Income Audience Targeting

Polls based on Income specific focus groups: $0-30k, $31-60k, $61-100k, and $101k+

Polls with Income-specific Targeting

Check out 5 surveys targeting income. Learn how they pose their questions and view the written responses.

  • Which design do you like better? Which color combo works best?

    This is a 6 option poll with 50 respondents targeting Cosmetics / Body Care (Beyond The Basics (5+)), Amazon Prime Membership (Yes), Income ($101k+, $61 100k, $31 60k), and Age Range (45 54, 35 44, 25 34, 18 24). A sample of responses:

    • When I view these, I'm thinking Mortal Kombat. Some of these are close to what you'd imagine the characters from the game wearing, which to me, makes them more attractiveD - looks like Melina - It is the same color as her outfit and would be very attractive on womenB - looks like Sub Zero - It would be the most stylish for men due to them looking like a killer iconic ninjaF - Is very neutral, which makes it go with anything. The black makes you look like a generic ninja and would be nice with anything since it is blackC - reminds me of Reptile - it might not go as easy with different outfits, but the color is attractive and reminds me of the character
    • Purple is my favorite color so I would select the design shown in image D. I like that the purple color and red color used in images D and E make it easier to tell that the picture is of lips. This could actually be a lipstick color.
    • With this lips design, I think the classic color combos, and colors that one typically associates with such a design, works best. I think a classic red and white, such as A, looks the best. I like E for similar reasons, though there is definitely more of a contrast with the pink and red. I chose B after those because it's a completely different color combo take and I like it. D is a bit dull, but I preferred it over the remaining options.
    • I like the darker colors better. I feel like they look better.
    • I like the black on the best. the others with the lips look better in natural colors (white and red) I also like the neon green but the blue gold and black purple dont have an asthetic look to me
  • Which logo design will more likely make you Buy a $150 Soft Cooler Bag?

    This is a 2 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34, 18 24), Gender (Male, Female), and Hiking (Yes). A sample of responses:

    • I like seeing it on the mountain
    • I prefer the larger-seeming logo. The moon silhouette looks cool.
    • The logos contrast draws more attention to the bag without being too overt. Additionally, the position and stature of the ram looks more confident, stoic, and strong in Choice A. I also think the serif font on Choice A gives the bag a vintage, outdoorsy feel.
    • It is a bit more subtle and classier
    • With having what looks like a moon behind the animal I think this makes it stand out more. I like the way it looks brighter and catches your attention more.
  • Which logo design will more likely make you Buy a $150 Soft Cooler Bag?

    This is a 3 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34), and Gender (Male, Female). A sample of responses:

    • I like choice C the best as the brand logo looks the most modern and sleek. The other two look slightly outdated.
    • I like Option B because it has the least amount of white on the bag. It looks more elegant and simple. After that, I would choose Option A because it is slightly more visually appealing that Option C, but I strongly prefer Option B over the other two.
    • I like the contrast of the moon and the animal and mountains. Looks more high end.
    • That is a lot of money to spend on a cooler bag and the logo on bag C looks the most sophisticated with the white mountain. The lettering also looks more exclusive. I chose B next because A looks too much like Halloween with the giant moon on it. B is more simple than C so it doesn't seem worth as much.
    • The detail in C really draws attention to it. Option B has a simplistic design which I tend to like not seeing logos on products.
  • Which name for a leadership consultancy would you engage with if you were a professional mid-career woman looking to get promoted and lead at your company?

    This is a 2 option poll with 50 respondents targeting Income ($101k+, $61 100k), Education (Graduate Degree, Bachelor's Degree), Gender (Female), and Age Range (35 44, 25 34). A sample of responses:

    • This is more suitable i think for a professional women theres really no conflict with this title rather than the other title
    • I don't really even know what Option A means, but I am so put off by Option B that A wins by default. I know it's a play on words for Option B, but that's the wrong word to use.
    • Heroine would be misconstrued
    • It seems to be focused specifically on women. The other name is pretty generic.
    • I like the play on words it funny and would stick in my mind more.
  • If you were to buy a new leather bag now, which one do you prefer and why?

    This is a 2 option poll with 50 respondents targeting Income ($101k+, $61 100k, $31 60k), Relationship Status (Married), and Amazon Prime Membership (Yes). A sample of responses:

    • I do not like a flap over the top because it is hard to get into if you are wearing it on your body. I do not live in a rainy area so the flap does not matter and is not necessary. I also like the double handle on B.
    • I like the ease of the zipper rather than the clasps on the other option.
    • The bag looks to be made of a more natural style leather. It looks more professional and appears to have more compartments to place important items.
    • It not only looks more visually pleasing to me, but since it’s the middle of September, it’s better suited for the fall and winter due to its darker color.

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