Alcohol: Wine Drinker Audience Targeting

This is a 2 option poll with 50 respondents targeting Age Range (45 54, 55 64, 35 44, 65 74), Gender (Female), Number of Kids (1, 3+, 2), and Alcohol: Wine Drinker (Yes). A sample of responses:

• I chose Option B because it's more informal and friendly. It seems to be a easy choice and one that will be convienent and straightforward. We are talking relatively benign products and it touches just the right sohnd.
• Saying how convenient it is to use the retailer is more important.
• I like B better because I think it describes the service the most accurately. I especially like that it says delivered to your door. A is okay, but I think it's a bit vague and won't get people's attention as much.
• Option B sounds more customer oriented! It is a positive benefit for the consumer.
• Delivered to my door lets me know I don't have to go anywhere at all. That I have the convenience to have to stay in my home and still get products I want. I know already I can get without a doctor but I would still need to go to the store or leave my home knowing it comes to the door makes me understand that I don't have to go at all.

This is a 2 option poll with 50 respondents targeting Number of Kids (1, 3+, 2), Age Range (45 54, 65 74, 55 64, 35 44), Gender (Female), and Alcohol: Wine Drinker (Yes). A sample of responses:

• I like this headline much more. It's direct and to the point but still highlights the benefits.
• It just sounds more complete and more convenient
• It says everything it does, clearly and without too many words. "Leaving you time for everything else" is not as important as "on your doorstep"
• It's straight to the point and explains everything you need to know. I prefer straight forward advertising. The other option doesn't really explain what it is or what it does as well as the first option.
• I prefer B because it is the most concise of the two.