Primary source of investment advice audience targeting

This is a 3 option poll with 50 respondents targeting Primary source of investment advice (Self Directed (No Advisor)) and Age range (35 44, 25 34). A sample of responses:

• Option C sounds more authoritative and confident than Option A.
• It's more descriptive, letting me know it's about stock investing. The other is more vague.
• The word principles.
• "Principles of Stock Investing" seems like something that will break down basic rules to follow and help with general understanding. Option A seems like a possible follow-up, but I would for sure read the other choice first.
• I feel like OPtion A wants to teach me how to operate on my own.

This is a 4 option poll with 50 respondents targeting Age range (25 34, 35 44) and Primary source of investment advice (Self Directed (No Advisor)). A sample of responses:

• I picked based on what sounded the most awarding to me. I don't quite understand A, never heard of tradecraft. It can also just be about how to invest in stock, not about finding good stocks. I want to know how the pros pick the best stocks.
• The phrasing seems ideal and simple. I'm drawn towards simple sentences and marketing elements that make sense at a distance.
• I prefer option D because I think that it is the most interesting, attention-grabbing, and overall the most appealing subtitle out of the four options.
• Ranked according to which titles sounded the most professional to me personally
• The like a pro bit feels gimmicky, I like the professional framework one

This is a 1 option poll with 50 respondents targeting Primary source of investment advice (Self Directed (No Advisor)) and Age range (35 44, 25 34). A sample of responses:

• My biggest challenge is trying to not monitor the price fluctuations too much.
• I don't invest in stocks because I don't understand them or how to invest wisely.
• How to know exactly when to buy and sell, when prices start dropping I get too scared and pull out too quickly but if prices are rising I can also get over anxious and want to sell before it starts dropping again.
• I've been going back and forth on whether it's better to invest in actual traditional companies, or if that's becoming a thing of the past and the crypto investments are the more lucrative option. The speculation makes me fail to act, because I really can't afford to lose money right now.
• My single question is how to invest the right way. How do I start?

This is a 2 option poll with 100 respondents targeting Age range (35 44, 45 54, 65+, 55 64), Primary source of investment advice (Robo Advisor, Human Advisor), and Types of investment accounts (Simple Ira, Roth 401(K), 401(K), Traditional Brokerage Account, Roth Ira, Ira (Traditional)). A sample of responses:

• While I trust my investment firm it is to their best interest to move money in certain ways. An independent concern may have a different conclusion because they are not privy to the investment firm's plan.
• I agree because investments are not determined by who is doing them it is how the economy is doing.
• The investment firm has direct access - they are the invest part of investment. Third parties are winging it on a song and hoping their magical algorithms and guess work works.
• I think the third party account may find things that I missed or overlooked.
• My investment portfolio had a very bad year last year, I am not making progress on my goal, and the firm's fees are higher than what I should be paying, so I have to respond with B. The risk and some benchmarks are acceptable and it is hard to feel good about making an investment choice in the current environment so I can imagine a third-party responding either way, but on balance I should have done better.