Cosmetics and body care habits audience targeting

This is a 2 option poll with 100 respondents targeting Age range (35 44, 45 54), Amazon Prime member (Yes), Cosmetics and body care habits (Just The Basics (0 4)), and Gender identity (Female). A sample of responses:

• Overwhelmingly, I prefer A. I expect the label to be a direct reflection of the scent. Using color coded backgrounds makes the distinction pronounced and most effective. I prefer lavender scents, so I look for purple when selecting essential oils and other products. The chosen colors are pretty and represent the product well. B is still attractive, I just prefer more color.
• option b looks more natural and maybe higher quality
• The colored labels make the bottles easier to differentiate from each other than the white labels on side B. It would be a lot easier to glance at the bottles and know which one I want quickly with A set, so I'd definitely be more interested in purchasing A.
• I prefer the brighter labels in option A
• Chose A because of the different colors of the labels which allowed you to pick out the scent you want more easily. B has labels that makes it hard to differentiate them.

This is a 5 option poll with 50 respondents targeting Cosmetics and body care habits (Just The Basics (0 4)), Gender identity (Female), Amazon Prime member (Yes), and Age range (35 44, 45 54). A sample of responses:

• Although in my 5th ranked choice the bottle matches the box the best, the box design is plain and doesn't match the mood of the name. The name contains the word calm so more natural colors go better. So the 4th and 5th choices are my least favorite. I slightly like the colors in the 4th choice on better. I like the lettering layout in the 3rd choice better than my first two choices, but the box is still plain. I like the design on motherboard box of choices 1 and 2 better but the purple draws me in more. However, I don't think the bottles match in either case.
• For Lavender oil, I really like the violet colored box with the gold design on it. That design is particularly attractive, and I like it in the black version as well, so the black one is my second favorite. I would be looking for something in a shade of purple or violet when I am searching for lavender oil, just naturally, so I picked the violet as my favorite. However if you were doing a whole line of oils the black box with the gold design is great and I could see using that for all the varieties.
• I like the color and design of the box and I love lavender, what else can I say. Purple and lavender go together just love it.
• Pick based on what looked closest to high quality oil
• Lavender flowers are generally purple, so it makes sense to me that it would be in a purple box. The red and green boxes seem really wrong to me for this product.

This is a 2 option poll with 50 respondents targeting Age range (45 54, 35 44), Amazon Prime member (Yes), Gender identity (Female), and Cosmetics and body care habits (Just The Basics (0 4)). A sample of responses:

• I like the purple with the gold design. The design suggests that it is from eastern medicine. The purple suggests that it is for royalty.
• I love B. It is beautifully done, and easy to look at. Moreover, A is overdone and distracts. B perfectly reflects the brand and would be cohesive with any scent of oil.
• I prefer a simpler, less ornate design to correlate better with the concepts and functions of soothing, calming and stress relief that I associate with essential oils.
• I like the clean design on the packaging.
• I chose the box that first gets my attention.

This is a 1 option poll with 50 respondents targeting Cosmetics and body care habits (Beyond The Basics (5+)). A sample of responses:

• The font is a little tiny and hard to read, what I wanted to know immediately when looking at this product is what does it mean by stressed skin and what is it going to do for my skin. It had to really read and figure things out rather than being front and center what the benefits are.
• It looks good to me. I may have overlooked it, but does it mention where it's manufactured?
• Not from what I saw.
• NO NOTHING AT ALL I LIKE THE LAYOUT INFORMATION AND THE PICTURE I WOULD LIKE TO SEE MORE COLOR THOUGH
• Nothing is missing that would keep me from purchasing this product.

This is a 4 option poll with 100 respondents targeting Gender identity (Male), Cosmetics and body care habits (Just The Basics (0 4)), and Amazon Prime member (Yes). A sample of responses:

• i like the clean modern design of A and B. Really a classy look
• I like option d because it lets you actually see the product.
• I would be interested in this i it works. I have dark eyes and getting worse the older I get.
• I made my choices based on the creativity of the package design wqwhich is important to me.
• B looks the best because it seems more professional and higher quality base on the image. A and D are okay. C seems like some Halloween product.

This is a 2 option poll with 50 respondents targeting Cosmetics and body care habits (Beyond The Basics (5+)) and Nutritional supplement use (Yes, Every Day). A sample of responses:

• B for the details. I'd use a magnifying glass if I needed to read them. I'd also ask for real life opinions from folks who I know actually use the product. I want details on a purchase such as this and lots of them so I'm well armed when I make my decision and purchase.
• I really prefer a combination of both. You can gain a different perspective from reading the reviews and learn about the actual use and experience that cannot be shown on a table. The table however is slightly more important to me personally because I want to see that comparison laid out in a chart. I want to compare quantity and dosing and pricing without having to keep going back and forth.
• I'd much rather see the chart. It provides a lot more detail to help me make a better choice
• This is easier for me to see which information I want to without having to read about everything. It also makes it easier to make a choice based on needs and not just looks.
• The comparison tables seem more objective. I may disagree with an editor.

This is a 4 option poll with 50 respondents targeting Cosmetics and body care habits (Beyond The Basics (5+)). A sample of responses:

• I definitely prefer c the most. It had a clear description without fluffy or weird language like in the other options.
• I prefer Option A as my first choice. It's well written and informative without being over the top and ridiculous. I like that it states that its cruelty free and natural. Option B is also quite nice and listing the ingredients let's you imagine how good it would be for your skin. Option C is short and sweet and lastly Option D is too long and involved sounding.
• Option D is a nicely developed caption that seems detailed and descriptive
• Although I may have been interested in D, I may also feel the most uncomfortable purchasing it because of it's name. B makes little sense to me in what the brand name means or is suppose to be pronounced. I like the details more written on A, B and D. I think A has the best name.
• D and B remind me that we're restricted world-wide, and I don't want my bodycare/skin care products/brands to remind me of that. I want this time to be an escape from covid, politics, restrictions, and everything else.

This is a 4 option poll with 50 respondents targeting Sexual orientation (Heterosexual), Gender identity (Male), Cosmetics and body care habits (Just The Basics (0 4)), and Age range (25 34, 21 24, 18 20). A sample of responses:

• Narci sounds exotic, almost French. I like it. Lepeak does as well. Renooz is weird but fun to say. Bued sounds too much like Boo'd so it is bad.
• I like Narci because it reminds me of narcicist which is what we are when thinking about our skins intensely.
• I like C the best as it rolls off the tongue easier and is the most natural to say so it feels the best.
• I chose in terms of simplicity yet original.
• I don't really like any of these options, but Lepeak strikes me as the best since it makes one think of the "peak" of a mountain. "Renooz" is second-best since it makes one think of renewing something. I don't know what "Bued" is supposed to refer to, while "Narci" makes me think of "narcissist", which is not something I'd want associated with a product I use.

This is a 2 option poll with 50 respondents targeting Cosmetics and body care habits (Beyond The Basics (5+)) and Gender identity (Female). A sample of responses:

• I like the light and cheerful design of A, it feels very cool and refreshing.
• I can read the label better and I like the name as sun is not just in Florida!
• The style of the package is more modern and makes me feel like the product is more advanced.
• It's about the same really because they both appear to be mineral sunscreens of a SPF 50 which is the kind I look for (50+ and mineral only meaning no oxybenzone). I suppose the color and the background work nicely on choice B but Ialso like the shiny sheen of the surface of the bottle, it looks like it will hold up longer as well as the layout of the text being more high-end and attractive to me.
• The packaging in A is more unique and stands out more compared to B. I would be much more likely to purchase A.

This is a 3 option poll with 50 respondents targeting Cosmetics and body care habits (Just The Basics (0 4)) and Amazon Prime member (Yes). A sample of responses:

• I like to know what's in it, so I'd choose B first and its lower price than choice C. I might choose A since its the cheapest of the 3 choices.
• It looks like it comes with the most and seems to have the most clean look.
• C is a more complete set and I think the price is acceptable for the added items
• I prefer option C, because it provides the most products for a very small price increase over the other options
• I love the options that come with portable bags. They're definitely worth the extra money. I picked option C as my top choice because it also came with an ice roller which I know are amazing to have and it's definitely worth being 2 dollars more than the basic option A.