targeting Income ($60 100k, $100k+). A sample of responses:

    • The placement of the starburst in the woman's armpit on the other one really makes it unattractive. I like the monochrome color scheme on the site I chose, it looks calmer.
    • Looks more relaxing in the photo
    • Option B portrays a more relaxed mood than Option A, the smile on her face says"relaxation". I would move the money back guarantee sticker, a little lower off of her armpit, though..LOL
    • The picture looks very relaxing and grabs my interest first. The woman in the picture looks to be relaxed and it shows off the packaging.
    • Option A I feel is simpler and less cluttered while still communicating everything it needs to, this works well with the purpose of the product being to relax. The darker colors used are more likely to have a psychological effect of making someone feeling calmer and/or more relaxed causing them to associate the feeling with the product shown. A lot of this is more subconscious but still influences conscious choice.
  • What is the best name for a IT consulting business?

    This is a 4 option poll with 50 respondents targeting Income ($60 100k, $100k+). A sample of responses:

    • I went with thoughtloop because it is the one that makes the most sense.
    • Options C and B sound very in depth and professional.
    • Thoughtloop sounds full of ideas and Loudlogic sounds related to IT but I'm not sure about the loud. Patternlift seems more fitting than Bracketmachine because I do not associate IT with the physical PCs as much as the digital use of them.
    • I like thoughtloop the best, its catchy and sounds intelligent.
    • Thoughtloop rolls of the tongue best and seems relevant - loudlogic is a great name but seems a bit unfit for IT.
  • As a freelancer, which problem is more painful?

    This is a 2 option poll with 50 respondents targeting Income ($30 60k). A sample of responses:

    • I think this one is harder because you want people to take you seriously and not think you are freelancing because you are unemployed.
    • I feel creating a profile to get going (option B) is easier because there is motivation to get started. Once you're well on your way, it can become a chore to be constantly updating your profiles and portfolio, even though it's important to do.
    • Definitely starting from scratch is the most amount of work. Although updating is tedious, it's not as time consuming as restarting (or else people would start over completely when they have a lot of changes to make instead of completely updating their profile
    • It is harder to get started than keep it updated
    • Updating is always tedious
  • Which book title would you most like to read on leadership?

    This is a 4 option poll with 50 respondents targeting Income ($100k+). A sample of responses:

    • I would think a title like Ready for Anything would be helpful for leadership, as situations a leader might find themselves in call for decisions to deal with a variety of scenarios. Being 'ready for anything' sounds like a book to teach a leader how to think and keep perspective to deal with problems that may occur. "10 Minute Mojo" doesn't really sound like it has anything to do with leadership, per se, as much as it gives the impression it is concerned with confidence and self-assuredness; two qualities a good leader must have to get others to follow them. "The 5th Decision" is an odd title, to me. I don't know what it is referencing, so I picked it last. Mirror Work didn't sound like anything for a leader to be interested in, as they are supposed to either set the example or standard to which their followers or employees must adhere.
    • I don't like self help books, but if I was going to read a book on leadership I would probably choose the one call Ready for Anything. This is how I think of myself and I would want to learn how to maximize that. Next I chose The 5th Decision. It just sounds interesting and will probably help me make better decisions. Third I chose Mirror Work because I didn't like the title 10 Minute Mojo at all. It sounds gimmicky and I definitely would not want to read it.
    • C was my favorite because I want to be ready for anything, so the title appeals to me. I chose B because I wonder why the 5th decision is important, and what that is. I chose A 3rd because the title was catchy. I didn't choose D because I think 'Mirror Work' isn't very catchy or attention getting.
    • Ready for anything seemed the most useful10 Minute mojo seemed easy to implementMirror work did not seem interesting so it was not chosen at all
    • Sounds very fascinating
  • Which headline for a home cooking-related service would make you want to learn more? Why?

    This is a 2 option poll with 50 respondents targeting Income ($60 100k, $100k+) and Age Range (25 34, 35 44). A sample of responses:

    • easy to remember. for option A I initially red 'making cooking Bad', which may be an issue
    • Cooking was never fun. i think they are looking for a different audience than me in B.
    • A feels like it's trying to be something it isn't.
    • This one is more active...I am doing the making. Option B has passive language, which is less appealing. That said, I don't particularly like either.
    • The other one is too much from the 80s.
  • Which headline do you like?

    This is a 2 option poll with 50 respondents targeting Income ($60 100k, $30 60k, $0 30k). A sample of responses:

    • Less all-capped text is better- i don't need to be yelled at
    • I like that there is only one topic in the headline. The other one is so vague.
    • it's less brash and more welcoming the messaging
    • It sounded more positive
    • Because most people look for what they want to change

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