Income Audience Targeting

Polls based on Income specific focus groups: $0-30k, $30-60k, $60-100k, and $100k+

Polls with Income-specific Targeting

Check out 4 surveys targeting income. Learn how they pose their questions and view the written responses.

  • 50 Respondents Female $60-100k

    Which logo do you prefer for an organic skincare range based 100% on plants sourced from small farmers?

    This is a 2 option poll with 50 respondents targeting Gender and Income. A sample of responses:

    • While the first logo looks simple, it is almost too simple. The second logo has more depth and feels like more effort was put into it, whether this is actually true or not. When it comes to skincare, I like feeling that I am buying something that also looks premium, which the first logo is not doing for me.
    • For the B choice I can't tell if it is a heart or an upside down leaf. I like the clean look of the central picture in A.
    • Although I like the A design, I feel that the leaf in design B brings a better idea of the company to mind. The leaf signals, to me, farms and plants, more than a flower. I feel that the leaf is more a symbol of natural and pure and organic. Whereas a flower (that lotus at least) brought to mind yoga and Buddhism.
    • I see more of a plant focus in this logo since the design looks like a flower. Option B can be anything and doesn't really tell me it's about plants.
    • I like the heart/leaf idea and how it is placed inside the circle. The other design is too distracting from the the text.
  • 50 Respondents $60-100k $100k+

    which website design would you find more appealing to purchase when evaluating a triple-action hemp/CBD product that best supports relaxation, and sleep support?

    This is a 2 option poll with 50 respondents targeting Income. A sample of responses:

    • Option B portrays a more relaxed mood than Option A, the smile on her face says"relaxation". I would move the money back guarantee sticker, a little lower off of her armpit, though..LOL
    • The placement of the starburst in the woman's armpit on the other one really makes it unattractive. I like the monochrome color scheme on the site I chose, it looks calmer.
    • Looks more relaxing in the photo
    • The picture looks very relaxing and grabs my interest first. The woman in the picture looks to be relaxed and it shows off the packaging.
    • Option A I feel is simpler and less cluttered while still communicating everything it needs to, this works well with the purpose of the product being to relax. The darker colors used are more likely to have a psychological effect of making someone feeling calmer and/or more relaxed causing them to associate the feeling with the product shown. A lot of this is more subconscious but still influences conscious choice.
  • 50 Respondents $60-100k $100k+

    What is the best name for a IT consulting business?

    This is a 4 option poll with 50 respondents targeting Income. A sample of responses:

    • Thoughtloop sounds full of ideas and Loudlogic sounds related to IT but I'm not sure about the loud. Patternlift seems more fitting than Bracketmachine because I do not associate IT with the physical PCs as much as the digital use of them.
    • I went with thoughtloop because it is the one that makes the most sense.
    • I like thoughtloop the best, its catchy and sounds intelligent.
    • Options C and B sound very in depth and professional.
    • Thoughtloop rolls of the tongue best and seems relevant - loudlogic is a great name but seems a bit unfit for IT.
  • 50 Respondents $30-60k

    As a freelancer, which problem is more painful?

    This is a 2 option poll with 50 respondents targeting Income. A sample of responses:

    • Definitely starting from scratch is the most amount of work. Although updating is tedious, it's not as time consuming as restarting (or else people would start over completely when they have a lot of changes to make instead of completely updating their profile
    • I think this one is harder because you want people to take you seriously and not think you are freelancing because you are unemployed.
    • I feel creating a profile to get going (option B) is easier because there is motivation to get started. Once you're well on your way, it can become a chore to be constantly updating your profiles and portfolio, even though it's important to do.
    • Updating is always tedious
    • It is harder to get started than keep it updated

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